Back Pay (Warner Bros.) (1930)

EXPLOITATION DOOR KNOB ENVELOPES This unique advertising medium is called to your attention, owing to its extreme economical value. The accompanying illustration shows how it is used. The same not only safely protects the enclosure but provides for a headline or teaser message on the outside. It insures 100 percent distribution of all heralds, throwaways, advertising novelties and can be sealed. IT HANGS SECURELY ON THE DOORKNOB, attracting undivided attention. This Door-Knob Envelope is ideal for use in the “Herald Stunt” idea funished on this page. Gy ORDER THESE DOOR-KNOB ENVELOPES DIRECT FROM CHANIN ADVERTISING SYNDICATE, Inc., 276 West 43rd Street, New York, N. Y. The following grades and sizes are recommended. Kraft 20 Ib, No. 6% (size 3% x 6%). Price 5 to 9M. $6.00 per M.—10 to 24M $5.00 per M. Kraft 20 Ib. No. 10% (size 434 x 934). Price 5 to 9M $6.50 per M.—10 to 24M $5.50 per M. Prices substantially lower in larger quantities. Back Pay in Bank Tieup Cash Stunt unive’ “The Orchid Of\ The title “Back Pay” lends itself| Here is an idea for building up admirably to bank tieups. Make| those off matinees or night performup a number of tieup show cards|@nces. Advertise through every medper copy furnished here and take|ium at your command that every purthem around to your various banks| chaser of a full priced admission for window display. They should find| ticket for the performance in quesready acceptance from officials of|tion will receive “Back Pay” in these institutions owing to the co-|a¢tual cash as they pass into operative message presented. theatre. State that these pay envelopes will contain cash amounts ranging from One Cent to Five Dollars. You might find it feasible to announce that one back pay envelope will contain a Five Dollar gold piece. You can use your own judgment as to the number of higher amounts in excess of a penny which of course will be in the majority. Some envelopes should hold a nickel, some dimes, a few quarters and a lesser number halves and dollars. One five dollar gold piece should be spotted in. Corinne Griffith, known as Sereen” prompts the following lobby trim suggestion. Have your sign artist design a number of huge Orchid Bloom cutouts and set in the petals of same a poster cutout head or photo enlargement eutout of Corinne Griffith, Another idea is to give each frame and panel the effect of a huge pay-envelope with a facsimile of the usual printed form at top of each, these three lines to be lettered to represent the printed form and then filled in type. STRAND—Back Pay NAME—Corinne Griffith WEEK OF—(play-dates) These envelopes to be used as background for your mounted stills, art work ete. Place a replica of a pay envelope of huge proportions at entrance or over marquee with following copy. IF YOU MISSED CORT — GRIFFITH in “LILIES OF FIELD,” “PRISONERS,” “bs... «URDAY’S CHILDREN” or “THE .DIVINE LADY” here is your ehance to collect your HAVE WE GOT YOUR “BACK PAY?” A PORTION OF TODAY’S PAY— DEPOSITED WEEKLY— MEANS YOULL ALWAYS HAVE “BACK PAY” COMING TO YOU WITH INTEREST! POST CARD COPY Dear Friend: All hail Corinne Griffith’s greatest screen achievement! The world beloved ‘orchid of the screen’ comes to the ________. Sa Theatre in First National’s sensational photodrama “Back StQELING = ee se Corinne Griffith’s beauty, charm and artistry is accentuated more than ever, in this, her outstanding characterization since the advent of the talking picture. If you loved her before, you’ll adore her now! Sincerely, CORINNE GRIFFITH HAS A MESSAGE FOR YOU AT THE STRAND Newspaper Contest The title “Back Pay” obviously ‘|| Teaser | Campaign Plaster your town with one and half sheets, tack and window cards also distribute throwaways (the latter incorporating a likeness of (Corinne Griffith) and run slugs on various pages of your newspapers well in advance of your official announcement of photoplay coming, using teaser copy furnished here, Bill tike-you-have never “billed before and make it impossible for a person to walk fifty feet without coming face to face with some unit of this teaser campaign. KEEP YOUR EYES AND EARS OPEN! A Certain Local Enterprise is Coming Through With BACK PAY For Everybody! Souvenir Photos =o! Every movie fan in the world would welcome the opportunity to secure an autographed photo of Corinne Griffith and no better way to fill that certain off matinee or “supper” show with a capacity audience. can be devised than to advertise a special Souvenir Photo Performance. These photos ordered in quantities suggests newspaper contest possibilities and one in particular that should have an unusual reader appeal. The specimen announcement