Blondie Johnson (Warner Bros.) (1933)

LUX TIE-UP A GREAT SALES AID Lever Bros., manufacturers of Lux Toilet Soap, are featuring Joan Blondell in their national advertising and window displays. Take advantage of this for your “Blondie Johnson” campaign. The company has a number of live-wire field agents who have done some remarkable work in theatre tie-ups and exploitation. Get in touch with your nearest representative right now. He will help you stage stunts and secure displays which have been successfully conducted in many towns throughout the country. The title of the picture will make this tie-up an easy one to carry through. Copy such as follows might be used: Novel Peep Show Blondes and Brunettes Alike Find That Lux Toilet Soap Is The Best For Their Complexions. This stunt, while a re-hash of the “peep” show idea, has a definite tieup value with the picture title that will register with everybody. Joan Blondell in “BLONDIE JOHNSON” at the Strand Theatre uses This plan requires the cooperation Lux Toilet Soap. P P of a live-wire beauty shop but the benefit to same is so apparent that you will experience no difficulty in making your tieup. Here are the names and addresses of the representatives of Lux Toilet Soap: CAMBRIDGE, MASS.— 164 Broadway, Att. Mr. J. W. Silley. NEW YORK CITY— 370 Seventh Avenue, Att. Mr. H. A. Lydlam. PHILADELPHIA, PA.— 2206 Chestnut Street, Att. Mr. F. B. Pigeon. CHICAGO, ILL.— 222 North Bank Drive, Att. Mr. E. W. Sargent. KANSAS CITY, MO.— 210 West 8th Street, Att. Mr. W. R. Kroh. Arrange for the use of a. vacant window in an advantageous location in the shopping center and cover the window with a solution of Bon Ami or a strip of paper or muslin placed against inside of window glass, which will completely hide what is behind. Make two small holes in this screenIng, at about the height of the eye level of the average person. A banner across top of window or lettering on glass should’ read: “LEARN THE SECRET OF BI.ON SAN FRANCISCO, CAL.— DIE JOHNSON’S HOLD OVER 215 Market Street, Att. Mr. F. H. Woodill. wen ATLANTA, GA.— 313 Bona Allen Building, Att. Mr. H. A. Chamberlain. PITTSBURGH, PA.— 708 Peoples Bank Building, Att. Mr. J. V. Moriarity. DETROIT, MICH.— 622 Book Building, Att. Mr. H. A. Matchner. DENVER, COLO.— 1708 Sixteenth.-Street; A r. C. P. Fowler. fhere is any further information you might need on this tie-up, write to Mr. Hallowell, care Lever Bros. << jidge, Mass. When the curious gaze through the peep holes here is what they shovld see. Against an attractive drape background, a large panel of stills with copy on the picture is centered between an alluring array of model head dressings, marcelled wigs and display of beauty shop _ requisites. This display is credited to the cooperating beauty shop with a card st*ating “The fascinating beauty of Jean Blondell, star of ‘Blondie Johnson.’ beauty shop).” SERRE TEN Se-Ling Hosiery Tie-up Warner Bros. has made a gigantic tie-up with the Walter Fred Hosiery Mills of Nashville, Tenn., whereby their ten thousand Se-Ling Hosiery dealers join in a co-operative exploitation arrangement with theatres showing First National and Warner Bros. pictures. Complete details of this tie-up are explained in a specially prepared broadside prepared by and available from Walter Fred Hosiery Mills, Nashville, Tenn. Special window cards, ad mats and other accessories are available from them. Every Se-Ling dealer has been advised about this tie-up and is fully conversant with the methods of execution and its possibilities. You'll find him more than willing to co-operate with you on window displays, stunts, contests, etc. Should you need any further information about this arrangement, write direct to Walter Fred Hosiery Mills, Inc., Nashville, Tenn. SUGGESTED LOBBY FRAMES can be yours by a visit to (name of Sea “e—perfect-fitting NATIONAL JANTZEN BATHING SUITS TIE-UP The co-operative arrangement between Warner Bros. and the Jantzen Knitting Mills is one of the most comprehensive theatre-dealer plans ever offered exhibitors. Jantzen dealers throughout the country have received a complete campaign book outlining every exploitation possibility. Here’s what the tie-up gives you: Newspaper: Free mats for co-operative advertising illustrated below. Order by number. Billboard: Free 24 sheets with theatre and dealer imprint. Arrange with dealer for dispensation of stand costs. Cut-outs: Free full-colored standees for lobby display and center of window tie-ups. Available at exchange. Window Display: Dealer has special co-operative window trims. Use cut-outs and mounted stills from “Blondie Johnson.” Street Ballyhoo: Use open automobile or float with attractive bathing girls and theatre banners. Dealer will co-operate. Contest: Stage bathing beauty contest with winner chosen by audience — applause, ballots, newspaper coupons (with photos in paper) or committee. If you will notify Jantzen of your playdate, they'll get in touch with your dealer immediately. See the dealer now and get together on a smashing co-operative campaign. All accessories with the exception of the standee are available direct from Jantzen. Write to: R. M. McCreight JANTZEN KNITTING MILLS Poriland, Oregon SURE To PON BENDS, FORMAL” “* NAME.“ SAYS JOAN BLONDELL OF PLE TURE As smartly styled : as a Paris gown: A sensation! One of the new Jantzen the greatest pictures of the year, featuring | PREFER THE NEW Formal! An invisible tie assures a ; SS ree es that sparkling star— Joan Blondell. How she wears her clothes —as smartly as she wears this Jantzen Formal. @ You'll find this suit, by the way, af %. (NAME OF 3 STORE) back. No wonder Joan Blondell— featured star in 3 _ Warner Bros.-First Notional picture, (name of picture), now playing at (name of theatre) prefers it. We're showing all the new Jantzens now —they’re worth seeing. NAME OF STORE NAME OF THEATRE No. J-1 No. J-2 Eariy Bird Biondes BURGEE Announce through tho vs teasible means at your command that free admission will be the reward to the first twenty-five blondes who appear at your box office on the opening performance of “Blondie Johnson.” In order that this stunt will click, canvass a number of blondes among your acquaintance and induce them to be on hand at the appointed time. Have them line up at the box office, with hats in hand, thus baring their blonde hair to full view. These plants should, of course, be supplemented in the lineup at box office by any blondes who respond to your public invitation. Have a news photographer on hand to shoot a picture and suggest the following head be used over a news story. In brilliant shades especially for suspension in your lobby or under your marquee. Size 20 x 30 inches, printed on heavy, durable canvas. WHO SAYS BLONDES ARE NOT EARLY BIRDS? Economically priced at 45c¢ each. Available direct from MORRIS LIBERMAN 729 Broadway, New York, N. Y. NOT AT EXCHANGE Page Fifteen Ask Blondie Johnson at the Strand—She Knows