Beauty and the Boss (Warner Bros.) (1932)

Spring Flower Festival Lends Added Interest Most exhibitors will play “Beauty And The Boss” during April and DOUBLE-ACTION THROWAWAYS GET INTO THE SWIM! Sell This Picture On The Romantic And Not The Business Angle! For Men Only (Don’t show this to your wife or sweetheart ) LOOK INSIDE The above is copy for the outside of the envelope. Hand one to every man that comes INTO | the form of a contest, offering prizes JAITZEN KNITTING MILLS identifying numbers and arrange to and their friends purchase tickets | ‘Aore accessories! More promotion! More the theatre. hospitals and charitable institutions i P ‘ Spring Flower Show. ee WARNER BROS. for the best home cultivated flowers. Get Together Again for have each ticket purchased good for bak All ca aie aie labhe Galen f° Jantzen tie-up for 1932 is bigger than [pos : | for additional publicity. Give prizes h > in the field! Conduct your Flower Festival in AND Exhibit them in your lobby with ten votes. Not only will contestants YO U R B 7 N E F | T flower garden. Donate flowers to er before! /Marian Marsh and a dozen other Warner Okay to cover the business schools, office buildings, commercial houses with the business angle, but for general distribution base your appeal on the romance! Play up ONLY romance in your lobby and newspaper ads. in pass form and in a bouquet from loca] florist tied in. You'll find the show will bring in interest and profits. “Beauty And ‘The Boss’ admirably fits into such a scheme of things for it ties right in with your local florist. Listed under ‘Local Tie-Ups” are stills suggested for florists. In them Warren William wears a gardenia. You can suggest slogans to your florist, such as “A flower in your buttonhole will appeal to that Beauty—but a bouquet for her is sure-fire,’ or “Say it with flowers—and take your girl to see ‘Beauty And The Boss.’ ”’ Commercial Tie-Ups on Marian Marsh JANTZEN KNITTING MILLS Portland, Ore. LUX TOILET SOAP Cambridge, Mass. SE-LING HOSIERY Walter T. Fred Hosiery Mills Nashville, Tenn. Lobby There are a number of things you can do to dress up your lobby and provoke interest. The one-sheet, with a head of Marsh, surrounded by admirers’ heads, may be cut out, mounted, and all the heads fastened to a spider’s web, with Marsh in the centre. The web is easily constructed from either cord or rubber cement that has been drawn out. Another approach would be to set the Marsh head on a large beaverboard candle, attach wings to the other heads and dangle them from the lobby ceiling or wall brackets. Display this prominently. Page Ten The six-sheet, with the title transposed to the bottom, makes an effective cut-out to mount on your marquee. You can make your lobby sell the picture on the “transformation” slant with the use of gaily colored imprint pennants or burgees featuring “She Had ‘It’ But She Hid It!” alternating them with blown up heads of Marsh, au naturel, on one side, and on the other a head of her in her costume make-up. This can be carried a step further —smart looking store window mannequins, one draped with battered clothes similar in general appearance to Marsh’s costume, the other hung with the most chic evening gown obtainable. Label them “Before” and “After.” be] Cotfure Show Will Make Hit Here’s a stunt for your stage that’s practical, dignified, and in keeping with the general atmosphere of “Beauty And The Boss,’ which treats with the transformation of an ugly duckling into a swan. The proof of its practicability is the huge success the show was at the Irving Theatre, Wilkes-Barre, Pa., where it was used by Manager Fred V. Greene, Jr. Arrangements were made with a leading beauty parlor of the town to stage a hair-dressing show in which > fifteen models took part, each demonstrating a different coiffure. The entire presentation took only eight minutes. This is how it was staged: The show opened with an overture after which the Madame made a brief introduction on the apron. The stage set was an upright piece with an oval opening just large enough to disclose the upper portion of the girl’s body, the girl standing on a platform. The traveler was fastened just above the frame which was backed with a set piece and then the lower corners were pulled back making a V-opening, or rather an inverted V-opening — disclosing the girl with two stage spots as well as the booth spot on her. Each model was given a thirty-second introduction by her employer, in the middle of which the traveler opened and the model slowly turned around. _-''s. and First National players are in the sutiful enlarged stills of Marian Marsh y be secured from your local Jantzen ler. If he has not received them have him ediately communicate with the factory. “em in your lobby. Use them as the cenpdisplay in a window tie-up with your local itzen dealer. Spot them at the back of ir theatre. ‘ee your local Jantzen dealer now. Make parations for the most sensational adverig and exploitation backing any tie-up ever |. Get into the big exploitation swim! or complete details watch for trade paper Memeerient . . 2. wk es 8 or write to Castle, Jantzen Knitting Mills, Portland, ie. CLATCHLINES — iad “It” but she hid it! \ ke ok 1% Th) I >k alot of night work—but she finally maa, »od—at being “bad’’! Sh earned clothes make the woman—before woma makes’? the man! | a se Cin¢rella studies how to be a siren in her spare time! She ps from paper cuffs to decollete, from note p_ to night clubs! * * Sh ined her love lessons from her boy frien irl friends! ale sie bs Cs Eve ittle garment has a meaning of its own! Storof a little church mouse who went to work on a “+ cheese”! * * * She ever made a mistake in figures—until it came ther own! For Women Only (Don’t show this to your husband or sweetheart) LOOK INSIDE The above is copy for the women’s envelope. Hand one to each woman as she LEAVES the theatre. Dear FRIEND: If you are—or were—a private sécretary, we dare you to bring your husband or sweetheart to see “Beauty and the Boss,’ which we will show beginning next... It tells EVERY THING! The above copy is for the card to be inserted into the woman’s envelope. It can be changed and adapted to a message for men. Hand one to each man as he enters the theatre and one to each woman as she leaves the theatre, or vice versa. out at the same time. “Dress-Up Week” May be promoted with “Beauty Week.” Certainly there was never a better chance than the present, what with the entire clothing industry crying about hard times, offering extraordinary values, having sale after sale. Sound out a few department stores and exclusive specialty shops. For gown stills there are any Don’t give them both number on Marsh and Mary Doran. For other window and counter displays the following stills are recommended: Stationers’ —memo pads, desk equipment, address books, etc.—Nos. 1, 8, 6, 18, 14, 25, 90, Perfumers’—No. 35, Publicity C (Marsh). Lingerie Shops—Nos. 65, 66. Florists’—Nos. 207, 208, 211.