As the Earth Turns (Warner Bros.) (1934)

A 5-Day Build-Up for a New Star! ‘‘Make no mistake,” said one of the critics, “Jean Muir is certain star material.” With that in mind, look at this con test designed to sell the beautiful young blonde to your pa trons. Five stills of Miss Muir in different poses are provided so that they can decide how they like her. Publicity stories, contest blanks, mats, everything is provided for you. Get your patrons interested now—tell ’em that they’ll be seeing a lot of Jean in the near future. They will! Pick Your Women— Win Theatre Tickets “Allure” as a feminine attribute, as depicted by Jean Muir, star of “As The Earth Turns.” Miss Muir’s pictured moods form the basis of a prize letter contest beginning today. How do you like your women? Do you prefer them demure, or does your taste run t9 exotic types? Does “allure” allure you, or would you chose sophistication? Perhaps you like your women to personify gaiety. That’s what the (name of newspaper) know. wants to Take Jean Muir, for instance. “Sure,” shout a million ardent males. “Try and do it.” Nevertheless, just suppose. Suppose you could take Jean Muir. Would you like her to be demure, to be alluring, to be sophisticated, to be exotic, to be gay? Impossible! Not at all. Jean Muir can be —and is—all of these. For a real actress is, for the time being, whatever her role demands. To allure means to fascinate, to attract, as a moth is attracted to uw candle flame. And does the light m Jean’s eyes attract the moth? Kach day, for four more days, the occu (ewspaper) will print a picture of Miss Muir showing her in various moods. This newspaper, and Warner Bros. Pictures, Inc., want to know in which characterization she is liked best. For the ten best letters submit ted daily the: -s2-ee sts (newspaper) will award two tickets to Were rsgan ieee: Theatre. The letters should be written only on one side of the paper, should not contain more than 100 words, and should explain WHY the specific mood is preferred. Only the REASONS will be conThe literary qualities of the letter will eount for nothing. Be as frank as you wish. Write as many letters as you wish but stick to one mood. Mail or bring your letter to the Mood Editor, (name and address of the newspaper). sidered. Why Do You Like Her? Tell And Win A Prize Here’s the kind of a girl that a fellow’s grandmother would look at once and say ‘‘Bless you, my children. ’? This is Jean Muir, exquisite star of ‘‘As The Earth Turns’’ showing how to look ‘‘demure,’’ meaning ‘‘a grave or modest demeanor.’? Jen, heroine of Warner Bros. mighty epie of life and love, not only looked, but was demure. fullest, had her mede of joy and suffering, She lived her life to the but she really lived—really loved —despite her demure appearance she felt keenly and deeply. But one can’t always tell by first appearances. Is it true “demure” women are less popular with men than with women? Above picture is the personification of Jen, heroine of “As the Earth Turns” as played by Jean Muir at the Nearly every one likes demure women. UEspecially men. They make them feel either good or rakish. Nevertheless some men, and many women, prefer a dash of tobaseo or a touch of tart rather than a surfeit of sugar. In order to gauge the publie’s taste, five pictures of Jean Muir will be publshed in these columns —one mood depicted each day. Here you see the star as ‘‘demure.?? How do you like her best? Write a letter expressing your preference. State briefly, in not more than 100 words why you prefer Jean Muir demure—if you do. Attach the coupon to your letter and send it according to direetions. If yours is among the ten best letters received on a given day, you will be awarded two seats to thes Fas. dees Theatre. Remember, 50 pairs of tickets will be awarded. Your idea may not only win a prize, but may be of infinite help to the charming young actress in determining her future roles. Jean’s Eyes May Win Valuable Prize For You It would take a brave lad to try to hand a line to the wise baby shown here. One glance out of those knowing eyes and the “line” would snarl—the wise “cracks” would bounce right back. Misunderstood husbands and bosses “hungry for just a little affection” would be thrown out at first base. But wouldn’t she be the life of the party? Here is “sophistication” as demonstrated by Jean Muir, charming star of “As The Earth Turns,” the first picture without hokum, now showing at the........ ca Theatre. It is youthful sophistication, it is true, but youth has become sophisticated, to such an extent that it has even changed the meaning of the word. Once there was a cult of Greek philosophers who took a_ lie, dressed it up with specious