Boulder Dam (Warner Bros.) (1936)

Lxploitati R D A M BIG THREE-WAY KNITTING CONTEST OFFERS WINNERS VALUABLE PRIZES Warner Bros., Motion Picture and Movie Classic magazines, and Bernhard Ullman & Co. are sweeping the country with their knitting contest. With two trips to Hollywood as the top prizes, theatres and stores are hurrying to give their patrons a chance to win —and to cash in on the valuable publicity being given the con test. Here’s what’s being done: STILLS AS LOBBY TEASER Maybe you can tease ’em in the lobby with a screen containing small peep-hole. Sign says “See what went on behind the scenes during the construction of Boulder Dam.” Through peep-hole patrons can see stills and copy from picture as well as shots which newspaper oughta be able to loan you of actual dam construction. TIE-UP FOR TOY STORE Store can tie up with its toy department. Steam shovels, cranes, trucks, etc. are pointed out as replicas of those used in construction of Boulder Dam. Possibly store will also allow you to set up still display for the kids. THE MAGAZINES Are devoting full page announcements in the March, April and May issues and giving out thousands of newsstand streamers. They’re also offering Knitting Books to department stores and sending ‘em posters for window use, as well as supplying them with combination folders and entry blanks. BERNHARD ULLMAN & CoO. Has released a pressbook with proofs and ad mats for department store use and is releasing publicity stories and stills through its own channels. In addition, it is sponsoring style shows and other promotional stunts, as well as giving stores material for window and counter displays. AND, it’s sending out 60 stylists and 60 salesmen just to promote the contest in department stores. For further information, contact: MISS CLAIRE WOLLF BERNHARD ULLMAN & CO. 107 Grand Street, New York City DAM WORKER GIVES TALK Visitor or worker on Boulder Dam oughta be able to give interesting talk on experiences there. So if anyone in town has been there, we’d advise your contacting him. ‘If he doesn’t want to talk, invite him to opening—then interview him in hopes of publicity breaks. Same angle can be worked by inviting well-known engineer to give the talk and interview. FILM'S THRILLS ON MAP To ‘rouse interest in lobby, why not a map of Boulder Dam? Numbered pins indicate where thrilling incidents of picture take place. Corresponding numbers underneath map explain what’s happened. CARDBOARD DAM For lobby piece, artist can make up miniature dam out of cardboard. Credits, of course, appear on wall of dam, and if it’s large enough you can paste up a few stills, too. CONTACT THE ENGINEERS Engineering school would probably be interested in the many shots showing actual work on Boulder Dam. No harm in sending 'em a letter telling about film, is there? CONTEST FOR STUDENTS Film has enough excitement to please the youngsters, so you'll want to let ’em know about your show. In addition to regular school stunts, you may be interested in giving out a few Oakleys as prizes for first ten correct answers to questionnaire be low: |. What canal is between Mediterranean and Gee eek i pa ie eee a 2. When did U. S. begin work on Panama a recs sae heh Oretbaite eye 1904 3. In what year was it completed? 1914 4. Who was chief engineer? Goethals 5. What is the statute miles length of Pan Bid sea oa ORT eS te 50 6. Steam locomotive first run in U. S. in what Ofer SE Ne a ce eC eae re Oe Cb 1830 7. Earliest underground railway for passeners owiniad CATYS on fo Oye hte ty London 8. First U. S. turnpike between what two Pennsylvania towns? Philadelphia and Lancaster 9. What and where is world’s highest build1a ee ee Empire State, N. Y. 10. What U. S. city has most miles of subways? New York City 11. What is the span of Washington Memorial Bridge, New -¥ anke yore nna”. 3500 feet 12. When was Wilson Dam at Muscle Shoals, Alabama;-eompleted? 4 es 1916 13. When was Coolidge Dam, Gila River, AriZO, Seeae wee kt: SEN, ee 1928 14. In what two states is Boulder Dam? Arizona and Nevada 15. What type of dam is it (earth, timber or concrete. Sravity) eo Concrete Gravity 16. What producers made the picture ‘Boulder 2a Eat anes, Seen eR Ves oe Warner Bros. 17. What female star is featured? Patricia Ellis 18. What two male stars? Ross Alexandar, Lyle Talbot 19. At what local theatre will it be shown?. LERANDER BOGE PATRICIA ELL} ULE TALNOR Bo 40 x 60 DISPLAY POSTER A brilliant advertising piece made by special oil paint process. Brilliantly colored, £2 BOSS PATRICIA byte 1 ALEXANDER” ELLIS ° TALBOT | 24 x 60 OIL PAINT BANNER this banner is_ illustrated | in the frame which is loaned free with this service. Under this new arrangement, you can now fill your complete requirements in lobby and front display. You rent the beautiful displays — and the frames are loaned free. Displays are shipped to you early enough to make advance selling possible. For complete information, mail the coupon below. AMERICAN DISPLAY CO., INC. 525 West 43rd Street er a ac, ok oe AMERICAN DISPLAY CO., Inc. 525 West 43rd Street New York City, N. Y. Gentlemen: Y any way. Name CO OR... Sitges State Please send me complete information regarding your RENTAL | PLAN and how I can secure DISPLAY FRAMES for use in my theatre FREE as advertised in the CAMPAIGN PLAN on “BOULDER DAM.” This request does not obligate me in | ON! New York City 40x60 SHADOW BOX this and Brilliantly illuminated, atractive piece tells sells your story. Page Three