Blazing Sixes (Warner Bros.) (1937)

“BLAZING SIXES” EXPLOITATION EXPLOITATION IDEAS| SELL TICKETS WITH DISPLAYS IN LOBBY Title and story of Blazing Sixes lends itself very readily to selling via lobby and out-front displays. A number of easy-to-build and at the same time inexpensive displays are grouped below. Animated Six Shooter For the lobby or out front: An extra large replica of a six shooter facing front with barrel so fixed that it revolves slowly, showing various scenes from film alternatedly. Might arrange to have smoke and spot of red light flash from muzzle of gun. Gov’t Gold Shipments Blazing Sixes concerns the exploits of a band of robbers who hold up stage coaches carrying Government gold shipments. Might get a number of pictures from local newspapers showing modern treasury workers transporting large gold shipment from New York to the new fortress out West. Story is of recent interest and should attract much attention if placed along side a group of scene stills from Blazing Sixes showing cowboys, including Dick Foran, conveying gold by stage coach. Display Famous G-Men Picture depicts Dick Foran as an heroic G-Man. Why not show a gallery of famous G-Men from Hoover down and their exploits. Of course you include Foran as a famous G-Man of the 1890’s who caught the gang that robbed the gold shipments from the Denver mint. Illustrate this with scenes from film. Stills Form Outline Lobby display could be made up of stills arranged inside a large outline of a six shooter. Pick up copy from ad section for captions. Display Six Shooters It shouldn’t be very difficult to ‘“‘round-up’”’ an interesting display of six shooters and guns of all varieties. Plant usher in cowboy outfit nearby. “ALPINE GRANDEUR” PLUG TITLE WITH RAY GUNS Wee , lee ean, i) ome U SS \ a Simple and effective way to plug the title would be to take advantage of the revived interest shown in shooting galleries throughout the country. Before your showing arrange to install in your lobby a miniature electric ray shooting gallery as illustrated above. Ushers dressed as cowboys might act as attendants and demonstrators. The targets represent the bad men in film. Guns are absolutely harmless and the only sound resulting is that of the bell when target is ‘“‘hit’’. Entire set up can be placed atop your marquee for all passersby to watch or in front lobby with patrons invited to try their skill. Prizes might be autographed portraits of Dick Foran as shown in accessory section of this book. HUNT FOR TREASURE Conduct a search for hidden gold with the co-operation of the local Boy Scout Troops. Stunt could be worked in park and devoted entirely to scouts. Youngsters, most proficient at tracking down the hidden treasure might be awarded a week at Scout Camp and as_ consolation awards give them an autographed portrait of Dick Foran. Give the youngsters a few hints as to the location of treasure by posting daily bulletins in your lobby. VITAPHONE HITS THE SPOT (Color-Tour Adventures) Switzerland, the land of the Alps, is colorfully captured by the all-seeing cameras of E. M. Newman. (10 minutes—No. 2310) “AINT WE GOT FUN” (Merrie Melodies, Tech.) That’s what your audience will be saying while howling at this sparkling cartoon. (7 minutes—No. 2209) “A MUSICAL OPERATION” (Broadway Brevities) Ken Murray and Oswald, popular team of stage, screen and radio fame in another rib-tickling comedy! (10 minutes—No. 2031) “JACK DENNY” (Melody Masters) Lilting tunes by the famous Jack Denny aggregation that will brighten any program. (10 minutes—No. 2515) “PORKY’S DUCK HUNT” (Looney Tunes) Another Porky Pig escapade with the beloved cartoon character on a rousing duck hunt. (7 minutes—No. 2809) “NICKEL LOWDOWN” (Big Time Vaudeville) A fast-moving series of headline vaudeville acts with Paul Robinson and the Horton Bros.; the Dunn Bros. and Dotty; LePaul, the magician; and Charles Kemper and his stooges. (10 minutes—No. 2609) GET STORE TIE-UPS Blazing Sixes hits the screen just as stores are featuring clothing for wear on dude ranches. You might suggest the title as a catchline for tie-up ads. Stills showing Foran outfitted in proper Western regalia, and card plugging your show should be easy to plant in department store windows. Store could run a “‘best dressed cowboy’ contest for the youngsters. LET AUDIENCE SING Community sings are still very popular with audiences. Feature a ‘‘sing’’ devoted entirely to cowboy songs. Someone with a good voice and dressed in cowboy regalia might lead the group chorusing. Throw words on screen and every one should have a lot of fun. And as ‘“‘My Little Buckaroo”’ from “Cherokee Strip” is the most popular hit tune ever sung by Dick Foran, you might include it in your selection of melodies. START FORAN CLUB Boost the title in as many ways as possible. One way of getting space in your local paper is to form a Dick Foran Sharpshooter’s Club. This should be a fairly simple matter. Most police departments have a shooting range. Contact them and award a trophy and an_ honorary membership to the best ‘‘shots.”’ Pictures and story of competition could be planted in lobby and news paper. Page Five