Brides Are Like That (Warner Bros.) (1936)

\) "Brides Gro Like. hat.” EXPLOITATION Here’s How To Cash In On STAGE WEDDING AT YOUR THEATRE Many exhibitors have had tremendous success with weddings held on stage—and if there was ever a film that tied up with idea, it’s this one. Interested in trying it? Then here’s your step-by-step formula: TIE-UP WITH STORES Get together with stores so that you can see what presents can be promised to the bride and groom. Other theatres have promoted furniture, linen, food, clothing, honeymoon trips via bus, free rent, etc. So if you go for stunt, there's plenty of promotin’ you oughta be able to do. ANNOUNCEMENT IN PAPER After you're all set with the gifts, announce in paper that you're looking for an engaged couple, willing to get married on your stage—in view of the fact that you're offering ‘em plenty of presents. Applicants drop over to see you, and you pick the couple you like. Of course, all the time you're feeding paper with info’ about couple and the date of wedding. THE CEREMONY Stage is all fixed with flowers — promoted, of course. You go out on stage and tell folks a few words about the couple—and all about the presents and the stores they came from. Then comes the ceremony — organ plays “Here Comes the Bride’’— soloist sings “Oh Promise Me”— and the preacher does the rest. Newspaper photogs snap bride and groom—and paper reprints photo and reports wedding just as if couple of socialites were middle-aisling it. BALLYING ON MARRYING There are dozens of stunts you can use on the married angle, all of which oughta tie up pretty well with this film. Below are listed suggestions that have been used successfully on previous pix: 1. Ducats to couples married on day film opens. 2. Passes to youngest and oldest bride in town. 3. Newspaper contest for funniest marriage proposals. 4. Search for the best looking bride in town. 5. Couple dressed as bride and groom walk around giving out heralds and carrying placard on their backs. 6. Ducats to first 10 brides attending opening. 7. First couple applying for marriage license each day film runs is invited to attend gratis. 8. Get marriage license bureau to supply you with names of couples getting licenses during run of show. Then you send ’em letters saying “Spend your honeymoon, or part of it, seeing ‘Brides Are Like That? and find out what every married couple shouldn’t know.” Additional copy tells ’em about ducats you’ve enclosed as presents. ‘BRIDE AND GROOM WALK Couple dressed as bride and groom wearing title and theatre placard attention will let folks know about your showing. Page Four HERE'S HOW TO HOLD A LEAP YEAR MATINEE It’s Leap Year, y’ know—which offers chance to work something along these lines: Announce special ‘‘Leap Year Matinee,”’ telling girls that they’re expected to treat their boy friends — and that you’re supplying favors for the men. Cigar store might furnish sample packages of smoking tobacco to give away. If not, there’s always a possibility that druggist will have samples of shaving cream, blades or something. With a little push on your part, paper may give you a bit of publicity on the stunt—especially when you tell ’em that you’re planting teaser ads reading: “Come on, girls, it’s Leap Year —and time to show your boy friends that “Brides Are Like That’.””’ Other angles could be included in this campaign, like inviting all couples who were married during past leap year to join in a lobby ‘“‘Leap Year Party.’’ Promoted food can make it gala event for all. ‘MY PROPOSAL’ CONTEST New York Daily Mirror has been running a ‘“‘How He Proposed’’ column for last two years which has created lots of interest. Gals write short letters and those accepted for publication nabbing a buck. Howsabout duplicating stunt with local paper with ducats as prizes? JEWELRY STORE TIE-UP ——J AMES ROSS ALEXANDER and ANITA LOUISE, appearing together in the First National comedy hit ‘Brides Are Like That,.”’ now playing at the Strand Theatre. WHEN SHE SAYS ‘YES’ Give Her A Ranger Ring An engagement ring is one of the most treasured of a bride’s possessions. So when she says ‘Yes,’ give her a Ranger Ring and you can feel that you’ve given her the best that money can buy. On display at all our stores. JAMES THE JEWELER With romance in the air, this oughta be good time for jewelry store tie-up. If store manager thinks this ad will push his engagement rings, order Still No. RA 213— 10c, from Campaign Plan Editor, 321 West 44th Street, New York City. INVENTORS WIN DUCATS Plot of film suggests contest for novel invention ideas. If paper likes stunt, mat is No. 101—10c and publicity story follows: Free Theatre Tickets For Best Invention Ideas If you were an inventor, what would you invent? There are many things badly needed by civilization— a machine to take the squirt out of a grapefruit, is only one of the missing items which would make life more comfortable. Here’s a chance for those with ideas to immediately cash in on them, even if they can’t invent things themselves. Ross Alexander, who has the leading role in the First National comedy hit “Brides Are Like That,” which opens at the Mheatren.OM iis scr. 7 won a fortune and his bride by inventing a way to can apples and keep them from spoiling. Of course, Alexander did his inventing in the imagination of the author of the screen &% comedy. You movie * fans don’t need so much preparation. Simply send in an idea for a needed. in&% vention and if it’s among the ten most novel, yet at the same time practical, invention ideas submitted, you’ll win two tickets to the BE Ui Me nieve Bed Theatre where “Brides Are Like That” Will sopen. ON. ;: el aeetete soins Such ideas as noiseless soup-spoons, or dripless coffee cups are rough ideas of what may win a prize. Don’t send blue prints or details. The idea is all that is necessary. Just think of the thing that in your estimation is most needed and send the idea, with your name and address to the “Brides Are Like That’ Contest Editor of the Dace cone LIE (newspaper) before.........,.....+4. (date) when the entry list will be closed.