Bedside (Warner Bros.) (1934)

Exploitation Ideas BEDSIDE FREAK FACS. . . ABOUT HIM FAVORITES LIMERICKS ihe SN f a Bocern These limericks can be pre: ee Vt / g La : B aionay A sented through newspaper tie-up if BES HT ees or throwaways. Offer guest tickets ; _SHOWM _ CORNER M DIRECTOR OF Ms AR. i sp i} % w to the ten persons who send in AN: e y Yi g beusoeect the most amusing last lines. i) , ONE OF THE , af > Mi uM FO T There’s no better guide to the value of a stunt ay (/ 8 Shae than past performance. In this column we reprint = oe as eda eo he we seat AD R\\\ Wil Ze PLAYWRIG) several exploitation ideas that have recently proved Knelt every night by her BEDZz peony in the field. as oe case you will find ee comical the ideas adaptable to this picture. And surprisingly espied a tee ca mnt Re ne i HAS INVENTED ANEW TYPE OF Bottle-Collars Variety reports this pracAfter ending a large New Year DOGKENNEL, in Baltimore tical idea worked out by spree Meet sa y . ISCARDED 30a" wy Ted Huston of the Balti. BEDSIDE resolver named Lee, ones OLE, Rene Ye THOUGH NOT ‘ és In a penitent mood u Ss Rin ZH RELATED TO more Hippodrome and used for ‘Havana Said “I’m off it for good” ARC LIGHTS. 2a yj biccike Oueitk Widows.” Local dairy was induced to place sane aa Cc se SS ia 4 f. a j see re 5 bottle hangers over the regular morning <— , milk supply. Company’s drivers were treated a a a oR. to see the picture for helping to follow MAGIC SQUARE see) "We | : through. f eae @ SCOTCH TERRIER BESPEAKS HER Reet HER The milk bottle “collars” get further into the homes than the usual door-knob hanger and are a swell way to tell the family about Newspapers like to use the Magic Square regularly because it provides an interesting feature your show. . and requires little space to run. ‘ WA’ J BY STAGGERING-AS THE pak reap eave aia Because of its contents it gives st DRUNKEN HUSBAND IN . ; i “STREET SCENE’ the picture a really worthwhile Bill Waldron’s For his showing of “The Co-Op Page World Changes,” Bill advertising plug. Your offer of Waldetna of Warnaiea movie tickets for the first twenty Hollywood in East Orange, N. J., secured persons submitting the correct “Bedside” is the current attraction at the Strand Theatre : : IT CLICKED! Since the first Freak Facts box was offered newssolutions addressed either to the papers in Warner merchandising plans, exhibitors have found it a wel the backing of the local Chamber of Comr s | : contest editor of the cooperating | come feature. Read it and see why enough publicity for you—and not merce for a full page of cooperative adverh too much to make it editorially objectionable. Be sure to get your date newspaper or to your theatre. line in the indicated space. tising and 15 dealer ee tie-ups. Same Cut No. 14-106 idea is a natural for “Bedside” accessories. —Any Holidays?— TWO -COLOR FLASH BURGEE Store-Theatre One of the most popular Radio Tie-up _ ether tie-ups everywhere is this one: On your local department store broadcast offer a number of ticket give-aways to women listeners who send in the most practical suggestion for a special sale. Store’s advantage is your valued offer and your break comes with the icture. Why not try it for a week? m P ‘ E y y Mak Nos 16-66 flashy and an inexpensive unit Banner is produced on fine quality duck in two brilliant colors. It is complete with eye lets and ready for hanging. It’s —Those Window Displays— for our Marquee or lobb di = ‘ sThe Magic Square on “Bedy q y A First National hit with Lobby Slides New York’s main stem side” conceals the following line:|| play. Size, 20x30 inches. at N. Y. Strand crowds have been giving A BEDSIDE HERO WHO SEER EY Pee nln the Strand lobby a big KNEW THE WAY TO Special Price peee Behe ne i. play since the installation there of a BaleoptiWOMEN’S HEARTS. 40 CENTS EACH can machine. A series of eight interesting This puzzle is worked by begin slides on the coming geal are projected ning with the circled square, then Available from manufacturer only over the exit in the inside lobby. Catchlines, moving up or down, right or left, lifted from the press book ads, and a star or but not diagonally, and ending at 140 F ee & SON action still are combined for each slide. Size square which contains the period. ulton Street—New York City, N. Y of the screen is . Idea is also oceca sionally built into the front and reduced to TRY THIS ON YOUR LOBBY! fit. —Send Us Your Ideas— Atlantic City’s The Stanley, Atlantic ; Sf Carpet Flasher City, makes clever use of € xX ’ a stereoptican machine sy this way. The machine is concealed in a dark : re ? WARREN WILLIAM -JEAN MUIR 7 | > corner overhead at the entrance to the main Bis OA ee ae “SERGAVA cel auditorium. For a week previous to their =P new opening a slide on the feature is proNEXT i) = ——————— jected onto the carpet. Ingenious manner ATTRACTION | qn: ee of concealment never fails to get the folks wondering where the display comes from, | & RA, a | WOMEN PRAYED FOR A BREAKDOWN -TO HAVE HIM AT THEIR BEDSIDE/ thus insuring added attention. This layout is adaptable for an advance over-head lobby banner which can be moved out to ees §8=— form part of your theatre front. The pictorial art is taken from the six-sheet and ample space is left for extra selling copy lifted from the ads. Page Five