Blonde Crazy (Warner Bros.) (1931)

PUT SOME SNAP IN YOUF X. PLOITATION says: SPECIAL STORY BEAUTY CONTEST Keep your copy on “Blonde Crazy’ peppy and light. Hit hard on it from the comedy angle. Give Cagney everything you’ve got. He’s popular and he’s great. “Public Enemy” and “Smart Money’ have proven his ability and audience appeal. “Blonde Crazy” will crash him through to the biggest kind of stardom. Don’t play Cagney as a gangster, this time he’s a wise-cracking youngster with a yen for blondes, fast living, dangerous adventure and more blondes. Women will go for him in a big way... and the men will acclaim him as a boy after their own hearts. In the supporting cast Joan Blondell stands out like a million dollars. All those short but sweet roles have been leading up to this one. Fans have been asking to see her in a featured part and here’s where they get what they want. Cagney and Blondell are all set to become an outstanding box office team. Cash in on them now! And don’t forget that title . . . it’s the nerts for exploitation. To tie-up local interest in the| No doubt there have been! Lever Bros., manufacturers blondes preferred question get] plenty of beauty contests of Lux Toilet Soap, are featurthe co-operation of a professor|Staged in your town, but has ing many Hollywood Stars in of psychology at a near-by colthere ever been a contest extheir national advertising and lege and have him write a spe-|clusively for blondes? _Here’s window displays. Joan Bloncial story on the comparative | your chance to be first with that}dell is prominent among the emotional reactions of blondes,| angle. Announce that in con-|players whom they exploit. brunettes and red-heads. He’l]| junction with your showing of | Take advantage of this for your be glad to do it because of the| “Blonde Crazy”’ you will hold|<‘Blonde Crazy’? campaign. publicity. a beauty contest on the stage The company has a number of If possible you can even of the theatre to select the love-|live-wire field agents who have have him conduct some sort of liest blonde In town. Put on al done some remarkable work in test on girls watching a screen-| Cntest each night of your run| theatre tle-ups and exploitaing of “Blonde Crazy.’? The and on the last night hold the|tion. Get in touch with your stunt is sure-fire for newsp aper final selection with all the pre-| nearest representative right space-grabbing. Imagine the|Vi0US Winners competing. Pro: now. He will help you stage headline OF ait Savant 0. perly exploited, this stunt will stunts and secure’ displays elapse Biondas Sub-normal In| ™&a2 extra money at the box| which have been successfully Emotional Reactions.”? It’s office and extra publicity for}conducted in many towns enough to start a fond in-any the picture. Work it in eothroughout the country. The town. (Who can: tell? operation with a local news-/title of the picture will make paper and success is assured. | this tie-up an easy one to carry COLORTONE EFFECT You can even persuade local through. Copy such as follows merchants to donate the various might be used: prizes, in return for which you can use their names in all con: : test publicity and make a speBlondes Will Find That Lux . : . Toilet Soap Is The Best For cial lobby display of the gifts. Their Complexions. Joan Blondell in ‘‘BLONDE CRAZY’ at the Strand Theatre uses Lux Toilet Soap. PUBLICITY STUNT When the red-heads and the blondes get together there’s sure to be something doing. Get them together for your campaign on ‘‘Blonde Crazy’’ and you'll reap a publicity harvest. Announce that on the first night of the picture’s run at your theatre every red-headed fellow accompanied by a flaxen _haired miss will be admitted BLONDES MATINEE The Rialto Theatre on Broad-| . Here are the names and adway pulled a stunt that drew a dresses of the representatives million dollars worth of pubof Lux Toilet Dosp. licity and gave the impetus for Cambridge, Mass a fine word-of-mouth campaign.