We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Teaser Scare Cards For Advance Lobby
Easy to make, and effective for advance lobby bally are teaser cards such as the one illustrated below. These should be painted green, or lit by a green light, and spotted in unexpected places around lobby, as you turn a dark corner, on stairways, in lounges, etc. This same idea can also be adapted for 1-Col
: MUSIC: umn teaser ads to run in your local newspapers. You can use special stills suggested here, or any others from your Branch Set. In addition to the line used in the illustration, use following tags: ANN.: Cary Grant: (Still AL-106—in Branch Set) “Insanity doesn’t run in our family — it gallops! in WOMAN: ‘ARSENIC ‘AND OLD LACE? ” ANN.:
Josephine Hull and Jean Adair: (Still AL 17X)
“Youll DIE— (laughing) when these two Brooklyn Borgias get together in ‘ARSENIC AND OLD LACE’ ”
Group scene: (Still AL 65) “It’s the nuts!—All of ’em—in
‘ARSENIC AND OLD LACE’ ”
Jack Carson: (Still AL 543) “They don’t need a cop— they need a nut house in
‘ARSENIC ‘AND OLD LACE’ ”
yo" a pave” (with Woe oME Still illustrated is Still AL-59. whe GRves Order all stills —— 10c each ——
from Warner Bros.’ Still Editor, 321 W. 44 St., New York 18, N. iv:
"KRSEWIC AND OLD LACE
Seitpiece
The film version of “Arsenic and Old Lace” combines laughs and chills in equal proportion and should be heralded, therefore, from both angles. Also important to the exhibitor is the fact that “Arsenic,” more than any other picture of recent months, offers some of the funniest and most eloquent stills which can be used with a minimum of copy for an effective lobby setpiece.
Mlustrated here is a simple and telling arrangement of stills and copy which can be easily duplicated for your advance lobby display. The color scheme used by the New York Strand Theatre for their advance lobby setpiece caused much comment and can be used as the basis of your own display. The background was canary buff, and the title “Arsenic and Old Lace,” was in cobalt blue. Cary Grant's credit was in navy blue, with all other credits in magenta.
For stills as illustrated, order “Arsenic Setpiece Stills’’—set of 4 — 40c — from Warner Bros." Still
Editor, 321 W. 44 St., New York 18, N.Y.
1-MINUTE SPOT
(FEW BARS OF INTRODUCTORY MOOD MUSIC INDICATING IMPEND’ ING HORROR, VILLAINOUS DOINGS) (FADE)
(SLOW. MENACING) Don’t... itt Sits (OFF) (SCREAMS SHRILLY)
(NORMAL TONE) Yeah—that’s it!— it’s a scream! From the funniest play of our time ... comes the laughingest picture of all time! ... Its Frank Capra’s “ARSENIC AND OLD LACE,” starring Cary Grant... with a topnotch, chueklemaking, supporting cast .. . including Raymond Massey, Peter Lorre, Jack Carson and Priscilla Lane... It’s a mixture of blood-curdling laughs and chills .. . the daffiest, laffiest comedy that ever hit town... In a word, it’s MURDER!—But murder with a brand new twist... with a shiver for every smile ...a laugh for every chill... Don’t miss it when it opens Friday at the Strand Theatre. Remember—it’s Warner Bros.’ chuckle champion of ’em all—Frank Capra’s “ARSENIC AND OLD LACE,” ... at the Strand Theatre ... Friday!
miss...
CARY GRAN
"Insanity doesn't run in our family — it gallops!"
“A poll ceman's Siar" is not a happyone!
JACK CARSON FRIDAY AT THIS THEATRE
Page Five