Bedside (Warner Bros.) (1934)

Exploitation \deas Newspaper Contest for Amateur Press-Agent In his role, Warren William hires a press agent to make him famous. Through a series of planted stunts his name hits every front page in town, is broadeast at fight arenas, in hotel lobbies, at theatres, etc. 'That’s your lead for a newspaper contest packed with possibilities!’ The prepared announcement story carries further dope: If interest warrants, individual prizes can be awarded for the best news story idea and the most novel “freak” stunt (like paging the person at all public events). If you wish you might announce that the winners would be) given a week’s trial as assistant manager at your theatre. (Contest. Publicity Story) Have You Any Ideas How to Make a Movie Star Famous? Strand Has Job for Person Who Submits the Best Publicity Plan to Boost Star Suppose you were entrusted with the responsibility of publicizing a personality of the stage or screen, what would you do? ‘There’s many a man or woman in this broad town who has often expressed the desire to do something unusual for a personality—something that will at once make that -personality famous. William in his latest screen role in “Bedside.” Mr. William hires a press agent to make him famous. And through a series of planted stunts the press agent succeeds in landing William’s name on the front page of the newspapers, which makes him the toast at all big functions from the prize-fight ring to the opera box. Now, what would you do if Warren William hired you to make him famous? Send us your plan no later than (date). In“Bedside,’ Warren William is supported by a notable cast including Jean Muir, Allen Jenkins, Henry O’Neill, David’ Landau and_ the screen’s newest star, Kathryn Sergava. ‘This First National Picture, rected by Robert Florey, will be shown gaming: 2. %.5. BU TMG 2. Theatre. The Daily News offers you just that opportunity. Write a brief outline of the plan you propose to carry out to put over a famous movie star. To the man or woman who submits the most practical plan, the manager of the Strand Theatre is offering one week’s work as special assistant manager at a salary of $25 per week. This offer is prompted by the similar situation which confronts Warren DAILY RADIO TIE-UP A tried and proven tie-up used successfully on both “I Loved a Woman” and “Ever in My Heart,” is presented again because of its adaptability to “Bedside.” Radio fans are asked to write a short letter telling about a true romance—their own or one they know about. These letters are read over the radio, writers’ initials substituting the names. Award guest tickets to the person sending in the most interesting and unusual letter each day. Of course, the station announcements carry direct plugs for the picture, star names, theatre and playdates. CLASSIFIED PLANT The “surprise” element in this idea will give them something to talk about. Run an advertisement similar to the following in the classified section. Use the “classified’ type set-up and run it in the “Female Help” section. WOMEN~—prayed for a breakdown just to have him at their “BEDSIDE,” starring Warren William, Jean Muir, Allen Jen‘kins and others at the Strand ‘Theatre. AD WRITING TEST This contest can be run without newspaper cooperation. Start by announcing the offer of 25 pairs of guest tickets to “Bedside” for the best ad copy written on the layout you reprint on the herald. Pick up one of the ads illustrated in the advertising section, omit the selling lines, and print up in the form of a herald to be distributed in advance of the opening of “Bedside.” Space should be left as indicated on cut, but the remainder of the mat including the art, title of the picture, stars’ names, your theatre imprint are intact to serve as an excellent plug for your presentation. Make announcements herald, on your screen and in your lobby that prizes will be awarded for the best lines submitted to fit the illustration and title. Have all entries submitted at least two days before the picture opens, so that the prize-winners may be announced for the opening of the picture. STENOGRAPHER TEASER NOTE Where it is easy to reach a lot of stenographers, this stunt will prove a timely attention-getter. Have your secretary write a message in shorthand plugging your show. Have a line cut made and offer guest tickets to the first 25 correct transcriptions of the shorthand, TRUCK FLASH FOR STREET BALLY A street ballyhoo that gets attention as it travels. This complete display is cut-out from the 24-sheet and mounted on a flat truck. It’s easy to make and costs very little. Page Four on the NOVEL “GUESS” CONTEST Kathryn Sergava makes her bow in “Bedside.” MHere’s a brand new contest idea to get you a prominent mention and give her a send-off that will reflect even in her coming films. Note: 1-col cut of Sergava is available in publicity section if preferred for use when answer and winners are announced. WHO IS THIS ACTRESS ? Guess the name of this actress and the picture in which she will appear and win two guest tickets to see her. Here are some hints. She was imported from a foreign country .. . she’s tall and blonde . .. has deep, slumbering eyes . . . speaks with an accent . . . likes to be alone most of the time ... had all Hollywood talking about her when she arrived. She'll be at the Strand in two weeks. Twenty pairs of tickets will be awarded to those who correctly guess who it is. Think it’s easy? Mat No. 18—10c THROWAWAY CLEVER This novel giveaway gets its inspiration from the old saw—“An apple a day keeps the doctor away.” The illustration shows a die-cut apple which opens into a spread giving your presentation a valuable plug. The spread contains a cut of Warren William, some snappy lines, and the picture's title and cast. Outer surface is in red, inside in a contrasting color. Entire back is blank for your imprint. Illustration is actual size when folded. Price including imprinting 1 M at $5.00 per M—3 M at $4.75 per M— 5 M at $4.50 per M—10 M at $4.25 per M. Order directly from Economy Novelty and Printing Company 239 West 39th Street New York City