As the Earth Turns (Warner Bros.) (1934)

Exploitation Ideas Special Radio Review Below, a radio review of ‘‘As The Earth Turns’’ read over the air in Los Angeles, shortly after the preview there. The restrained enthusiasm and sincere praise of the review make it important without being fulsome. Give it to your local radio reviewer—he can use it without feeling any too lavish. New York eritics and trade paper reviewers have just confirmed in the most forceful terms the Hollywood preview verdict on “As The Earth Turns,” which Warner Bros. recently transferred to the screen. In Hollywood, at the Warner Bros. Beverly Hills Theatre, an audience was stampeded by the film and left the house in a literal tumult of enthusiasm. Now that opinion has been seconded in New York, where a pre-release showing of the film brought forth the most thrilling response that home office executives have witnessed in years. The next day the Film Daily said: “At last producers are beginning to tap the field of simple, human drama. Warner Bros. have turned out the first perfect example of this type in ‘As The Earth Turns’. ”” Other reviews were written in a similar vein. When first it appeared in novel form, “As The Earth Turns” was hailed as a true epic of the American soil—one which revealed beneath the surface calm of New England farm life the profoundest and the most moving of human passions. Gladys Hasty Carroll, author of the novel, who visited Hollywood during its filming, has herself stated that no more perfect choice for the role of “Jen” could have been made. Jean Muir, sensational young newcomer to the screen plays this role—another step along the road to the stardom already in sight for her. As a result of the acclaim which has greeted her work in “As The Earth Turns,” even prior to its release, her producers have just assigned Miss Muir to one of the important roles with Kay Francis in “Dr. Monica.” This picture enters production shortly. Commenting on Jean Muir’s. performance in “As The Earth Turns,” one reviewer wrote after the preview: “Make no mistake about this girl. She is certain star material. She has warmth, beauty, intelligence. There is no doubt that she has everything it takes to be a box office sensation.” Supporting her and Donald Woods, who appears in the principal male role, is a large cast of talented players. Among these are Russell Hardie, Dorothy Peterson, Dorothy Appleby, William Janney, Emily Lowry, David Landau, Sarah Padden, Arthur Hohl and others. Alfred E. Green, who has turned out such outstanding films as “Silver Dollar,” “I Loved A Woman” and “A Woman in Her Thirties” has directed “As The Earth Turns,” under the supervision of Robert Lord. Make no mistake about it—“As The Earth Turns” will be rated as one of the really big pictures of the year. You won’t want to miss it. Don’t! Autograph Star Stills These handsomely-processed stills are designed for use as throwaways, souvenirs, or prizes. Sample inserted in press-sheet shows you how the finished job looks. Prices are: IM to 5M—$6.00 per M; 6M to 10OM—$5.50 per M; 10M and over—$5.00 per M. These prices do not include imprint. Order directly from: GORDON-GREENE PRINTING CORP. 52 EAST 19th STREET NEW YORK CITY Page Twelve For Women’s Fashions Pa ee blonde star. The three views of Jean Muir’s coiffure, illustrated above, present a new style of attractive hairdress. addition of the little hair ornaments and matching vwristlets. They are flesh colored rosettes, made of stiffened velvet and are created to nestle among the ringlets on the head of the The wrist bands match and add a quaint touch to her unsophisticated glamour. attractive when hair is straight on top and curled softly at the back of the head. Mat No. 51—30¢ JEAN MUIR HAIRDRESS This is created by the This coiffure is particularly The decorative hairdresses of the current season have been of real fashion importance in all smart circles. This beautiful hairdress was created for Jean Muir, blonde, beautiful heroine of “As The Earth Turns.” This Warner Bros. picture, taken from the novel by Gladys Hasty Carroll will be shown at the Strand Theatre all this week. 4-H Benefit Don’t forget the 4 H Clubs in your vicinity. They are organizations of farm children, fostered and encouraged by governmental and civic agencies. Get the name and address of the president of the local clubs from the county Farm Agent or Superintendent of Schools. Below is a suggestion for a letter to obtain 4 H Club eo-operation. With modifications, the same idea can be used for Parent-Teacher Associations, Granges ete. Use the usual benefit performance arrangement. Mr. John Blank Blankstown. My dear John: You are the president of the 4H Club, an organization the purposes of which the ..ceecee Theatre heartily endorses. Beginning On eccecoece the.......Theatre will present "As The Earth Turns," perhaps the most powerful epic of love and life on a Maine farm that has ever been filmed. The picture has been widely acclaimed for its absolute freedom from "hokum." The film is not offered for its educatioal value--it is presented because it is a fine, sweet story, superbly acted by a wonderful company, We want every member of your club and their families to see this picture, and we have worked out a plan by which your 4 H Club can arrange for a special screening, and add a considerable sum to your club treasury. If you will have a committee call on me I shall be glad to discuss the details with its memberSe Very. sincerely yours, Manager,....lheatre. Herald With These Heralds They’re extra-large for extra attention A The Earth Turns i i##-. $0 TURN THIS MAN AND THIS WOMAN ONE TO THE OTHER! & The golden story of the coming together of two | creatures of the soull Fighting through storm and stress, pain and adversity, heartache and desperation... until their love is as sure as the seasons... as tender as Spring’s awakening ... yet gs fierce and consuming as the Woter gale! . . Gladys Hoxty Carroll's great American aavel comes ip inumph fo the screen! Printed in multi-colors on fine stock, size 7 x 9 inches when open. Entire back (4% x 7 inches) is blank for your theatre imprint. Order enough to take advantage of the lower price. pe .@ $3.00 per M Siete fb ...@ $2.75 per M AT YOUR EXCHANGE