Back in Circulation (Warner Bros.) (1937)

EXPLOITATION — BACK IN CIRCULATION — PAGE 12 SNAPPY COMEBACK CONTEST This four-day contest is built around Joan Blondell and Pat O’Brien who as star reporter and editor are continually engaged in sharp repartee throughout “Back In Circulation.”” Contestants are asked to fill in the empty space with a “‘snappy comeback”’ of their own, winning answers to be published daily and their authors to be awarded with passes. Order Mat No. 503B—30c. (First Day) "HERE‘’S THE LOWDOWN: SHES YOUNG! SHE'S BEAUTIFUL! SHE'S A WIDOW! BUT YOURE NUTS, 1 DONT THINK SHE POISONED HER HUSBAND’! Here you are, you readers who are always ready with snappy comebacks. Above you see a scene from ‘‘Back In Circulation,’’ the Warner Bros. picture coming to the Strand next Friday. Joan Blondell, star reporter on a tabloid, has just told her boss Pat O’Brien, about an assignment that she’d been out on. “Here’s the lowdown, Pat. She’s young, she’s beautiful! She’s a widow. But youre nuts, I don’t think she poisoned her husband.” Pat, however, seeing a_ sensational “story” in the case, proceeds to tell her what he thinks. You print the answer on a postal card and send it to the “Snappy Comeback” Editor, the Chronicle, and win two passes. Names of five winners will be published every day for four days. (Third Day) Readers Quick Thinkers, Have Many Fast Answers "WHY YOU EGOTISTICAL PRINTING PRESS.YOUD LOOK LIKE SOMETHING OUTOFA FAUCET IF YOUD BEEN ON THAT ASSIGNMENT YOURSELF! If you’d aroused the feminine ire of a girl who is usually pretty particular about her looks, you’d certainly have to think fast to save your face after what Joan Blondell has just said to Pat O’Brien, both of whom star in ‘‘Back In Cireulation.’’ Readers have been providing answers for this battling pair for two days and have done a pretty good job, besides winning pairs of passes. You too can be a lucky winner by writing an answer for Pat O’Brien who is somewhat in a spot, after being told off right in front of the whole office staff. Address your answers to the “Snappy Comeback” Editor, the Chronicle. Be sure they’re printed on the back of a postal card. (Advance Story) STRAND THEATRE How quick are you on the comeback? Are you one of those people who always has a retort perfect, a squelch squellagant for your antagonizer and heckler? Well, the New Darien Chronicle and the Strand Theatre in conjunction are going to give you a chance to prove your ability at repartee. In “Back In Circulation,” the picture coming to the Strand next week, Pat O’Brien plays a hardboiled editor of a tabloid while Joan Blondell is his star reporter. Although in love with each other, the two are continually at odds, battling over an assignment, a story, in fact anything at all. As a result the lines and dialogue are snappy, and the cracks fly thick and fast when the two get together. Not always though are the two ready with surefire retorts, and that is where you come in. Every day for four days, a scene from the picture will be printed, in which either one or the other has gotten off a flip remark. A blank space, indicating a retort about to be made by the other, (and authored by you) is provided. Names of five winners will be printed each day in the Chronicle, each of whom will receive a pair of passes to “Back In Circulation” to see how well his or her eracks would have fitted either Joan Blondell or Pat O’Brien, a pair of fast and glib talkers. Contestants may try every day and even if they have already won, they can continue to try for the passes in the ensuing days. So, come on all of you, you would be surprised how easy it is to get off a fast erack for Joan or Pat to toss at the other. For example in the picture Pat says, “Sure I love you! But I can’t come to our wedding ... I’ve got a murder case on my hands!” To which the harassed Joan comes back with, “I don’t want a headline, I want a honeymoon . Either I get a wedding, or you get a funeral!” There are those of you readers who are continually cracking wise anyway and therefore should have a head start. How about that group who would always like to tell the boss, for example, where to get off? Rules of Contest 1. The backs” “snappy comemust be not longer than twenty (20) words, and as short as desired. 2. They must be printed on postal cards; first, the remark already in the scene, and then your own comeback. 3. The answers must be correctly labelled, that is, “First Day” answer, “Second Day,”’ ete. 4. Contestants may enter as many answers as they wish. 5. Address answers to “Snappy Comeback” Editor, New Darien Chronicle; they must be in the day after the scene appears. (Second Day ) Write ‘Snappy Comeback,” |\\VENT REMARKS Many Win Pairs of Passes Win Two Passes to cdihomvan WIN PASSES TO To *‘Back in Cireulation’”’ "YOUR NOT GOING TO GET SOFT ON ME NOW! WERE INA SPOT. IF THAT DAMES NOT A MURDERESS IM MARIE ANTOINETTE!" There are apparently more expert wisecrackers in town than the editor would expect, for yesterday’s published scene from ‘‘Back In Cireulation’’ brought a flood of answers from readers, and most of them were surprisingly good. Anyway, today you readers can again scratch your domes of mental mechanism, sharpen your tongues and write a flip crack for Joan Blondell whom you see in the above photo just getting ready to tell her editor, Pat O’Brien just what she _ thinks about charging a woman with murder to beat a libel suit. Mail your printed answers on the back of a postal ecard to the “Snappy Comeback” Editor, the Chronicle. Five winners will get two passes each to the Strand Theatre. (Fourth Day) Last Chance for Readers To Win Passes to Strand "WELL, IT WON'T DO YOU ANY HARM TO WAITA WHILE.I’M ONLY TWO AND A HALF HOURS LATE." Today is your last chance to win a pair of passes to ‘‘Back In Cireulation,’’ the Warner Bros. film soon to be showing at the Strand, and and Joan Blondell. The two are continually wisecracking, telling each other what they think in no uncertain terms. If you’ve ever had to think of a retort perfect while on the telephone, you’d know the spot Joan Blondell is in now. Here Pat has stood her up for over two hours which will star Pat O’Brien at a night club while he has been running his newspaper, and then has the nerve to tell her to cool off. Well, we’ll leave her answer to you. Address your answers printed on the back of a postal card to the “Snappy Comeback” Editor, the Chronicle.