Blessed Event (Warner Bros.) (1932)

SMASH MUSIC CAMPAIGN WORKING FOR YOU NOW! The publishers of the song hits in ‘‘Blessed Event’’ are ready to give you plenty of free publicity and tie-ups. M. Witmark & Sons are the publishers of the songs. Here is what they will do for you and have already done for you: Upon receipt of playdates, which the company receives automatically, exhibitors will receive a campaign letter explaining the items and methods to use for a supplementary music campaign. All radio stations have received orchestrations and professional copies of the song hits, along with a campaign letter explaining that the songs are from ‘‘Blessed Event.’’ Dates will have been set for the rendition of the song hits on the largest national hook-up programs. These programs will emanate from such centers as New York and Chicago and will be coast-tocoast in scope. Orchestrations and professional copies may be had in reasonable quantities from the publishers. These orchestrations should be distributed among local dance bands and vocalists who can make use of them in public places, thus reaching a large number of people with the songs and the announcement that they are from the picture. Illustrated title slides showing still from ‘‘Blessed Event’’ will be distributed to theatres who employ organists and write to Witmark’s for the slides. Musie stores affiliated with Warner Bros. will feature large window and counter displays of the songs in ‘‘Blessed Event.’’ They will also receive special plaques on the songs; as will hundreds of other music stores. Illustrated post cards bearing a script message on the songs, stars and picture of the title page of the songs and a few lines of words and music have been made available to exhibitors at $2.00 per thousand (see illustration this section). These are suitable for mailing lists, theatre and house-to-house distribution, carrying a message about the picture directly into the home. In addition to the postal cards available at cost, the music company will furnish title pages and streamers, especially created for exhibitors to facilitate tie-ups with music stores. The exhibitor has only to write to the publishers, telling when he will play the picture and which stores he can secure for the tie-up. The music company will then mail the necessary amount of title-pages and streamers to take eare of the cooperating stores. The branches of the music company, located in the key cities, have already been at work on the songs in the picture, establishing them on the radio, with dance orchestras and vocalists. The music campaign is gratis to you, except in the case of the postcards which are sold at cost, and is an excellent supplement to your own regular campaign on the picture. Utilize it to the fullest possible extent. @ e Radio Tie-Ups 1, Tie-up with your radio stations for advance announcements on ‘<Blessed Event.’’? Use the radio as a teaser medium for the first several davs in advance of any publicity, — sie SER IS advertising by @ ~~pared for a ‘Blossod Event’ on (date). Full details next Monday.’’ Have this announcement repeated several times a day for several days in order to work up interest and heighten curiosity. Make a full announcement on the appointed day, which should be the day that you crash the papers with the first ad and publicity on the picture. 2. Songs on air: There are four songs all together in ‘‘Blessed Event: ’? ‘SHOW CAN YOU SAY NO” ‘*MAKING HAY IN THE MOON LIGHT’? ‘““TOO MANY TEARS’’ ‘CWAITING FOR A CALL FROM YOU’? Contact your radio station to have vocalists and orchestras play these numbers as often as possible, particularly the first two, which are brand new and of hit calibre. M. Witmark & Sons, the publishers, are exploiting the first two only, but for radio purposes use all four. Have the songs played on a special ‘‘ Blessed Event’’ period sponsored by a prominent merchant who is having a ‘‘ Blessed Event’’ Sale—These Bargains Are Your ‘‘Blessed Event.’’ Announce that the songs are from the picture. 3. Columnist on air! Have the local columnists on the air for a broadcast on their work, unusual incidents, ete. Get them to broadcast a program of chatter about prominent local people and events of importance. Announce the broadcast in advance, teasing publie interest by stating that the columnist will broadcast about ‘‘you and you and you.’’ Stress the fact that he may broadeast about ‘‘you,’’ that he will have have a load of interesting items about local people and will _give the lowdown on many things. Make it a point for the columnist to tell listeners ‘‘What columnists have to know.’’ Song Hits There are several song hits in ‘*Blessed Event.’’ Get the assistance of the publishers in exploiting them and, thus, the picture. The important —SUSTOW CAN peas I i a — ‘MAKING HAY IN THE MOON EG BED, 2 The publishers are: M. WITMARK & SONS 1657 BROADWAY NEW YORK CITY. If you have any questions on the exploitation of songs in relation to the picture, communicate with S. A. SERWER at the publishers address. He will give you all information on the music campaign supplementing the regular campaign on ‘‘ Blessed Event.’? Other information is given in this section in detail. Sereen Slides M. Witmark & Sons, publishers of the song hits of ‘‘Blessed Event,’’ will send to any organist in the country whose theatre has _ booked ‘<Blessed Event’’ a free colored slide on the picture and the song hits. These slides, plus choruses of the songs themselves, can be used a week in advance of the playdate, as a supplement to the trailer and other usual advertising campaign. If your organist does not use slides, have him make announcement about the songs in a talk before his solo begins. If possible, have the songs sung as well as played. e Se eS LJ Fictionization The October issue of ‘‘Screen Romances’’ will feature a fictionization of ‘*Blessed Event.’’ Get a copy of this magazine and give it to your newspaper to use as an added publicity medium. In all cases, credit must be given to SCREEN ROMANCES. Use the courtesy line: By special permission of ‘‘Screen Romances.’’ 13 INCH STREAMER—FREE For lobby and store display. Available free from S. A. Serwer; M. Witmark & Sons, 1657 Broadway, New York, N. Y. M U S | C POST CARD Be. prepared for "Blessed Cvent "Wanner Bros, atest smash hit — with fee Tracy, Many Brian and Dick Fouell. You' wee fove. the way Dick sings the great song hits. Get a thrill and sce it at once! You fC nave about the picture its. comedy and music — the way J do. Sincerely, FRONT BACK These post cards are suitable for theatre, house-to-house and mail distribution. Priced at $2.00 per thousand. Available from S. A. Serwer, M. Witmark & Sons, 1657 Broadway, New York City. Space for manager’s signature as shown. Script message on address side of card and title page and music notes are as illustrated. TITLE PAGES Se érwer, M. pack & Sons, l6au.. oadway, New a usu pages are as illusrated on post card above. 7 GOOD BETS Because of the tremendous reader interest in newspaper column ists the following extracts from the dialogue in the picture, lends itself to several phases of worthwhile exploitation. 1—You can have it printed up as a throwaway or an enclosure for your mailing list, with the play date of the picture and a line stating that ‘‘Here are just a few of the snappy lines used by Lee Tracy in the role of a scandal columnist in ‘Blessed Event’.’”’ 2—You can use this for a 40x60 lobby blow-up. 3—You can plant this m your local newspaper as a publicity story, by writing a lead stating how closely the dialogue wm ‘‘ Blessed Event,’’ follows the style of America’s most celebrated colummsts. 4—If you are taking time on the radio, you can use it as part of your program. 5—If a local columnist is on the ar, get him to use tt. 6—You can plant aw m the newspapers under the heading, ‘ Movie Columnist Says :’ 7—You can use it for a type one sheet for store inane “DISHING THE DIRT” in “BLESSED EVENT” Mr. and Mrs. Archie (Polo Champ) Eddington are anticipating a Blessed Event ... The report that the Howard (Stocks and Bonds) Updykes anticipate a Blessed Event seems to be greatly exaggerated ... The Thomas H. (Lehigh Steels) Corrigans, who were so quietly married this summer, anticipate a Blessed Event ... in October!!!! Mrs. Sadye Moscowitz is preparing her seventh bassinet. Her husband, Joe says, ‘* What do you mean, unemployed? . . .Seen along Park Avenue, the former Mrs. Robert (Railroad King) Pinney, 64—with her new playboy husband, 26—parading with her blue ribbon poodle, who is anticipating a blessed event... Nita Neale is having it abrogated again in Paree . .. we have it on the best authority .. . What well known banker’s son has secretly ankled up the altar with one of the more glorified Ziegfeld damouselles . . . Battling Delaney, who recently kayoed Kid Callahan with one punch, has a left orbit that is a total eclipse—and he didn’t get it in the ring... but they say his wife swings a wicked right... . Mrs. Louise (Beauty-Contest) Carter, who threatened to up-and-Reno last week, has had her marital wounds bandaged in a new ermine coat.... Dorothy Lane, singer in the Midnight Revue, anticipates a blessed event—without benefit of clergy. . Sylvia Pearson’s new orchid supply is a big-time racketeer, only she doesn’t know it.... The Alvin (Gladys Price) Robertses who are to be married at City Hall this morning—anticipate a Blessed Event—as soon as possible. Page Nineteen