Beauty and the Boss (Warner Bros.) (1932)

WARNER BROS. GIVE EXHIBITORS THE SMARTEST BILL-POSTING IDEA IN EXPLOITATION HISTORY Here’s the newest and smartest effective bill-posting idea to hit motion picture exploitation circles—post one-sheets, three-sheets and sia-sheets on the sides of delivery trucks, moving vans, and every kind of available truck with a flat side. Any exhibitor in any city can make use of this idea. You can tie up your local commercial concerns for this purpose with ease. If an exchange of passes for side-of-truck space doesn’t do the trick, a slide for them on the screen will. And your only expense is for frame lumber. Go out for this type of exploitation right now. Line up every possible truck in town as a traveling advertisement for the showing of “Beauty and the Boss.” You may even be able to arrange for a parade of the trucks through the streets at ‘the hours when most people are shopping. Aside from the direct advertising benefits to be derived from this method of bill-posting, you will derive the valuable benefits of worthwhile contacts with your local merchants. You'll show them how it benefits them to play ball with their exhibitor. After that, special favors of a reciprocal nature will come easily. And here’s a motto to remember: Better Bill-Posting Means Better Business TURN THIS OVER TO YOUR LOCAL FASHION EDITOR AUTOGRAPIE £D PHOTO MARIAN MARSE — $7.50 per thousand Imitation autographed phe “raph of Marian Marsh. Exce” 1Siness builder. Give the __on matinees. Imprint the ba; with copy on “Beauty And Thi Boss.” $7.50 per thousand. Cash ith order or shipped C.O.D. | Order Direct fron ( GORDON-BAKI ; PRINTING COR |, j 142 West 24th Street, Ne York ] j Cut No. 5 Cut 45c Mat 15c Descriptic 1 Lovely Marian Marsh, Warner Bros. youngest star, who W he seen at the. ..... Theatresnexg W752) jin “Beauty And The Boss,” 3 solved the Week End Mystery of ™ it To Wear.” She suggests the smart ri habit on the left for equestrien’ The breeches are sand colored 3 cord, the coat black suede flann¢ i the hat black stiffened felt. yoots match and the white scarf red polka dots adds a sporty t In the center Marian ¢ ays a sport costume for aftern' wear. The skirt is white basket w » wool, so popular this season; hile the sweater is crimson colord © angora trimmed in the same mate] .as the skirt. The hat likewise of the basket weave cloth and givs the appearance of a pancake fet Black and white sport shoes cor)lete the costume. a4 Marian does not forget | ae on a week end an evening dress; an absolute necessity. Here is e model she chooses. It is of wor ~ green shadow crepe. The sqt eck is caught in the corners by rhinestone clips, with the rhine’ buckle of the same design. Tt es are thin summer suede it lighter green. COLORTONE EFFECT Make your screen presentation artistic and colorful with this atmospheric effect, elaborately colored, beautifully created. 4x5—Colored positive only..$2.00 Set (positive and negative) 3.00 314x4—Colored positive only Set (positive and negative) Order by No. N 217 NATIONAL STUDIOS, Ine. 226 West 56th St., New York Be sure to. specify size and send re mittance with order to avoid parcel post and C.O.D. charges. Send for catalogue of Colortone I ffects. Throwaway Novelty The above throwaway is a miniature reproduction of a _ typewriter printed on good cardboard stock. A piece of paper bearing catchy copy, your theatre name and playdate is included, making for an eye-catching throwaway. Prices complete: NOOO asia ace ee ci a eee $7.50 per M CUO se rere ee 6.00 per M BOOO Gs Ae et 5.00 per M Order direct from EXPLOITATION PRINTERS 20 West 22nd Street New York City Feminine Cosmetic Novelty a “Natural” for this Picture 300 (minimum order)................ $5.00 LOOOS000 7. iis 8.50 per M including imprint D000: Gr over. i 8.25 per M including imprint Same size and packing as paper matches. Title and names of stars on the front cover. Back cover left blank for your imprint. A novelty that not only advertises your show, but builds good will. As good as any gift you can give the ladies. Give them out on matinees. Or buy a lot and distribute them instead of your usual throwaway. So cheap, you can buy a lot. ? Tie up with beauty parlors. Give them a supply for their patrons in return for window space. Nailwite packets are something new. Soon shops throughout the country will be selling them at 10c to 25¢c each. Be the first in your town to use them. Order Direct from Endividual Cosmetics Corp. 38 West 32nd Street New York City Page Eleven