British Agent (Warner Bros.) (1934)

GAG NEWSPAPER ADS Epes Sargent re: tae soos. eae eee Complete Set For $1.50 or 10¢c Each who is having ‘Se. Le 3 ; plenty of fun with his newspaper ads. He's On Order to Editor, Merchandising Plan taking up a good part of his newspaper space oe ul : with gags, and he finds that they get far more rr : attention to his space every day to see what » RIDING BREECHES he’s up to on that particular show. For inoe = _ « ~ ~~ oo stance, on one attraction he sawed a fourcolumn cut in half, ran part of it one day with a note that the balance of it would be printed the next day. He did it, too, and many people saved the first half to see how it would match up. Another time he ran a tint block in place of a cut, chiseling a hole in the middle for copy saying that his cut hadn’t come and would patrons please imagine they were looking at a scene from thisor-that-picture. Exhib finds he gets more display out of less space than ever before. He uses about three gag ads a week—some fun for everybody! —Lined up your Vitaphene shorts?— OMAHA LANDS’ WITH Omaha’s World NEW FINGERPRINT IDEA Theatre circu-. larized their mailing list recently with a novel letter, headed by a fingerprint. Immediately below that was typed the patron’s name, carrying into statement that analysis of his or her fingerprints showed a keen appreciation of motion picture production. From that point, it was a cinch to work in the plug for the theatre’s double feature bill. Letter was in simple typewritten form, designed to catch reader’s attention, and hold it until he had finished reading the letter. Manager didn’t neglect to mention his cooling system, either! LUGGAGE SHOPS) si i“a(es MBEK 408 * —Start playing the trailer now!—— : ee : . oe CL : >. e Ss PR,29 MALONEY’S LOST SHOE It was pulled on JEWELRY — A HIT WITH PATRONS “Catherine the _ Great,” but H. H. Maloney’s stunt, used in the State Theatre, Providence, R. I., could work on any show, anywhere. Three times daily, a white slipper was slipped under some orchestra seat. Then a trailer was shown, announcing that Catherine’s royal footwear had been lost, and requesting patrons to look for it. The finder was awarded a pair of new shoes which Maloney had promoted from one of his stores. House lights were up during the search. ] RE a64 2 : 2 | + FLORISTS _ LINGERIE | SHOPS —Tell us about your stunt— EICHENBERG LANDS Located in the tough 2-WAY CO-OP PAGE newspaper town of Colorado Springs, K.F. 13¢ Manager A. H. Eichenberg, (we learn from the M. P. Herald’s Manager’s Round Table) pulled a fast one on everybody by landing a double-barrelled co-op page. We use doubleWB.44 _ barreled advisedly, because it not alone served as a co-op but was a contest, too. Twenty-six two-column ads of equal size were . printed, each one containing only the mer= KE 79 chant’s phone number and slogan. Guest . tickets were given to the readers sending in correct list of merchants’ names. Theatre’s break? Only a four-column display on top of the page, extra stories and art work all over the paper. —Have you cleaned the dark corners lately ?—= BOSTON USES RUBBER Ed Harrison who R 7 MAT FOR “BAR” PLUG holds forth with — the Boston con tingent of the M. & P. circuit, used this stunt FORD CARS on “Wonder Bar,” and passes it on for what it’s worth to you. Ed took the heavy rubber runner he uses when it rains, and printed the picture’s title on it. It was easy to do—he merely placed compo-board cut-out letters on the mat and sprayed paint around them from an ordinary flit-gun. He used the back of the mat so that the front would be available when stormy weather came around again. Use it as often as you like, too. PR. PUBLA Page Ten