story furnished here is self explanatory and should be followed up with similar copy daily during period of contest (which should run for a full week in advance) together. with scene and star cuts from the photoplay. The winning letters should be run each day as well. HOW WOULD YOU SPEND YOUR “BACK PAY” Free Theatre Tickets For Best Answers Most people, especially the wage earner has voluntarily placed themselves on the _ so-called budget system. The individual budget of course allows so much for actual living expenses, so much for clothing, an allowance for amusements, a portion if possible for the savings account etc., ete. Many items of necessity have to be curtailed and we often wish that our income was just a certain amount higher that we might be able to buy this or that, take a long desired trip or perhaps dwell in more desirable quarters. The coming of the First National all talking photodrama, “Back Pay” | j CO tNO A ree Ee Theatre and which stars Corinne Griffith, prompts a most interesting letter writing contest, which everybody is invited to enter. Suppose you were unexpectedly informed that you had One Hundred Dollars BACK PAY coming to you, just how would you Street Bally A sequence in “Back Pay” suggests the following street bally idea which has a direct tieup with the picture. Still No. 3—from the regular set of press stills on “Back Pay” shows the ‘hay ride’ party on which the bally is based. Frame up a similar horse drawn country hay truck with the banner frame placed upright through center of floor space as shown in this still. Cover floor with hay and with driver attired in typical ‘Rube’ togs, drive same through the congested districts of your city when the most people are about. Attire a number of girls and boys in gingham frocks and overalls and carry them as passengers. Following is the banner copy. BRING ALONG YOUR “BACK PAY” AND JOIN CORINNE GRIFFITH’S PICNIC AT THE STRAND THEATRE. Marquee Stacattos FROM PICNICS AND HAY RIDES TO PARTIES AND JOY RIDES Fannie Hurst’s great story. Corinne’s out The Management. “pA C KPA YS? ON KUNSKY CIRCLE She Owed A Debt — Of Love—And Paid! standing Vitaphone success. One of the season’s better are reasonable in cost and can be| Spend this sudden windfall? Write secured through your exchange, ~ to the Back Pay Contest Editor in not over fifty words to what means you would put $100.00 back pay. PROVING THERE’S NO SUBSTITUTE FOR HAPPINESS THE ORCHID OF THE There are several stills that have a direct tieup value with dealers in various lines from the regular press and star set on “Back Pay” and which present excellent opportunities to gain cooperation from the shops and merchants in question. They are designated below and we strongly advise taking advantage of everyone of them. In each instance, arrange of course, for a most attractive display of the merchandise that ties in with each still together with supplemented window trim of material from the photoplay such as poster cutouts and hand-lettered tieup show-cards. Negligee and lingerie shops—Nos. 42; 43; 51; 52; Electric Baths and Reducing equip ment—Nos. 49; 59; 61; Massage Parlors—No. 61; Evening Wear—Nos. 68; 70; Sportwear (Winter)—No. 94. ~ Page Six — _ Each day during period of Back pictures. Pay contest which ends .......... SCREEN BLOSSOMS B the ten best letters on this subject FORTH AT HER BEST will be awarded Two Free Tickets ee each to witness Corinne Griffith in A NEW CORINNE— SBack Pay” at thes osc erie A NEW THEME Cut No. 4 Theatre. So get busy folks and make the best possible use of that unexpected “Back Pay.” The very best letter received each day will win the further distinction of being published in these columns. Vitaphone Accessories | Available at your local exchange are many Vitaphone accessories that will help you cash in on the million dollar Vitaphone advertising campaign. Free trade mark euts and mats; Vitaphone slug cuts; Vitaphone paper and a free Vitaphone 24-sheet are on hand. Ask your accessory manager. SMALL TOWN LOVE AND BIG CITY FOLLY Anytime you can arouse sufficient interest by getting people to”™ open up an envelope out of sheer curiosity and note the contents, you have better than an even chance of selling your wares. Copy is furnished here for sealed envelopes in which should be enclosed the regular “Back Pay” herald. Give these wide distribution and you will soon realize the favorable reaction. THANKS FOR WAITING! HERE’S YOUR— BACK PAY. Mat roc with GRANT WITHERS Montagu Love and Hallam Cooley A Wm. A Seiter Prod. As! FIRST NATIONAL \ a “Vitaphone” is the reg istered trade mark of the Vitaphone Corp. designating its products. And A Great “ Vitaphone Variety,” too!