Boulder Dam (Warner Bros.) (1936)

BURSTING WITH EXCITEMENT TS Ser ae From fade-in to the final hair-raiser, this film offers more action and thrills than anything you've played in a long time. Its daring theme, the behind-the-scenes drama of the building of Boulder Dam, is loaded with dramatic T. N. T. which in the hands of a strong cast results in plenty of fireworks. This Campaign Plan offers a variety of angles to capitalize on this salient feature. ion oe i i es L STORE WINDOW POSTER PICTORIAL NEWS FLASH The Boulder Dam referred to is the great motion picture “Boulder Dam” that Warner Bros. have made with the’ government project itself as the background. It comes to the sereen telling the whole thrilling, exciting story of the building of the greatest irrigation dam in the world—It tells the romance, the pathos, the humor, the tragedy—it depicts the blood, the lives and the despair—that made possible the building of an artificial lake 118 miles long in mountain passes and reclaimed hundreds of thousands of arid acres. We urge you to see “Boulder Dam” with Ross ' Alexander, Patricia Ellis and Lyle Talbot heading an impressive cast of film favorites. [THEATRE IMPRINT] As you can see, poster shown above gives every impression of being a real news. flash. Caption under cut gives away the teaser angle and tells lookers about your show. Poster is attractively printed on heavy stock, measuring about 10” x 15”, just the thing for store windows or for tacking on fences and poles. Prices, including theatre imprint: 100—-$2; 200 — $3; 500—$6; 1M—$9.50. Order directly from ECONOMY NOVELTY CO. 225 West 39th Street, New York City A Warner Bros. Picture @ Country of origin U. S. A. Copyright 1936 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers. Oa PLAYIN’ WITH DYNAMITE Patrons may like a few dynamite teasers in your lobby. Box of ‘‘dynamite’’ has caption reading: “The dynamite in this box would demolish half this city, yet thousands of them were needed during the construction of Boulder Dam.” Another slant would be to put up dynamite hut painted red and plastered with warning signs. Folks look in window and see still display and copy. | DUCATS ON CRANE GAME If you don’t mind handing out a few tickets, here’s a lobby stunt for you: Promote one of those cranes that grapple for prizes when nickel is inserted. Set it up in lobby with miniature standees of the stars as prizes. Every time patron hauls out standee he wins pair of ducats. Of course you label it the “Boulder Dam Crane,” telling folks to take a chance. And you’ll eliminate the nickel contraption so as to give ‘em all a free chance. TRIP TO DAM AS PRIZE If there are any contests going on ‘round town, see if you can promote bus ride to Boulder Dam as one of the prizes. Even — if you have nothing to do with contest, tie-up between bus company and contest committee on this angle should give your show a bit of publicity. And prize will be perfect for any contest you’ re running on this show. TEASIN' WITH GIVEAWAY For a teaser, little card can be handed to strollers. It reads: “See Boulder Dam. It took millions of dollars and many years to complete this great engineering feat. Now you can see it on the screen of the Strand Theatre.” GAUcé. 6 Beauty. B BEAU SHOP CO-OP AD PATRICIA ELLIS GUARDS HER SKIN . So Should You! The lovely star appearing in Warner Bros. “Boulder Dam,’’ now at the Strand Theatre, realizes that perfect beauty needs a_ perfect skin. Facials at our Bar will clear your skin and bring out its natural color. A trial will convince you. a J2) rir oh AVENUE | Although co-op ad above is written for skin aid ad, still can be used equally well for nails, hair, jewelry or florist ad. Why not talk it over with store manager and see if you can’t interest him in the idea. Still is No. P.E. 878—10c. Order from Campaign Plan Editor, 321 West 44th Street, New York City. | at