British Agent (Warner Bros.) (1934)

Novel Situation Contest Presenting an ethical question which involves the whole problem of the picture. Should interest those who love to argue abstract ideas—and that includes everyone. Get your editor to read> the story below—that’ll give him the idea. (Publicity Story) Would You Kill Your Lover To Save Cause You Serve? Many Valuable Prizes Offered For Best Solution To Age-Old Problem If duty demanded that you take the life of your sweetheart—and your own life was the penalty for disobedience—what would YOU DO? There are valuable prizes awaiting ihose who can give the best solution to this problem which contronted Kay Francis in her role as a young spy in First National’s gripping drama, ‘‘British Agent,’’ suggested by the book by R. H. Bruce Lockhart. It’s easy enough to sacrifice one’s own life for the welfare of one’s best beloved. But Kay had more than her own life at stake. Leslie Howard, who portrays the British Agent, was wanted by the secret police. Kay alone knew where he could be found. Her duty to the cause to which she kad dedicated her life demanded Diction Contest Many prominent radio announecers and narrators of today have been chosen thru participation in diction contests. Details of this contest are explained in this prepared publicity story: (Publicity Story) Radio Seeking Man With Most Perfect Diction For Test Broadeasting Station XYZ is looking for the man with the most perfect diction in this vicinity. Diction, according to the radio management, does not only mean using correct English. It means a definite quality of tone and inflection that marks a man of culture and education. The man, when found, will be given a limited engagement as uu ~ XYZ announcer and an audition _ that may lead to permaner: work. a In addition, the ................. (newspaper) will give to the five men who lead the contestants in preliminary tests, two tickets to the Seca ae Theatre, where Kay _ Francis and Leslie Howard will be ‘starred in First National’s outstanding drama cf the Russian evolution ‘‘British Agent’’ on : Leslie Howard is said to have the most pervect diction of any actor on the screen. His voice, reen technicians declare, regis‘fers perfectly; every tone is Modulated; his accent is that of “@ulture and his enunciation is reMarkably clear and distinct. » ‘*V¥oward gives a lesson in dicion every time he utters. a senfence’’ ertiics declare. _ It is to find potential radio and Preen voices that will approxilate Howard’s that this newsper and Station XYZ have given Behe s.s before s:.....<455. The date of the first audition will 8 published later. Watch the : (newspaper) for the announcement. It may mean a real opportunity for you. his death, while her heart yearned for his love. What should she do? For the best 50 word solution Of thisproblem;. the *:..,.:..055.aiestas (newspaper) will give (list prize). Second best letter will win (name prise)4ndscan (name prize) will be awarded the writer of the third best solution. Seven additional each two tickets to the Theatre, will be given the writers of the next seven best letters. Simply write your solution in 50 words or less, and mail it to the ‘‘British Agent Contest’? EditorzOberhheristc nossa he (newspaper): before: okieac nue The judges will be representatives of this newspaper and the .................. Theatre. Their action will be final. Remember, to win a prize, the solution must be supported by a reason. prizes, Costume Stunt Stage masquerade or theatre party inviting guests to come dressed in imitation of some world famous _ personage. Can be called ‘‘League of Nations Masquerade.”’ Try getting society leaders to sponsor idea. Stunt always lends color to opening and gets picture breaks in the papers. Tea Tie-Ups Local tea ageney might be promoted into using this picture as the basis for an advertising campaign. Still B.A. 48, snowing Leslie Howard and Kay Francis having their afternoon tea, would make an excellent illustration. Suggested catchline is ‘‘Like the movie stars, find relaxation from the cares of the day with a cup of Blue Rose Tea. Pictured above are Leslie Howard and Kay Francis in a scene from ‘British Agent’ at the Strand.’’ In return for lobby mention, distributor or local grocer might be persuaded to serve tea to patrons from a samovar in the lobby. Punch Lines, KAY FRANCIS: “Youll never know why I’m crying—that’s going to be my secret forever!” (Still 92) LESLIE HOWARD: “You can’t go out there!—you'll be torn to pieces!” (Still 111) LESLIE HOWARD: “Trapped!—And with all this gun-powder here we'll be blown to Halifax!’ (Still 78) Warner Bros. Pictures About Themselves This essay idea may be just the thing to interest your newspaper. Publicity story explains everything. Daily follow-up stories can be written if response warrants it. (Publicity Story) Tell How You Made An Enemy a Friend; Many Prizes Offered Have you ever turned an enemy into a friend? Or has someone you disliked ever made a friend out of you? ef-you-have; -tellthe sense (newspaper) about it and win two freetickets “00: the=4.2Theatre to see Kay Francis and Leslie Howard in First National’s great drama ‘‘British Agent,’’ suggested by R. H. Bruce Lockhart’s novel. The film story centers around a man and a woman portrayed by Leslie Howard and Kay Francis who should have hated each other, because each meant the ruin of the other’s cause. Yet they loved each other with a love that was beyond the love of life, but less than their love of country. Most hates and loves are less dramatic—but nearly every one has, at some time, had a rival in. _ love or in business whom he want ed to dislike, but who became a friend. It is these personal experiences that the (newspaper) wants to know about. Write them in 100 words or less, and mail them to the ‘‘ British Agent Contest’’ Editor of the (newspaper) bePOPOS See cheese r All stills available to you ai 10¢ each. Order from: Stills — They're All Here! KAY FRANCIS: “Stephen, darling! Why did I strike you—when I love you so?” (Still 96) KAY FRANCIS: “Thank you—I’m quite sure you saved my life.’ (Still 32) WILLIAM GARGAN: “Tell YOU where your sweetheart is? Ill tell you tomorrow — after your ‘comrades’ have shot me!” (Still 110) Traitors to the Cause face the firing squad, (Still 68) SRT i ~~ KAY FRANCIS: “With this evidence you’re asking ME to kill my lover— the man who saved my life!” (Still 72) Celebrating end of the ‘Reign of Terror.’ (Still 42) STILL DEPARTMENT 321 West 44th Street, N.Y.C. Traveler’s Puzzle Popularity of Sunday Puzzle Pages in all newspapers is reason enough for using this maze. Kids and adults alike enjoy taking a chance at it. Stress the educational angle when talking to your editor. Mat No. 19—20c Let’s take a trip through Europe as a “British Agent.” Starting at London, follow the maze until you get to Moscow. It should carry you through the 14 dots representing the major cities on the continent. Don’t let the heavy black lines worry you; they’re just the country borders. The first ten persons to send correct solutions to the Contest Editor of the (newspaper) will receive guest tickets to “British Agent,” First National’s new film success, starring Kay Francis and Leslie Howard, and coming to the Strand Theatre on..... Page Five