Boy Meets Girl (Warner Bros.) (1938)
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“BOY MEETS GIRL” PARTY: Boys will relish this opportunity to meet new girl friends, and vice versa. Arrange a “Boy Meets Girl Party” in cooperation with local dance hall. Announce via heralds and posters on school bulletin boards. Feature of the evening is a ‘Boy Meets Girl Dance’ — Idea is that when music stops, couples immediately break and boys and girls rush for new partners. Stunt continues until everyone is acquainted. Couples then line up and parade around dance floor singing college songs, etc.
NOTIFY POTENTIAL GROOMS: Watch papers for announcements of engagements and weddings. Send following message to grooms or grooms-to-be: “We just heard that you met YOUR girl. Start your life together with a good hearty laugh — Take her to see ‘Boy Meets Girl’ — at the Strand Friday.”
“BOY MEETS GIRL’
GENERAL EXPLOITATION
‘BOY MEETS GIRL’ ON STREET: One of the most amusing scenes in the picture occurs when Bruce Lester throws his arms around Marie Wilson while she is broadcasting and yells that he is the father of her child. This can be adapted for a real attention-getting street stunt. Man approaches young girl, throws his arms about her and screams: “Darling, I've found you at last.” He repeats this until crowd gathers. He then unfurls banner announcing picture's title and playdates. Stunt is repeated on various street corners.
“BOY MEETS GIRL” COLUMN: Inquiring photographer column in the N.Y. Daily News recently conducted a query, asking readers: “How He Proposed.” Idea can be adapted to this picture, using as column's heading: “How Boy Meets Girl.” Most amusing anecdotes received are awarded guest tickets to “Boy Meets Girl.”
Wherein a persistent young man (Jimmy Cagney) meets a non-resistant young girl (Marie Wilson) and discovers that the heart is quicker than the eye.
AGAZINES: Full page
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Because he’s just a Boy at
While strolling through the
Now will the girl begin to
No longer can they stand the And that’s the tale of “‘Boy
Meets Girl,”’
A tale that makes the whole world whirl,
If you want to win your miss,
Go and do it with a kiss,
For that’s the tale of “Boy Meets Girl.”
strain, Down with things that help the brain, For when they meet Dan Cupid, They'd just as leave be stupid, No longer can they stand the strain.
heart, He doesn’t know where to start, Not receiving any cues, He just calmly reads the news, Because he’s just a Boy at heart.
park one day, In the merry month of May, Jim was taken by surprise By a pair of lovely ‘eyes,’ While strolling through the park one day.
care,
And become his lady fair?
When a gentleman so nice,
Really starts to ‘break the ice,”
Now will the girl begin to care?
The above photo strip should be easy to plant in your local paper, either as a feature or contest. If you use contest angle, omit last line of each caption and invite readers to complete the rhyme. Order mat 502-B — 75c from Campaign Plan Editor.
BALLYING WITH BENCHES: You ought to be able to borrow a couple of park benches which can be spotted around town with this copy painted on them: “No parking here — this is where ‘Boy Meets Girl’.” Billing and playdates appear underneath. Or if you prefer using this angle as a lobby stunt, place a few love seats around lobby with card carrying above copy on each one.
FOR CANDID CAMERA FANS: Contest for amateur photography enthusiasts is worked in cooperation with local newspaper. Picture-snatchers submit photos giving the best pictorial interpretation of the title —“Boy Meets Girl.” Comic twists are limitless, and stunt should be welcomed as a novel feature. Camera dealers sponsor contest and contribute prizes. Cooperating paper's photo editor acts as judge.
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FIND MARIE’S DOUBLE: Still No. MW 311, showing Marie Wilson dressed as a waitress, can be used as basis of a newspaper contest to find the waitress in town who looks most like Marie Wilson. Photo appears in paper daily for duration of contest. Contestants are invited to submit their photos to paper. Winner receives prizes promoted from local merchant.
SEARCH FOR RADIO TEAM: Radio stations are always on the lookout for new talent, which gives you an opportunity to tie in your showing with a radio contest. Station conducts search for most talented new boy and girl personalities. Idea is that boy and girl chosen meet through this contest and start a new radio team. Winners are given sustaining program on the air.