Big Hearted Herbert (Warner Bros.) (1934)

Tell “Em Like This — Once you get this one started there’s no telling how long it will keep up. Anyhow it’s a good advance publicity build-up for the picture so plant it early. Show the prepared stories to your newspaper. It will help sell the idea and save a lot of time to explain it. ( Lead Story) Has Your Husband Aggravating Habits? Prize For Best List Should a woman be entitled to a divoree because her husband continually clicked his false teeth? Has a woman a right to separate maintenance because her “old man” spills tobacco ashes on his vest, or is a musical soup eater? The legal records of the country are replete with incidents that are funny to the reader but very serious to the woman who complains about them. Guy Kibbee, portraying a parsimonious husband in’ Warner Bros. comedy of domestic life “Big Hearted Herbert,” insists upon keeping a brass cuspidor and a erayon picture of his father in the parlor—two of the many habits that finally caused Aline MaeMahon, the wife in the story, to take drastic measures. Homes are often wrecked by such trivial things. One woman sought a divorce because her spouse “hemmed” at the beginning of every sentence and her nerves couldn’t stand it. Has YOUR husband any irritating habits? Or, if you haven’t a husband, what irritating habits would most annoy you if you had one? The serious things in life usually take care of themselves. Whaitivewns os ohr ee (readers) will be interested in, are the trivialities, the ridiculous situations that eomplicate lives. List the ten things about your husband that most annoy you and send the list to the Contest Pastor Of the pabieee ss. (newspaper) before «..............2..4-4 The five best lists, judged from the standpoint of humor, strangeness, and irritating qualities, will win for their authors two tickets each tO Mun Or ie oy. e ee Theatre where “Big Hearted Herbert” will open Ole eons (date). No names will be published, but the name and address of each contributor should be attached to the list. Winners will be notified, and the successful lists published. (Follow-up Story) List Your Wives’ Aggravating Habits And Win A Prize Some husbands YOU are, men Of 25... (city). Now you know what your wives really think about you, as revealedto: thea. i.ne cs. (newspaper) by the ladies who enumerated their spouses’ irritating habits in yesterday’s newspaper. You insist on saying “it’s good for the carpet” when you tread ashes on the parlor rug; You can’t restrain from leading “an ace in a bridge game; That eackle you call a laugh is driving the little woman erazy; You will say, “Well, I'll tell you the truth’ when you intend to lie; These are just a few of the irritating habits of husbands enumerated by their devoted and long suffering wives. Now it’s YOUR turn, men to tell all. Of course, in “Big Hearted Herbert’s” home, as in many others, Herbert was all wrong and his frau was always right. It may be different in your’s. Just sit down and write a list of the ten most aggravating things your wife does, or don’t do. Does your wife refuse to put the cap on the toothpaste tube? Does the little woman insist on going “antique” and making you sit on chairs that hurt your back? Do you always find the newspaper crumpled; and does she want to know what you've done when you bring her flowers? Don’t be afraid to send in your list. We'll keep your secret. The authors of the five best lists will each win two tickets to “Big Hearted Herbert” openIN PeNOXte ths at theese oe Theatre. Laugh Masks For Marquee Let the town know you’re playing a laugh show. Hang a flock of these laugh masks from your marquee and in your lobby. Masks are 10” x 13”, each with string attached. On cardboard stock in an assortment of colors. Price: 3c. each, minimum order is $1. Order ECONOMY NOVELTY COMPANY from: 239 WEST 39th STREET NEW YORK CITY Raincoats—PE168 PE518 Lingerie—PE401 Florists—BH77 Plan Editor. Family Tintypes One of the laughs of the picture concerns itself with an old time picture of Kibbee’s father. This can be basis of contest to find oldest photograph or tintype. Photos need not be of relatives or friends, purpose of contest being to merely find oldest or funniest photos. (Publicity Story) Funniest Old Time Photo Or Tintype Will Win A Prize WANTED—the funniest old time photograph or tintype in (city)! It may be a tintype of grandma and grandpa at the county fair, or it may be a picture of father as an ardent swain. It may be a group such as used to belong to the Volunteer Fire Company. It can even be a erayon enlargement of the kind that started the family battle in Warner Bros.’ comedy smash hit “Big Hearted Herbert” in which Aline MacMahon and Guy Kibbee will Open al =the 2: Sinn eee theatre OD. ee a Two tickets to the ................... theatre will be presented to the owners of the five pictures selected by the Contest Editor of 11 ce arek ae ee (newspaper) as the funniest. A brief description should accompany the picture, telling the approximate date it was taken, what it represents, and if a group, the names of those who composed it. Adl entries should be sent to the Contest Editor of this newspaper before ................