Brides Are Like That (Warner Bros.) (1936)

"Brides Gre tite Jha” EXPLOITATION Seulptor’s Compliment Suggests SEARCH FOR MOST BEAUTIFUL HANDS S. Cartaino Scarpitta, world-famous sculptor, selected Anita Louise’s hands as the most beautiful in Hollywood, and he’s using them as models for a study in marble to be called ‘‘Aspiration.”’ We’re telling you all this because we thought you’d like to have a search for the most beautiful hands in your community—telling folks, of course, about Anita Louise. Beauty experts, artists and beauty school heads could tie up on the stunt—acting as judges, writing their ideas on beautiful hands, etc. Publicity story gives you additional angles on the contest. Illustration of Miss Louise and Sculptor Scarpitta is available in mat form. Order Mat No. 211—20c. (Publicity Story) Prettiest Hands In City To Win Theatre Tickets Who has the most beautiful hands in Altoona? Many girls have pretty faces —there are hundreds of young women registered as models for face, figure or hair. Your favorite film star would be acceptable to any artist in seareh of a model. But when it comes to having a perfect pair of hands that’s something entirely different. This developed when the world famous sculptor, S. Cartaino Searpitta, sought through Hollywood for a perfect pair of hands for a study in marble to be called “Aspiration.” Finally, from all the hands in the city of the most beautiful girls in the world, Seulptor Searpitta chose those of Anita Louise, charming young First National film star, who has the leading feminine role in “Brides Are Like That,” which opens at the Hollywood’s Loveliest Hands Famous sculptor, S. Cartaino Scarpitta picks the hands of Anita Louise, star of “Brides Are Like That,” as the most beautiful in Hollywood. Her picture is now at the Strand Theatre. Seat Be ee HERE “OMe L ese ae eae News of the honor paid _ to Miss Louise has centered the attention of the artistic world on Hanas andeathiee ane tat re hy (newspaper) wants to find the most beautiful hands in this loeality. beautiful hands will each receive tiwostickets: to thes. c+... : Theatre to see “Brides Are Like That” and judge for themselves how their hands compare with those of Anita Louise. And who ean tell what will picture of your own hands—send in a photo of anyone whose hands most appeal to you. But the prizes go to the hands, not to the sender of the photograph. Pictures should be sent to the Beautiful Hands Contest Editor HERES HOW GOLF TIES IN Ross Alexander in this film is the golf champ of his club — and brings home many a winning cup. Tell the heads of local golf clubs about it — and offer couple of ducats to winners of weekly tournaments. Additional interest can be built up by calling it ‘Ross Alexander Tournament.’ GALS TRY BRIDAL GOWN If store will supply you with swanky bridal gown, try this in lobby: Set it up in front of mirror in such a way that gal can stand behind gown and see in mirror what she’d look like were she wearing it. Unmarried lassies will try it, ‘cause they'd all like to see how they’ll look when they ankle it to the altar. SUGGEST THEATRE PARTY Find out from society editor all about parties being given round town for ‘‘to be married’? couples. Then suggest to hostesses that they lug guests to theatre to see film. Idea might appeal to noveltyseeking party giver. ‘JUST MARRIED’ BALLY To pretentious town car carrying chauffeur and ‘“‘newlywed couple’’ attach placard calling attention to this show. Occupants can heave heralds when car stops at street crossings, if you so desire. LETTERS ON HONEYMOON We never met a young married couple that didn’t (at some time or other) go into ecstasies about their honeymoon. Wh e330: orate Nocy (newspaper) invites any woman whose hands are out of the ordinary to send in a photograph of them. The ten readers submitting the most winning hands Romance _ has BEAUTY SHOP CO-OP AD “BRIDES ARE LIKE THAT” “Delightfully alluring,’’ you will say of Anita Louise when you see her as the young wife in “Brides Are Like That,’ now at the Strand Theatre. And ‘‘Delightfully alluring’ they will say of you after you try our latest coiffure. Jean's Beauty Salon == Think this ad will appeal to beauty shop manager? If so, drop over and see if your guess was right. Still is No. AL 41 1—10c. Order from Campaign Plan Editor, 321 West 44th Street, New York City. happen when the pictures of the cause. You need not send in a Why not invite the brides to tell about — ee the... ss... en. . a siaorne their honeymoons? Award ducats to most are published? DeEOTC ain oes dae date) after . . started for less which no entries will be reinteresting letters sent to cooperating newspaper. When Planning Your Campaign DON'T FORGET JUNE BRIDE TIE-UPS June brides will probably be busy getting ready to middle aisle it when you play film, so you oughta give ‘em a little attention when you plan your campaign. Suggestions below are intended to plug them—and to give your show a boost. TROUSSEAU TIE-UP When stores start advertising their “June Bride Specials’? there’s no reason why you shouldn’t be able to get ’em interested in co-op ad, copy reading: “June ‘Brides Are Like That.’ This one time in their lives they want the best. That’s why so many of them buy their trousseaus at Macey’s.” FASHION SHOW ON STAGE In addition to co-op advertising, large department store might be interested in holding fashion show for June brides at your theatre. We'd suggest that they feature more than just wedding gowns, ‘cause the June bride is in the market for everything from scanties to saucers. TRAVEL AGENCIES Of course you'll want to tell the June bride where to honeymoon, so you'd better contact travel agency on co-op ads and window displays. Copy? It could read: “Yes, ‘Brides Are Like That.’ They love to look back on a glorious honeymoon. And if they take a Crook Cruise, it will be a beautiful memory forever.” MISCELLANEOUS IDEAS Needless to say that tie-ups on this angle can include almost any type of store, and can even be worked with real estate and insurance agents. Furniture shops could give their windows to a display of a 3-room outfit for the June Brides who are like that. In addition, most of the ‘bride’ items mentioned on these pages can be worked just as well on the June bride angle, so take your pick! Page Three