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e oe ®@ y e [HE
| Actual Size of Buttons
are % of an inch
The Laugh Hit of the Year
Now On The B= CAGNEY
Screen ee C i n L° BRIEN
To “BOY MEETS GIRL” AT
[THEATRE IMPRINT|
Detach from card and WEAR THIS BUTTON in plain sight WATCH FOR A BOY OR GIRL Wearing Same Number
Boy or Girl Must Bring The Two Buttons -of
SAME NUMBER to Theatre Manager to Receive Two Tickets Free for the Funniest Show of the Year
db)
Gurl
NUMBERED BUTTON GAME
It's as simple as playing “You're It.” And twice as much fun. The idea is to pair up the femmes with the boys by corresponding numbers appearing on buttons. Distribute buttons at famous meeting places.
What Happens Jhon:
As soon as the boys and girls locate each other, they come in pairs to your theatre for their prize. It may be a pair of tickets to see the picture, or a monetary prize.
Publicty Possbilitics :
Arrange tie-up with local paper to carry pictures of the winning couples under the caption “Boy Meets Girl.” Offer of winning passes is further tie-in for mention of picture, play-dates, stars, etc. Also arrange the same tie-up with local radio station. Period is devoted to candid informal interviews of winners:—what they think of each other, are they disappointed in each other's looks, manners, general appearance, or, are they pleased.
By “pre-arrangement” you may be able to plant a couple who have “fallen” for each other as a result of meeting in this way. Couple applies for marriage license—which is good for picture breaks and human interest story. Of course, it is best to let ye editor in on this stunt, to get best possible breaks. Radio station can feature the couple on a spot interview program.
WHERE TO BUY BUTTONS: — Buttons come in lots of 1,000. Each lot is divided in two sets — 500 pink “girl” buttons and 500 blue “boy” buttons. All buttons are numbered but only 25 pair in the entire lot of 1000 have corresponding numbers. Printed cards with your theatre name and play dates are supplied with each order. All you have to do is affix a button on a card and distribute in appropriate places.
Price per 1000 including cards and theatre imprint $9.45 f.0.b. Rochester, N.Y. Order from: Bastian Bros., 1600 Clinton Ave. N., Rochester, N.Y.
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