Bedside (Warner Bros.) (1934)

Exploitation Ideas COMEDY BALLYS For a comedy stunt, get a man dressed in a nurse’s outfit on roller skates, pushing a_ baby’s crib in which is another ff man made up as an old man. [f A sign on the! crib reading, “Rushing to the Strand to See See ‘Bedy side,’”’ com LIN pletes the gy ‘iy stunt. a The pictorial illustration on the six-sheets lends itself to many uses. Especially adaptable is an idea for a cut-out teaser card. This can be made into various sizes and hung around every part of the the atre in advance of your showing. The first step is to plant the title. By adding a large question mark and a funny catchline on each card, the teaser will arouse much curiosity. Later the star names and play-dates may be added. Follow the sketch above. hak <% The apple novelty illustrated on these pages m a-y.b.e handed out with a comedy 5 touch. Get a p man to dress in a comedy fashion in a nurse’s uniform. He stands on street corners, or roller skates about town handing he the nov@ elty or regular exchange herald. This idea can be worked in cooperation with a furniture store or in an empty window. Make a cut out from the pic mee ET | in uv torial art on the six-sheet and stand at the foot of a real bed. A sign on the front bed-post reading: “Plenty of fun in ‘BEDSIDE,’ now at the Strand Theatre.” HERE'S SUMPIN’, MEN...... In planning the promotion of ‘Bedside,’ every possible avenue of publicity was given consideration. To play up the comic angle—to boost the stars—to set up the title... you'll find a powerful plug for every angle of appeal. This summary is provided as a working guide for you in setting your campaign. Look over the items, check the possibilities that apply to your situation and go to town! All special stunts mentioned are explained in full detail in this section. VW THEATRE: Cutouts from 6 and 24-sheets, front and overhead display, lobby teaser cards, merchandise tie-ups, valance and burgees, still display board with dialogue lines. Vitaphone trailer spotted away from other trailers, for special attention. Readers and display announcements in house programs with novelty enclosures for mail list. STREET: Comic ballys, empty window stunt, sidewalk still display. NEWSPAPERS: Contests, special classified ad stunt, routine Sunday feature, photo art, daily plants. MERCHANTS: Co-op ad, window tie-ups. RADIO: Spot announcements, dealer tie-ups for ticket awards. BILL POSTING: Sniping, window cards, one-sheets and three-sheets. Posting 24sheets and six-sheets on regular locations. Teaser snipes and tack cards. Distribute window cards and midget cards in dealer windows. SPECIAL ADVERTISING: Street cars, buses and taxi-cabs. GENERAL: Announcements in hotels and restaurants. Package inserts for retail stores, foreign language newspaper publicity and advertising, country papers, star photo give-away. HOLIDAY DATES: Check your calendar—arrange for extra shows and tie-in a holiday display in your lobby and on front. Solicit extra patronage from local societies and clubs. DEALER CO-OP FOR AD AND DISPLAYS “Bedside” is an ace of a title for ad, window and counter tieups with stores in your city handling ‘‘BEDSIDE ACCESSORIES.” Here are a few suggestions: Books, bedside lamps, midget radios, breakfast trays, alarm clocks, adjustable pillows, blankets, sheets, pillowcases, bedside tables, slippers, pajamas, nightgowns, water pitchers, comforters, telephones, robes. Examples of how they can be tied in, follow: “These books are recommended for your ‘BEDSIDE’”... “For safety first have an EverReady Flashlight at your ‘BEDpi Din? Be sure to include the PICTURE. THLE... “THEATRE NAME... PLAYDATES with all dealer tie-ups. TEASER MAILING Enclose this letter in an en velope, to be used as a throwaway, or print on a postcard to be sent to your mailing list. It should be written in longhand with the P.S. in bold type. Dear Doctor: I waited all day yesterday for you to come to my_bedside. Every time the doorbell or phone rang, I thought it might be you. Oh, Doctor, I need your soothing touch! Please, won't you come today? Expectantly, P.S. SEE “BEDSIDE” FOR THE REAL LOW-DOWN ON WHY WOMEN GET BREAKDOWNS TO HAVE DOCTORS NEAR THEM. IT’S AT THE STRAND THEATRE, WITH WARREN WILLIAM AS THE BEDSIDE ROMEO, JEAN MUIR AS HIS LOVELY NURSE AND KATHRYN SERGAVA AS THE ALLURING PATIENT. INQUIRING REPORTER Enlist the cooperation of a newspaper to assign a reporter and a photographer to query people on the question written below. The newspaper picks the six best answers and runs them the following day. Guest tickets to see the show are awarded to the people whose answers are published in the paper the following day. Here’s the question: In “Bedside,” the current attraction at the Strand Theatre, Warren William plays the part of a young physician, who makes love and gives advice about it to his women clients. “WOULD YOU TAKE YOUR DOCTOR’S ADVICE IN LOVE?” Page Three