Big Business Girl (Warner Bros.) (1931)

he Great Jantzen Tie-U p COLOSSAL CO-OPERATIVE PLAN PRESENTS UNPARALLELED EXHIBITORS AID _—_—, Jantzen Dealer-Theatre Tie-Up Tried And Proved Perfect Showman Opportunity Tested, improved and now offered to exhibitors, the Jantzen Knitting Mills co-operative dealer-exhibitor plan is the most comprehensive and far-reaching project that has ever been offered. The Jantzen Knitting Mills have over ten thousand distributors in the United States. Every one of these dealers have received a complete campaign book outlining the many co-operative possibilities and illustrating all the available accessories—newspaper ads, mats, window trims, etc., and an order blank for the many additional exploitation aids mentioned. Most of the co-operative accessories are illustrated in this section and can be secured free of any charge by ordering through your local dealer. A national newspaper campaign by the Jantzen Knitting Mills will blanket the country, besides the huge national schedule of high-powered ads tying in Loretta Young, Dorothy Mackaill, Douglas Fairbanks, Jr. and David Manners, which will appear in most of the better magazines, viz: The Saturday Evening Post, Liberty, Vogue, Cosmopolitan and others. In this section you will find suggestions completely outlined on how to take advantage of this tremendous opportunity in your own town. This arrangement was made for YOUR benefit—make the most of it! Of course— LORETTA YOUNG Wears a J ANTZE N cA discriminating star is Loretta Young. She knows her apparel and how to wear it—as you'll recognize when you see her in First National’s smashing comedy hit of the season— (name of picture) at (name of theater). ©hat’s why she wears a Jantzen! Styles are smart, distinguished, individual. Colors are correct and distinctively new. Perfect £ .iing qualities give complete freedom for active swimming. You will find your Jantzen here — a complete range of the latest styles and colors, (NAME OF STORE) Ad No. JA 1—Cut or Mat Free This ad, featuring the dealer, is run on the regular pages in conjunction with your ad in the theatrical page. These Are The Stars In This Tie-Up! Loretta Young Dorothy Mackaill Douglas Fairbanks, Jr. David Manners The campaign outlined here, while mentioning only Loretta Young is ideally suited to each one of the stars in this arrangement. Star Of Next Strand Film Wins Title Of “Jantzen Girl” Honor Bestowed On Loretta Young After NationWide Contest _ Having already won the admiration of myriads of movie-goers, Loretta Young, star of the First National feature, “Big Business Girl,” coming to the Strand next Friday has just been officially awarded the title of “The Jantzen Girl.” The contest, in which ten thousand or more Jantzen dealers voted, had aroused the interest of a large public outside of the actual participants. Though the final outcome seemed dubious at first, the contest closed with the distinction going to Loretta Young by an overwhelming majority. Her closest competitor was Dorothy Mackaill, who is incidentally, another First National star. The Jantzen Knitting Mills, famed manufacturers of swimming and_beach..togs, agree uivucis ‘LU De named for the winner and runnerup. These models will be featured in a gigantic national advertising campaign involving thousands upon thousands of dollars. Space has been bought for newspaper, magazine and billboard advertising in which the stars will be illustrated wearing the suits named for them. It is interesting to note that both Loretta Young and Dorothy Mackaill are quite renowned in Holly ‘| wood circles for their ability in the water, Loretta being an _ expert swimmer and diver, and Dorothy an ardent devotee of that highly exciting sport, aqua-planing. “Jantzen Girl” Chosen After National Contest In a Coast-to-Coat contest conducted by the Jantzen Knitting Mills, nationally known manufacturer of Jantzen swimming and beach togs, for the selection of “The Jantzen Girl,’ the final count reveals as the winner the beautiful First National Pictures star, Loretta Young. Every feminine player on the screen was eligible for the title, but the dealers and employees of over ten thousand stores which distribute Jantzen products, voted this star as the one they wanted to win the distinction. So, “The Jantzen Girl” has been chosen! And—she’s coming to town! No not today—not tomorrow either for that matter— you'll just have to bide your time until next Friday when the Strand Theatre opens its doors on “Big .| Business Girl.” ‘1“The Jantzen Girl’—then will you [lsee too, what we understand to be ‘la very fine picture. t | tion role of a young college graduate 1|in search of a business career. While 1ithe plot, as we have just depicted it appears most serious, it is really, with comic roar-provoking dialogue. In support of Miss Young are among others, Ricardo Cortez Then will you see Loretta Young portrays fraught and we've heard, complications and Frank Albertson. So—‘The Jantzen Girl” has been And now, the charming figure and smiling beauty of Loretta Young will greet the public at every turn: from billboards, from magashop-windows—‘‘The Jantzen Girl” attired in chosen. zines, newspapers and In this producthe WHAT THE JANTZEN TIE-UP OFFERS NEWSPAPERS Co-operative theatre and dealer newspaper advertising using mats illustrated here. BILLBOARDS Special 24 sheets furnished free with theatre and dealer imprint. Arrange with dealer for dispensation of cost of stands. WINDOW DISPLAYS Co-operative dealer display using special Jantzen window trims and appropriate photoplay accessories (cut-outs and mounted stills). STREET BALLY Use open automobile or float with attractive girls in bathing suits. Dealer will co-operate. CONTESTS Bathing beauty, vacation photo and as outlined in this section. SLIDE Run Jantzen co-operative slide and dealer will distribute heralds in reciprocation. lucky number contests Specific situations lend themselves to stunts and ideas all the time. Take advantage of every such Opportunity—then tell us how you did it! REMEMBER You are tying in with a million dollar national advertising campaign. And the co-operative arrangement does not stop with this picture! Every suggestion in this section will apply equally as well to any picture in which the players with whom the tie-up is made, appear. Jantzen Knitting Mills are a pow erful sales ally—take advantage! Whatever else you do, be sure and sew LORETTA YOUNG IN THE FIRST NATIONAL PICTURE * NAME OF PICTURE « cA smashing comedy hit! First National scores again with one of the smartest, brightest shows of the year— featuring Loretta Young, sensational star. She’s as superb on the screen as she is in this Jantzen Sunaire. You'll find all the new 1931 styles at (name of store). AME OF TH EATER) (N Ad No. JA 2—Cut or Mat Free all her allure in a Jantzen Bathing Suit. we mean allure! And when we say allure— This ad, featuring your theatre, runs on the Theatrical page in conjunction with the dealer ad in the regular section. PAGE ONE