Bordertown (Warner Bros.) (1935)

Merchant Tieups Stores all over town are featuring some article in their ads and windows. Get ’em to feature it as “The Article of the Month.”’ Next to the special, spot a still showing a group of the stars, with the copy: “The Picture of the Month! Paul Muni in BORDERTOWN, with Bette Davis.’’ No reason why you can’t get this idea set all over town. Add to Title Just a reminder! If you go for the “Picture of the Month” stunt in any form or fashion, don’t forget to use the title thusly: “‘Bordertown—The Picture of the Month,” in all publicity stories, window displays, ads, and tie-ups. Make it part of the billing now, so you don’t forget—and so that the patrons don’t either. _ THE PICTUR Song of the Month See if the radio grill and hotel orchestras will feature a “Song of the Month.”” Your mention comes in tidily with the comment that it’s “dedicated to BORDERTOWN— The Picture of the Month.” Don’t lose your contacts with those band-pilots. There are more Warner musicals coming — and the boys can help you on ‘Adeline” and “Sweet Music.” _THE PICTURE OF THE MONTH _ Radio Flashes Buy or promote a spot announcement to be slipped in on one of loeal radio stations’ sustaining periods. Announcement should be in the form of a news flash, like: “Flash! Bordertown has just been selected as the Picture of the Month. It’s coming to the Strand Theatre shortly, with Payl Muni and Bette Davis. THE FIRST STEP! Invite group of prominents to screening of few films being released during month you play this Muni picture. Explain that you’d like them to serve as “The Picture of the Month” Committee. Also tell ’em that in this film you’ve got what you know is the best of the current crop, one worthy of the titleh— Picture of the Month. Then on to the screening. Story below should be released to papers as soon as you’re set. is a powerful drama of the rise 66 . " ” Bor dertown Is and fall of a foreign youth who tried, unsuccessfully, to adapt him Selected as the : self to American customs and Picture of Month ideals. From a reformatory boy, he became a laborer, and then, @ THE PICTURE OF THE MONTH @ | THE PICTURE OF “Bordertown,” the Warner Bros. through almost superhuman efforts, production starring Paul Muni, a lawyer. and featuring Bette Davis and Muni’s characterization of the Book or Month Margaret Lindsay in the leading foreign boy is said to be his greatfeminine roles, has been named the est since he created the “Fugitive “Picture of the Month” by the from the Chain Gang,” and Bette Your film is adapted from a local “Picture of the Month ComDavis has a role even stronger than book of the same name. See if her part in “Of Human Bondage.” Miss Lindsay does remarkable work, too, as does Eugene Pallette, as Muni’s partner. mittee” according to .... . ....... “ai you can tie up with local book , chairman. store to feature it as ““The Bookof-the-Month.”’ Persuade ’em to The “Picture of the Month Committee” was formed in the ....... . . Page Twelve (name of city) recently with the purpose of honoring particularly meritorious screen entertainments. The movement has become nationwide, and similar committees are functioning in most of the larger communities in the United States. “Bordertown,” which has the distinction of being the first picture so honored by the local group, The “Picture of the Month Committee” has made its award not only because of the remarkable work of the leading actors, but because of the strength of the story, coupled with its fidelity to detail, and the unusual skill of its direction. The committee is composed of (name members) run ads and window displays, tying your show in all around. “‘Pic ture of the Month”’ as a tie-in line explains use of the book line for a volume not officially chosen as the one-of-the-month. THE PICTURE OF THE MONTH THE PICTURE OF THE MONTH