reasoning, and argued it into a truth. They were the Sophists— who beguiled with fallacious reasoning. Today, sophistication has a different meaning. We don’t mean that a-sophisticated youngster is an argumentative liar—we mean that he or she knows all about Santa Claus, storks, and how to handle big bad wolves. The big question is—how do YOU like Jean as a sophisticate? In order to find out, the Pacinos (newspaper) will award ten pairs of tickets to the Nay att orn Theatre for the ten best letters telling why. Pictures of the star in other moods will Sophistication as portrayed by Jean Muir, star of “As The Earth Turns” now showing at Phe. ans theatre. The letters reaching the Mood Contest editor show much diversity of opinion. appear daily until the end of the contest. What is your reaction. A letter of not more than 100 words may bring you two seats to the Beco pies Ace rete Write it today, clip the coupon and be a winner. You'll Laugh, Too, If You Can Win a Prize 70? Do you like ‘‘ gay girls? Just a minute, please. ‘‘Gay’’ doesn’t mean what you are thinking. Gay means ‘‘filled with light hearted mirth, cheerful or cheering.’’ Pictured above is Jean Muir, brilliant star of the famous precedent-smashing film ‘‘Ags The Earth Turns,’’ now showing at thas os ; . Theatre, showing gaiety in its most charming form. Of course you’d like that kind of a gay girl. At least sometimes. Perhaps there are types you prefer, such as the demure lassie The above picture of Miss Jean Muir, star of “As The Earth Turns” shows her as a gay and laughing girl. The favorite moods of Miss Muir, as shown in her photographs, have aroused much interest. Jean depicts as the heroine of her greatest picture. After all, gaiety is usually aecompanied sense of humor, and sometimes, well, it all depends with whom the girl friend laughs, and at whom. A is not always an unmitigated blessing in a sweetheart or a wife. Mere men resent the quiet snicker in their pompous moments. What Warner Bros. want to find out, and what they have asked the . (newspaper) to investigate for them, is the publie’s reactions to Jean Muir’s moods. Consequently the ................ has agreed to publish five pictured moods of the young lady and to award a pair of seats to the Theatre, where she is appearing, for the ten best letters received daily during the contest, which explain which of her moods is most appealing—and why. by a sense of humor may The judges will consider only the reason stated. The literary qualities of the letter will be given no consideration. There is but little time left. Clip your coupon, and write your letter, now. Your Last Chance To Enter ‘“‘Mood”’ Contest Jealous wives won’t like this lady. There’s a ‘‘come-hither’’ look in her eyes, a seductive quality to her pose, and a challenge to her lips that would arouse the ire of any matron whose spouse is beginning to display a lack of interest in what Mrs, Whosis wore at the bridge club. It all goes to show that one can’t always tell. For this is none other than Jean Muir, whose simple, demure demeanor as Jen, heroine of the mighty Warner Bros. picture, ‘‘As The Earth Turns’? has_almost revolutionized the style of screen sweethearts. This is Jean in an exotic mood —and exotic is the exact word— something strange, something for This is the exotic Jean Muir, a picture which shows how the talented star can change her personality to portray her moods. The Mood Contest ends today. Which was your favorite? eign, not readily understood. This is the Jean of mysterious charm, of brooding, silent appeal. Those who have followed this contest in the ................... (newspaper) have seen Miss Muir depict five distinct and entirely different personalities, They have seen her demure and _ sophisticated, gay and alluring. Now they see her in an exotic moment. Which Jean do YOU like best— and why? You still have time to win a pains of Stickets)*to. the: {icc wuncs Theatre where ‘‘As The Earth Turns’’ is being shown. Mhopecas Staats (newspaper) and Warner Bros. want to know your reaction, All you need do is clip the coupon, and write a letter of not more than 100 words, telling your favorite mood, and explaining why. Send your letter and coupon to the Contest Editor of the .............. right now. Winners will be announced soon. MOOD CONTEST COUPON ENTRY BLANK Contest Editor, The . ; Please enter me as a contestant for two tickets for the Theatre. I am not, and none of my immediate family are, employed by either the newspaper or the Theatre. My letter explaining WHY iI PREFER MUIR IN A MOOD is attached. JEAN address If I win a prize, you may with )m without y I (am not am subseriber to the print my letter ( name, ) a regular (newspaper). Page Nine