Big Hearted Herbert (Warner Bros.) (1934)

For Women’s Page That perfect dinner! Something every woman claims to know best how to make; the basis for Women’s Page contest. Publicity story explains the workings. (Publicity Story) Plan Best Menu For Company Dinner and Win Valuable Prize What is the perfect company dinner? Not the kind of a dinner that has humming-birds’ tongues as an entree, or for which rare delicacies are provided. The ................ (newspaper) wants a company dinner menu which can be provided for not more than $1.00 a plate. For the best menu suggested, this newspaper will award two tick6ts to the ..............6... Theatre where Aline MacMahon and Guy Kibbee star in Warner Bros.’ great domestic comedy “Big Hearted Herbert.” This remarkable screen success, based on the highly successful stage play of the same name, has the action of one its big scenes take place at a company dinner. Aline MacMahon, portraying the mother of the family, had arranged what she hoped to be a perfect dinner in honor of her daughter’s engagement. Guy’s behavior not only spoiled the dinner, but so enraged his family that the very next day they gave him such a draught of his own medicine that he stopped being the household bully right then. So here’s a chance for good housekeepers to do other homemakers a good turn and win an evening of thrills and laughter as a reward. Simply plan the dinner, to keep within the price designated, and send the menu to the Contest Hdwtorsof: thet .i0:.3..25. 6 (newsPOUT STL OT Sis. telg oectge secs The name of the winner and her perfect dinner menu will be published here immediately after the contest closes on ...........00.. 3 after which no menus will be considered. Abbreviations In this day and age, people are all abbreviating. Now, suppose you give them the abbreviations and have them write out the expressions they refer to. If paper goes for it, award passes for the funniest definitions of the Guy Kibbee abbreviations. Thus, C.H.N. can mean ‘‘College of Hard Knocks’’; H.N. can be ‘‘Horse’s Neck’’ ete. Following are the abbreviations to be used in the contest: L:S., R.T., M.N.O; B:Y. RES Va Pe: Beat, Oe ae: om. Seer Go dt, 1.0-U. Tub Designing A bathtub designing contest should help you in setting up a laugh-campaign. Explain your tie-up with the fact that Herbert himself is in the bathtub business. You have stills to substantiate the fact — BH 38 and 4. You can gag up the contest any way you want. Tell ’em you want a tub for fat men, or for thin men, or for men who can’t serub their backs. Cleverest, most novel, most original ideas to be given prizes of cash or ducats. Page Fourteen WOMEN'S PAGE FEATURE : : Patricia Ellis shows her new off-the-face hairdress with a cluster of flat curls set low on the back of her neck. Miss Elils is one of the stars in Warner Bros.’ comedy hit “Big Hearted Herbert,” at the ................ Theatre all this week. Mat No. 31—30c NEW HAIR DRESS For newspaper ads, and window tie-ups with beauty shops, get stills P. E. 484, 486, 487—10c each; on order from Editor, Merchandising Plan. Nicknames Suggest this contest to your editor! Award passes for the eleverest answers, asked for in the publicity story below.. (Publicity Story) Best New Name For Tightwad Will Win Tickets To Theatre Sometimes he’s called a “tightwad.” Or it may be a “cheap skate,” a “nickel nurser,” a “penny pincher” or what not, but it all means the kind of a fellow who is always preaching economy, always begrudging every cent he has to spend on anyone except himself. There are, however, other names for the kind of a chap Guy Kibbee portrays in Warner Bros.” comedy _ success “Big Hearted Herbert” which opens Dibehh Ost < Gesctew Theatre on ........... Guy in the film, is a fellow who would not deny himself the necessities of life, simply to accumulate money, but who makes his family miserable preaching an economy of living he couldn’t, and wouldn’t adopt himself. Ewoetickets to thes. ss-a.5.< Theatre will be given to each of the three people who submit the three best two-word names that describe him. It may be a name in common usage, or the contestant may originate it himself. The purpose is to find one that in itself tells the whole story of the cheap skate. Simply send the name you think is best to the Contest Hditorof. the =... 5c... (newsPaper) Delores «ice cek Family Funsters Every family has a prize story on themselves. Stories that simply ‘“‘kill’’ their neighbors and friends. Why not get some of these into print. Offer prizes for funniest stories concerning local families. (Publicity Story) Prizes Offered For Best Anecdotes Of Humor In Families What is the prize bit of humor in YOUR family? Every family has one or more of them. It may be a story Father tells every time there is company, and expects everyone to laugh at every time. It may be a pet superstition; it may be a funny incident. Each family has something peculiar to itself and the ................ (newspaper) wants to know what it is. For each of the ten best family anecdotes sent to the Contest Editor of this newspaper before Sree yc BHO Ras iene OWSpaper) will award two tickets to ther aectnaicank st. Theatre where Aline MacMahon and Guy Kibbee will open in Warner Bros.’ great comedy hit “Big Hearted Herbert’? Olsee cts .2..0ttes Write YOUR family’s tradition, as briefly as possible, without any effort to be “literary.” Names of the winners and their contributions will be published in this newspaper as soon as possible after the contest ends. Party For Herberts It’s only a gag but what a gag! Invite fifty people named Herbert to a special party in their honor. Make it an event by serving cakes and coffee, inviting newspaper reporters and photographers and decorating theatre in true party style. (Publicity Story) Fifty Herberts To Be Honor Guests At Strand Theatre Fifty Herberts will be the honor guests of Manager .................. ate thet ssrA theatre on in connection with the local premiere of Warner Bros.’ smash hit, “Big Hearted Herbert,” with Aline MacMahon and Guy Kibbee in the stellar roles. Manager, thi. ns iat ’s guests, all of whose first names are identical with that of the hero of the film play, will have specially reserved seats and will be introduced to the audience following the screening, after which they will be entertained by the theatre management at a party to be eter 36 seas (name place). A number of special surprises await the visiting Herberts, in addition to the many surprises provided by the picture, which, according to Manager ................ depicts the family turmoil made by a self made man who thinks it smart to be ignorant, clever to be uncouth and provident to be stingy, but who is forced to swallow so big a draught of his own medicine that he becomes a credit to the tribe of Herberts. Recommended For Your Lobby... New Yorkers are kept posted on Strand’s coming attractions with this inter-changeable overhead display. Over-all piece stays intact, but layout in the seperate shadow boxes are changed for new pictures. Mintature cutout, attractive color effects and animation make ’em stop and look. Big Hearted Herbs Week before opening, start contest for Big Hearted Acts of local newspaper readers. Contestants to write short letter to Contest Editor describing charitable gesture on their part or relating incident that happened to one of their acquaintances. (Publicity Story) Big Hearted Acts Will Win Tickets To Strand Theatre What is the biggest “Big Hearted” act chronicled in .......... (city) this week? Every day someone is doing something kind, something fine, something helpful for someone else, and doing it without hope of reward or even gratitude. ik Se ra a (newspaper) wants its readers to contribute brief statements concerning the big hearted things they have seen performed or know to have been done. The five people who send in the most interesting items will each be presented two tickets to Chess sree es Theatre, to see that inimitable team of comedians, Aline MacMahon and Guy Kibbee in Warner Bros.’ latest comedy success, “Big Hearted Herbert,” which opens here ORs Fig sepeasioninen deaths ie tasce There is no limit to the classification of kindly deeds. It may be helping a blind man across the street, or saving a life in a disaster. It may be the loan of money or the giving of a kind word when most needed. It must have happened within the last seven days. Simply write the facts, in not more than 100 words, and send it to the Contes) Baitee. of “he: oor ace : (newspaper) before ............00.0008 Heart Problems Everyone reads the lovelorn column and an item planted there might get attention. If it’s published, make blow-ups of it and set in front of theatre with headline! ‘‘THIS IDENTICAL SITUATION TAKES PLACE IN ‘‘BIG HEARTED HERBERT’”’... SEE HOW PATRICIA ELLIS SOLVES THE SITUATION”’ Here’s a suggested plant : I am a girl of 19 in love with a young attorney. We planned to marry, but my father absolutely forbade 1t because he hates anyone connected with the legal profession. I don’t want to do anything to hurt my dad, yet I DO want to marry this lawyer. Can you help me? Puzzled. Heirlooms Many people possess heirlooms which, while treasured because of sentimental or antique value, are of no practical use. These range from initialed silver cuspidors to ancient coke bed warmers. Work lobby contest awarding prizes to those people entering oldest and most interesting relics.