British Agent (Warner Bros.) (1934)

GUIDE TO THREE Fo) Mes ee “Classified Ad” Tie-Up NATIONAL TIEUPS JDGET PLANS cou Suggested by Layout and copy below shows how you can tie-up with : ji ig WMEN’S ROUND TABLE — newspaper’s “Classified” column for free display space. I. Mojud Hosiery Po © The $15 Budget* — (Still No. B. A. Pub. 427—from Merchandising Plan ° moré window cards .......... $ 6.00 Editor ). Studio Styles able 11x14 lobby photos 75 heralds © 20s ja, 3.00 3. Modern Screen > up stills eee 1.50 odie av se AND THEY FOUND THE APARTMENT THEY WANTED! ae for Meee geo ocs c?s AD Each a real showmanship tie-up Co. gle eee + That’s the happy ending to the story ready for cooperation with local ie iil tee tee 80 of this young couple. They looked in dealers. Follow thru— by whi: $15.00 the Journal’s “‘Classified’’ columns. their lips. * Sell flor $25 Budget* Photo was especially posed by Kay Francis and Leslie Howard, co-starred MOJUD HOSTERY ging « Kay” bouquet. ds ieee $ 6.60 in “British Agent’ now playing at the Fashion ideas, 7 eee ee 6.00 Strand Theatre. = SS FF £i© Fasmon Weean ...... 6.00 : KAY. FRANCI o Contest for... 1.50 ° : ae o salesgirl in tov» 1.60 Supplying: “LESLIE HOWARD. | ies: ie 7 : 9” x 2 column newspaper “BRITISH. AGENT” cate _clothes to Nae ade ieatcekeat: Le pon Francis. “od Complexion | COLORTONE — } Vagabond Photographer ‘ceere 11” x 14” display card in Fs Bb Pa snaps best-dressed womNha nt 4.x 5 Colored positive 2 colors. _ en, photos reprinted in “OF HUMAN BON AGE” AND socthe OMY, op aannet == eg cooperating newspaper : Y Available upon _ request Pola! : or displayed in lobby. BRITISH AGENT “HIS LATEST SCREEN TRIUMPH: thru Mojud dealers. _ 2 Prizes to those identi—— RSETES : fied in photos. For Additional Informaa Hairdress show in lobby tion Sterteo: given by local beauty : shop, featuring the r “Kay Francis Coiffure.” ie S = : ene = MOCK, JUDSON, Order stills K.F. 365 |Sagg = &§ and 389. rg -¥ VOEHRINGER . A Sea St Se Meee AS ts Pee KAY Beck 7 ae 5 COMPANY a Ie ) 5 3 Contest Ideas FRANCIS |? 3 P TRAPEZE ARTIST ~-ooo, Longs lane Oo 1. Best essays of 100 words . : ; ; or less on ‘‘ How to PreTeese Hace out GARGAN... vent Future RevoluAND LANDED IN FIRMS Fig SiRSY STAGE Rote Wine tions.’ WE WENT BACKSTAGE TO PAY a 2. Best list of ‘Ten Most A #3 DEBT TO LESLIE HOWARD Famous Statesman dead These and many other stars are featured in First Naor living.’’ tional’s “British Agent” now at the Strand. 3. Longest list of English STUDIO STYLES mneahion eonntrity: onl 7 Mat No, 18-206 lands, ete. (Note: These items may also be used for local movie columns or as short program squibs.) conan, aa, |YOUR CAMPAIGN STARTS asks for best articles on what the public thinks the Eurowhen the pean situation will be a year from today. Articles limited FICTIONIZATION BEGINS! to 200 words, with passes for the best ten. Same stunt can be used by the inquiring re‘ Sotier or pioWeranher: Swell reading .. . the 10 day Stills BA 46, BA 58, BA 90, BA 111.. Ade. Each, Order from Editor, Merchandising Plan. serial story ... and a swell ad Russian Display vance build-up for your showAttire designed by Orry-Kelly and worn by ee ee ee ing. Get it started early enough Kay Francis in “British Agent.” Make a lobby or window display of Russian articles, which may be borrowed from SUPPLYING: Newspaper ad mats; individuals, dealers, or musee the picture! and 9” x 12” photo displays seums. Include old prints, : pages from Russian papers, firearms, samovars, icons, and you'll get ’em interested to For advance display newspaper Contact: Mr. A. J. SANVILLE cara Re be — ooks, balalaikas and other : ° STUD 10 STYLES; Ine. musical implements, dolls, ADNOUNCEMeNts, pick mp Copy and cooking utensils. ° . 530 Seventh Ave., New York, hae Stills of scenes from the and illustration from the ad play and the stars should be . mounted as the centre of the section. display. MODERN SCREEN The October issue of Modern Screen Magazine, on Headline Display sale at all newsstands September 1, features a ee Complete Fictionization Begins story concerning Leslie Howard which can serve as Watch for news breaks on the basis of another country-covering chain store tieEuropean political developOn Page 18. Send For Mats up. Managers of all Kress, Kresge, Grant, McLellan, ments, threats of war, revoluMcCrory, Murphy and Grand-Silver stores have been tions, ete. Blow up the headRight Now! Price $1.00 — instructed to cooperate on window and lobby displays. lines and use in lobby—copy See local managers or write— angle being ‘‘See the thrillOrder from: : ee ing world-rocking events in : = Miss PEARL HONIG, Dell Publications, “British Agent’? which helpEditor, Merchandising Plan ed make important news 149 Madison Avenue New York City : headlines. ’’ Page Seven