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Newspaper, theatre and cooperating stores announce simultaneously that the “BAD MEN OF MISSOURI” are loose in (city). Announce that they were last seen at some spot in heart of shopping district and are known to be heading for your theatre. Award prizes to those who track down the “Bad Men of Missouri” in shortest order.
WHOLE TOWN HUNTS “BAD MEN”
VIA CITYWIDE MERCHANTS’ TIE-UP!
Here’s How to Track ‘Em Down...
Newspaper publishes (or stores give away) entry blank with the key sentence: BAD MEN OF MISSOURI ARE HEADING FOR THE STRAND THEATRE. There are 10 words in this sentence. Spot a still or window card in windows of 10 cooperating stores, each sniped with one of the words in the key sentence. Contestants who find the 10 words and list the 10 stores in which they were displayed are eligible for pro
moted prizes.
{ FIRST DAY ]
war: ACTION!
If more stores wish to cooperate, sentence can be lengthened to include more words. |
Start contest in advance, with prizes awarded opening day, either on your stage or at one of the larger cooperating
stores. Play this for extra news breaks.
ALTERNATIVE: This same idea can be adapted to a purely newspaper promotion, with key words spotted in various newspaper ads throughout paper. Plant ad mat for theatre credits.
[ SECOND DAY ] [LAST DAY ]
Get it with this 3-DAY CONTEST
Newspaper readers are re
quired to identify each of the three “Bad Men of Missouri” from clues given. Contestants save daily contests until all three are collected, then send them in with 25-word letter completing this sentence: “I like motion pictures of the Old West because ...” Order "BM Mat 301B" —45c—from Campaign Plan Editor.
WANTED!
Can you identify this well-known star, portraying one of the “BAD MEN OF MISSOURI’’—Robin Hoods of the West?
Height: 6’, 2”; Weight: 195 lIbs.; Blue Eyes, Brown Hair. Recently seen as "Kitty Foyle’s” boy friend. His name _ is
Save this solution until the close of the contest on (day), then send in all three contest answers to the Daily News Contest Editor.
(DENNIS MorGAN)
WANTED!
Can you _ identify this well-known star, portraying one of the “BAD MEN OF MISSOURI"—Robin Hoods of the West?
Height: 5’, 11"; Weight: 160 Ibs.; Blue Eyes, Blonde Hair. Appeared as James Cagney’s kid brother in “City for Conquest.” His name is
*
Save this. solution until the close of the contest tomorrow, then send in all these contest answers to the Daily News Contest Editor.
(ARTHUR KENNEDY)
WANTED!
Can you identify this well-known star, portraying one of the “BAD MEN OF MISSOURI’’—Robin Hoods of the West?
Ne,
Height: 6’, 2"; Weight: 190 lIbs.; Blue Eyes, Blonde Hair. His "Kid Galahad” acting made him a star. His
Complete the following sentence in less than 25 words: "I Like Motion Pictures of the
Old West Because .. .”:
Send all your contest answers to the Daily News Contest Editor.
(WAYNE Morais)
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