| 164 Broadw In connection with a picture titled ‘‘Red Hair’’ they announced. that the first hundred |” ulau OLer, It'S a if “age up for the picture, because Cagney is a carrot top and Miss Blondell is a blonde. You can even frame it so that it looks as though the stars themselves are making the offer of free admission. If you want to get a crowd in front of your house without making a special announcement, just have a red-headed fellow parade up and down carrying a sign to the effect that he wants to escort a blonde girl to the picture, because he, too, is ‘‘Blonde Crazy.’’? Pick out a boy with a sense of humor who will help along the fun by flirting with some of the girls who stop to watch him. You can even hire a young lady to play the part of an onlooker and have him pick her up boda ILL ily and carry her into the thea tre. eA ea ee Re Ue ee 222 North I Att. Mr. C25 | the theatre and a big crowd of onlookers who came to see the fun. Daily newspapers car: ried pictures as well as stories | Kansas Cit regio, of the stunt and every girl in| 210 aes ag eee town was talking about it for a Att. Ns ae . week afterwards. San Francisco, Cal.— You ean do the same with| 215 Market Street, = ‘“‘Blonde Crazy.’’ Announce Att. Mr. F. H. Woodill. that on the opening perform-| Atlanta, Ga.— ance of the picture’s run the} 313 Bona Allen Bldg., first hundred blondes to apply| — Att. Mr. H. A. Chamberlain. at the box office will receive Pittsburgh, Pa.— free admissions. Feature the| 79 Peoples Bank Bldg., stunt in your lobby for two or Att. Mr. J. V. Moriarty. three days before its execution Dernie ies — and tip off your local news pho622 Book Bldg., tographers to be on hand to film Mk Meo & Neer the crowd as well as the conC west testants. Carrying the idea still Denver, U010. i 1708 Sixteenth St., further, have each of the girls i Att. Mr. C. P. Fowler. write a ten-word endorsement eerie of ‘Blonde Crazy’’ in their|If there is any further i own handwriting for use in a|tion you might een t a : lobby frame. You'll find their|up write to Mr. Hallowe é ie statements will draw a great Lever Bros. Company, Ca deal of attention. bridge, Mass. 3.00 itive onl 1.50 positive only sg? Order by number direct from NATIONAL STUDIOS, INC. 226 WEST 56th STREET, NEW YORK, N. Y. Be sure to specify size and send remittance with order, to avoid parcel post and C.O.D. charges. LOBBY Ten specially posed photos, per CLEVER THROWAWAY DISPLAY fect for use in your newspaper Here’s the copy for a clever throwaway that you can have : printed locally: ads and lobby frames. Plaster those new _ special heads of Cagney all over the place. Get him winking, laugh DR. STRAND 1821 WEST 7TH STREET, BROOKVILLE, MASS. ing, loving and smiling. Put . r Of plenty of dames around him, Are you one of the thousands of Are You A a remember, he’s ‘‘ Blonde h I ki advanBLONDE DE ‘ Crazy.’’ Use copy in the frames smart showmen ta Ing Four out of five are and you’re not the fifth! You 7 along the lines of ‘‘Jimmy’s ‘ © a? got it alright but do you know what to do a here!”” ‘Mrs. Cagney’s redtage of this service? There’s only one cure—take it before it’s too late! It’s headed wonder!’’, ete. And i i i body’s a national cure for a national ailment—Every taking it—Everybody’s loving it—One treatment will ‘alleviate all suffering— TAKE IT NOW—SEE “BLONDE CRAZY” THE LAUGHING, LOVING, THRILL-LOADED RIOT with JAMES CAGNEY — JOAN BLONDELL AT THE STRAND there’s lots of good material in the press sheet ads you can adapt to this purpose. For a novel outdoor lobby display take a cut-out of Cagney’s head from the 24-sheet and put it in the center of a circle of girls’ heads which can be made 7 revolve around him by § E T O EF T E N —_ $ 1.00 means of a small motor. Give your entire display a jazzy, ultra-modern, peppy atmosphere. If not, ask to see a set at the exchange. give the slips away on it. she can make it © the messa’ Page Two