+ Those old big crayon enlargements of progenitors have caused trouble in many families, just as one did in the home of “Big Hearted Herbert.” The massive frame and the atrocious art did not blend with the decorations selected by his wife and daughter. Herbert was sentimental only about that picture and a brass euspidor that his father had owned and insisted upon keeping ‘ both in the living room. What happened makes a situation as funny on the screen as it is serious in real life. DEALER TIE-UP STILLS We’re still flooded with requests for tie-up stills on recent pictures. That’s why we’re continuing the service—the most popular ever offered in a merchandising plan. All these are good bets for window, counter, or newspaper displays. Try *em! Dress shops—PE91; PE195; PE228; PE258; PE323; PE411; PE491; AM133 Bridal Gowns—PE213; PE214; PE381 Fur Coats—PE224; PE225; PE226; PE229; PE230; PE235; PE239; PE513; PE5S15; Hat Shops—PE245; PE352 Blouses—PE255; PE256 Riding Habits—PE292 Beauty Parlors—PE485; PE486; PE487 Pet Shops—AM57; AM59; AM118; BH Pub B Pipe Shops—GK Pub C Laundries—GK Pub Q Fishing Accessories—GK Pub AZ Plumbers—BH3; BH4 Stills are ten cents (10c) each. Entire set of 41—$3.30. Available from Merchandising Etiquette Ideas Here’s a chance for the town to go crazy with funny etiquette suggestions. Suggest the contest to your editor, and award passes for the ten funniest suggestions given. (Publicity Story) Freak Etiquette Ideas Will Win Theatre Tickets Suppose you entered a home and, when you handed your hat to the butler, he threw it on the floor; took your coat and tossed it out of the window; dropped soup down your back when you sat at the table, and someone pulled your chair out from under you when you sat down? All these things might give rise to some speculations as to whether your host was as polite as he should be. Yet, in the opinion of Aline MacMahon, they would be no worse than Guy Kibbee’s insistence that the living room of her house be decorated with a shiny brass cuspidor, a relic of his father’s saloon days, and a crayon picture of the old geezer. Of course, Guy’s peculiar ideas of etiquette were exhibited only on the screen in Warner Bros.’ comedy success “Big Hearted Herbert” which opens at the Secon ees TheatTe On= .i5sjeccs ce There are, however, many other freak ideas prevalent. What peculiar, freakish or funny ideas of impossible etiquette would YOU suggest? Send in a list, and if it’s one of ten best lists submitted to the Contest Editor of the ...... ..... (newspaper) before ................ 4. you'll be awarded two tickets to AG. gesgioc sea cietoaes tenes Theatre to see Aline MaeMahon and Guy Kibbee in their screamingly funny characterizations of family life. The ideas must be possible in practice, which is the only rule. See what you can suggest. You may win an evening of the best sereen fun of the season. Lobby Gags Ads give the tip-off for the foursome sketched below. Make the displays’ realistic, then watch ’em stop. For instance, place a small stuffed heart (like the kind used on Valentine’s Day) in a large glass ease. Sign on each display tops off the gag. Microscopic view of Herbert's heart magnified 5,000,000 times. ge Herbert's family heirloom—his prize possession. WARAING, Weak hearts stay away~ If you haven't got a sense _ of humor don't come If your funny bone Is out of order get it fixed before we let Horbert loose. herbert CAPTURED! ... the All-Ameri can grouch in the hit that kept Broadway howling for a solid year! Gag Throwaways Here’s a stunt that depends on local conditions. Idea is to make up important looking cards patterned after style of theatre passes which allows bearer ‘‘free’’ entrance to local parks, museums and other free places. Card should of course be signed ‘‘with the compliments of BIG HEARTED HERBERT.”’ Inquiring Reporter Try planting this problem question from the picture with local inquiring reporter. “SHOULD A SON BE FORCED TO ENTER HIS FATHER’S BUSINESS AGAINST HIS WILL?”’ Page Thirteen