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NOVEL 6 DAY DE-Cvy
Six days of newspaper breaks—pictures, stories, plugs! Sounds like a pipe dream, but This contest explains itself. Give ’em a still each day, and let ’em try to decipher the code message. lies in taking first letter of each word in last speech. Answers may be seen under cuts, but do not appear in mats. Order Mat No. 22—50c.
it’s plenty possible.
Solution
Third Day Ca;
There are prizes fo can decode the mr Howard is telling in a scene fron which comes Theatre on ..
LESLiIn
HOWARD
RAY
FRANCIS
BRITISH AGENT
This type of photographic 40” display, first offered on “Dr. Monica,” has been
hailed by exhibitors everywhere as ‘a.swell buy.’ This time Kay Francis and Leslie
Howard profiles are artistically set up on strong, varnished board to serve a variety of uses on marquee, front or in lobby. Available in one color, on pink, green, or blue
stock. Specially priced at $3.75.
Also available gorgeously colored by hand in unique natural colors, with purple
and blue predominant. Priced at $5.25.
28x42 LOBBY BLOWUPS
These 28” x 42” lobby blowups, illustrated at left, are on heavy varnished stock, available for display in lobby or front. Easelbacked if/ desired. Prices
are: j
g
In Full Colors: 3 for $10 fr $3.50 each.
In Black and White: 3 for /56.00 or $2.25 each
Both accessories available directly from:
NATIONAL STUDIOS, Ine.
226 WEST 56th STREET
ANOTHER WARNER
NEW YORK CITY
SERVICE
Yowll find the “British Agent” trailer copy in the advertis
ing section. Smart showmen have been taking advantage of this service. They’re using the copy in building their advance ad campaigns. And they’re using the trailer to sell the picture!
Page Eight
AD TRICKS
that made the papers!
Like magic! . . . they became an innovation in
theatre advertising. It’s easy! Here’s how...
TRICK No. I:
VICTORY THEATRE, Dayton, Ohio
ERRNO: COMEMDINR: OE ake paid ot becom? ae Phe abd OF Ws ote Calley Rei Rt Bort
by BILL KEYES, Manager
Idea went across so big that
local papers wrote it up.
ONE PAPER SAID:
“Quoting Variety, the Billboard, the Hollywood Reporter or other reliable cinema journals will be setting forth a more honest and faithful opinion.’’
ANOTHER SAID:
““Keyes does not expect this innovation will be a boosting agent for the Victory pictures. He is introducing it because he thinks the public is entitled to know in what light this theatre’s attractions are viewed by professional reviewers.’’
*Trade Reviews On “British Agent”
made to order for this stunt. Turn to page 3 for your copy.
TRICK No. 2:
WARNER THEATRE, Pittsburgh, Pa.
by ROY ROWE, Manager
SCENE FROM PICTURE USED AS ILLUSTRATION IN DEALER TIE-UP AD
It’s not altogether a new stunt, but it’s worth repeating to get that highly valuable free dealer space. Go over the stills again and pick those that will get you the breaks for this show.
Try Them!