Blessed Event (Warner Bros.) (1932)

SPECIAL 40x60 DISPLAY Here it is! The scandalous comedy of a scandal columnist who rose FROM A KEYHOLE TO A NATIONAL INSTITUTION He has bedroom eyes— and a nose for news... WARNER BROS. set another new style in picture production by bringing you the sensational New York stage success LESSED VENT" with LEE TRACY . . . MARY BRIAN DICK POWELL Directed by ROY DEL RUTH Predicts babies like the weather bureau predicts the weather . . . The private life of the man who abolished privacy... The lowdown on Sells scandal by the square inch—and ; cleans up in the shock market... name bounced from Broadway ’round the world!...Take the Los AngelesTimes’ word for it—“‘it’s the best screen entertainment seen in many a day”... By all means watch for your theatre’s announcement of this great hit. The famous Longacre Theatre where New York 4 WARAER BROS. will bring you the new season's biggest thrills! Sees all — knows all— and tells everything! COLORTONE _ their appearance on the + } =the Gossip King Wise theatre. Have them tell interesting _ Throwaway *«Blessed Event’’ provides an opportunity to put over an effective throwaway that ought to be a wow of an eye-catcher. Have your printer get you up one the size of an ordinary book when folded. On the outside cover in bold display type print, ‘‘WHAT EVERY ONE SHOULD KNOW—.’’ Then on the inside devote one page to this kind of copy: ‘“*Keep your boudoir keyholes safe from the prying eye of gossip-mongers like LEE TRACY in ‘BLESSED EVENT’,’? ete., ete. On the third page reproduce scenes from the picture and give playdate and full details. Sell a merchant the idea of sharing half the cost of the throwaway by placing his own ad on the back page. School Tie-Up With the cooperation of your local high school, get out a 1-page miniature newspaper, the editorial contents of which are to be furnished by class presidents. The only cost to you is the printing. The newspaper, of course, is to include a plug for ‘*Blessed Event,’’? as well as your theatre. As a good-will builder with the high schools, there’s nothing to match it. Page Eighteen PRESENTATION Make your showing as colorful as the picture with this decorative opening slide. 4x5—Colored positive only....$2.00 —Set (positive and nega 3144x4—Colored positive only 1.50 —Set (positive and negaHVE) 2 ee eee 2.25 Order by Number N-326 NATIONAL STUDIOS, Ine. 226 W. 56th St., New York, N. Y. Be sure to specify and include remittance with order to avoid parcel post and C.0O.D. charges. Anniversary Stunt If your theatre’s anniversary falls during the showing of ‘‘ Blessed Event,’’ tie-in both events in a big celebration week. Gag it up along these lines: ‘‘We had our first ‘blessed event’ 5 years ago—Our greatest will be ‘Blessed Event,’ with Lee Tracy and Mary Brian, next week. Join in our ‘‘Blessed Event’’ celebration.’? The anniversary celebration gives you a chance for an additional cooperative merchants’ ad. ee ae AT YOUR LEFT:— Here’s a peach of a display for your front! Read by more than 10,555,468 movie fans in six October fan magazines, it is available enlarged to 40 x 60 inches. Use it a week in advance with a date line and all during your run. At your exchange for 50 cents each. i Free Displays Warner Bros. have effected a national tie-up with the Bee-Dee Manufacturing Co. whereby free window displays are made available to exhibitors. The tie-up has resulted in specially designed sports dresses for three Warner players, among whom is Ruth Hall, appearing in ‘“CBLESSED EVENT.”’’ The Bee-Dee company has national coverage and will be able to secure the free window displays no matter where you are. Notify the company when the picture will play your theatre, suggesting which store you would favor for the tie-up. The Bee-Dee Co. will secure a window display on the Ruth Hall Dress and the picture. A fashion sheet of great interest to women will also be furnished to the store for distribution, carrying helpful style hints, picture of the Ruth Hall Dress and a plug for the picture. If you are running a contest on the picture, they will assist you gladly. The Bee-Dee tie-up is mutually beneficial, giving you and the store effective selling display. Address your playdate information to: Joseph Liebner Bee-Dee Mfg. Co., Inc. 241 West 36th St. New York City Columnist Appearances Contact local columnists and secure e=OnT bits about newspaper life and things even columnists can’t tell their readers. Be sure the columnist brings out all the romance and glamor of his phase of newspaper work. Sidewalk Stencil Use a sidewalk stencil for this picture, but make a mixture which can be easily washed off. Use the following copy for the stencil: Prepare Yourself for a ‘‘ Blessed Event.’’ Use this copy on the stencil long in advance of the regular campaign. When the regular campaign opens wash off the first stencil and with the following copy: ‘‘The ‘Blessed Event’ of a Lifetime Will Be At The Strand Friday.’’ Biggest Family Offer promoted prizes for the biggest family in town, keying announcement copy in the papers to get across the idea that the Strand Theatre is offering the prizes for the family which is most ‘*Blessed Event Conscious.’’? Run photos of the families in the papers and make it necessary for the families to come down to the theatre the opening night of ‘‘ Blessed Event.’’ KEEP AN EXPLOITATION SCRAP BOOK Each Warner Bros. and First National Merchandising Plan contains a comprehensive exploitation section, made up of practical ideas. We suggest that you cut them out and paste them in a serapbook for future reference. You'll find them valu able time and time again. Have Selling Ideas At Your Finger-Tips!