Big Business Girl (Warner Bros.) (1931)

Here Are Your FREE Jantzen Accessories Platinum-Finish Frames daire peat in f Pe Smart platinum-finish easel-backed art frames with especially posed photographs of the stars in this campaign, Loretta Young, Dorothy Mackaill, Douglas Fairbanks, Jr. and David Manners, is available to Great window and counter display—and great your dealer free. publicity for your showing. LORETTA YOUNG PREFERS A JANTZEN Once you wear a Jantzen you quickly understand the reason for Jantzen world-wide popularity. They are styled so smartly, they fit so perfectly. LorettA YoOuNG, sensational First National Star of (name of picture) now playing at (name of theatre) is a Jantzen devotee: She, like so many others, has found that a Jantzen combines the ultimate in style-correctess, comfort, freedom and perfect fitting qualities. You will find your Jantzen here—a complete range of the latest styles and colors. Ad No. JA3—Cut or Mat Free This ad featuring store runs in regular section in conjunction with your ad on theatre page. LUCKY NUMBER CONTEST Each purchaser of a Jantzen suit and every paid admission can be given a stub containing a number the duplicate of which you have. All these numbers are placed in a receptacle and a patron, blindfolded, selects a number in view of the audience. The member of the audience holding the corresponding stub is the winner. Prizes should be free tickets and credit memoranda with the Jantzen dealer. PAGE TWO | Statuette A strikingly beautiful statuette graphed on heavy card-board in beautiful colors. For window or display—free to Jantzen dealers. in miniature. Attractive Colored Slides —— oe es LORETIAYOuNG FIRST MATION AL STAR Prefers the Smartly Styled KAILL FIRST ATIONAL STAR Prares Wn Sen SPREE B | These slides featuring the stars indicated are _ available free with dealer’s name imprinted in large space at bottom. Run a slide for your dealer as part of your co-operative plan. SPEEDAIRE: as worn by DAVID MANNERS FIRST NATIONAL STAR Never in picture history has an opportunity for such extensive exploitation at so little cost been possible. See your Jantzen dealer immediately —map out your campaign and_ his together—then watch the amazing results! Here is a_ striking example of one method of co-operation: In exchange for the huge display below, the frame at the left was devised and exhibited in advance to and during the showing of “Showgirl In Hollywood,’ the picture upon which the Jantzen arrangement was tested. Jantzen’s Sixth Annual Window Display Contest is now in progress. The window above is typical of the results possible. The aid you can give your dealer with stills, poster cut-outs and ideas is invaluable. Do so—and reap the tremendous benefits. three feet high with easel-back—litho i § { over j nine floor Also window! | Bathing Beauty Contest Your local Jantzen distributor will be glad to get in on this contest with you. Contestants will appear on the stage of your theatre in bathing togs to compete for the selection of the local “Jantzen Girl” —or the title of the contest might tie-in with the title of your showing, for example; a “Most Beautiful Business Girl” contest for “Big Business Girl” inviting all the worki Qs i wu to compete. In either case, however, the izes should consist of Jantzen outfits and all advertising and publicity matter should be co-operative, making use of the free Jantzen mats and accessories. In conducting these contests all efforts should be extended toward enlisting the co-operation of your newspaper which, through its columns, will invite its readers to enter. The winners might be chosen in one of the following ways: By applause: popular approval of the audience will elect the winner. Committee of judges: some of your staff, or town officials, or selected patrons comprise the committee. Ballots: coupons are issued with each admission upon which patrons mark the number of their choice. Ballots are collected by your ushers and counted on the stage in view of the audience. The Jantzen dealer might also be authorized to issue a coupon with each purchase. Newspaper coupons: if the newspaper is involved in this contest, coupons should be printed for readers to clip and bring to the theatre. If the number of entrants warrant it, the contest should be conducted in an eliminative manner, each night a winner to appear for the final selection. Flashlights should be taken of the lineups and some individuals each day. This can be done in full view of the audience for added interest. These photos will make an excellent lobby display and is a sure thing for newspaper space whether or not the paper is tied-in with you. Minor prizes of cash, theatre tickets and credit memoranda to the Jantzen store should be awarded. The Jantzen outfits should be exhibited in your lobby and in the dealer’s window display and if you wish, you might announce the first prize as being donated through the dealer by the star of this picture. VACATION SNAPSHOT | Central Window Display | The most attractive and unusual window advertising offered the trade. Lithographed in eleven colors and illuminated from behind with flasher-light. Figures can be interchanged for male if desired. What a center for a snappy co-operative By All Means see LORETTA YOUNG in: the First National picture (Name of Picture) The show of the season! Featuring Loretta Young— First National’s sensational star. She’s good—and good to look at! Wears her c’athes as smartly as she wears this Jantzen Shouldaire—which, like her latest picture, is the hic of the season. You'}? find it at (name of store). Ad No. JA4—Cut or Mat Free This ad runs on theatre page in conjunc CONTEST Here is a novel idea that should create loads of interest. Contestants will submit the most interesting photo taken while on their vacation, the winner to receive a specified’ Jantzen prize. The subject of the photo may include beach scenes, scenes taken while motoring, on the water, or any novel amateur photography. Newspapers will be glad and anxious to co-operate on this one. tion with dealer ad in regular section All the accessories listed here are available absolutely without charge by ordering thru l) your dealer from Sales Promotion Department, Jantzen Knitting Mills, Portland, Oregon