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TEASERS TOPS FOR
1-ADVANCE AD CAMPAIGN:
Spot all four run-of-paper or individually for four consecutive days
in local daily in advance of regular display ads. Also place in pro
gram at least two weeks ahead.
2-THROWAWAYS:
Print quantity of each teaser for distribution in beauty shops,
schools, offices, restaurants and other femme gathering places. AI
so use as package and mail inserts.
3-LOBBY BLOW-UPS:
Enlarge from press book for display in lobby, all four on one set
piece or as individual frames placed in sequence around lobby.
4-WINDOW STREAMERS:
Print all four in series on one strip, adding a fifth spot for play
date credits. Plant these streamers on store windows.
Order Teaser Mat 202-B-30c from Campaign Plan
Editor. 3221 West 44th Street. New York 18. N. Y.
BALLY! ©
he loves from the bottom of his heart in
he deals from the bottom of the deck in
he holds the aces in the . deck in her deal is for keeps in
CO-OP AD SPREAD
Suggest to the local newspaper’s advertising manager the use of the title for a co-op ad spread in this manner. “The Best Buy In This World Is WAR BONDS — Then Buy These Outstanding Specials.’ Also suggest the slogan: “To End This War Between Two Werlds Buy WAR BONDS,” as a snipe for
all merchant ads.
SET THIS FIVE-COLUMN
QUIZ CONTEST
Women’s page carries a quiz contest based on the question; “Which Love would you choose, the love of adventure and 999
excitement or the deep, poignant love?
kinds of love and have a world of difference between them.
These are the two
Have the women send in their answers. Award War Bonds and
guest tickets for the most interesting answers, follow up with
news story.
PREVIEW STRIP EARLY!
Movie-of-the-Week
“BETWEEN TWO WORLDS”
John Garfield — Sydney Greenstreet Paul Henreid — Eleanor Parker A Warner Bros.’ Picture
Tom Prior (John Garfield) a derelict newspaperman who doesn’t value life, is in love with Maxine (Faye Emerson) and doesn’t realize it. Maxine offers her love in exchange for money and position.
Life to Tom is like a game of cards. He feels that if you pick the right card you are on your way to heaven, if not, then the breaks are against you. And thus with love, its a question of
picking the right card.
Henry (Paul Henreid) and Ann (Eleanor Parker) who love each
other above all find the breaks against them and they decide to gamble with destiny. Tom who is at the end of his rope plays his last trick, stacks the cards, challenges his opponent with the supreme sacrifice as the stakes. Henry who sees all this finds that it is foolish to gamble with fate. He realizes only then that he and Ann have
everything to live for.
Order Preview Mat JO3B-from Campaign Plan Editor. 321 West 44th Street, New York 1d. &. Y.
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