British Intelligence (Warner Bros.) (1940)

LOBBY DISPLAYS TO STOP ’EM IN YOUR THEATRE Newspaper Headlines For Lobby Display Daily newspapers are full of photographs taken on the scenes of various bombings in Europe and Asia. Blow up these shots and headline for a 40 x 60 display board. Top it with a still of Boris Karloff and one of Margaret Lindsay. Copy reads: LONDON WOULD HAVE LOOKED LIKE THIs ... IF a master spy had not gambled on a woman’s terror (head of Karloff) IF she had not succeeded when men failed (head of Lindsay ) IF—but see it for yourself... the most amazing man hunt in a nation’s history! News Flashes in Lobby Post latest news dispatches on 40 x 60 board in lobby. As these flashes come off your radio, type them up and insert in the lobby frame. Tie in with copy reading: ''Learn the secrets behind today's headlines . . . See ‘British Intelligence’ at work starting next Friday at the Strand.’ Display Spy Equipment Make an attractive lobby display by exhibiting all of the devices used by war-time spies to conceal damaging evidence. This list should include: hollow heels, wigs, false teeth, hidden pockets, canes with false heads, folding opera hats, etc. Copy above the display reads: ''See how the members of the British Intelligence Department catch enemy spies."' Spy Make-Up Demonstration Local beautician or theatrical make-up man might want to tie in for a swell lobby attraction. During house-breaks, demonsrate the method of make-up by explaining and illustrating the various ways spies alter their appearances to fit their individual assignments. Girl Typist Demonstrates CAN YOU C di DECIPHER ode CODE MESSAGE THIS GIRL The Wolfgern Code, famous 1S SENDING? during the World War, is based on the theory that a typist can send Morse Code messages by tapping it out on the keys. Have your secretary do some of her work in the lobby . .. card overhead reads: “Can you decipher code message this girl is sending?” Run a brief explanation of the code on a sign, hanging near the girl. Mention that the code was put to best service by the German Intelligence, but was speedily deciphered by the British Intelligence Service. Girl Typist Seated in Lobby Near 40 x 60 Plugging the Picture. Morse Code in Lobby Lights Set up an electric light attachment so that it is possible to send messages in Morse Code by means of the apparatus. Local boy scout can cooperate and send messages out by flashing the light on and off. Award prizes to patrons who can decipher the code first. : Radio Flashes on Lobby Globe A good crowd-getter for your lobby can be made by blowing up a map of Europe. .Then, as news flashes come in over the radio, insert colored-pins in the areas where fighting is taking place. Arrange to have a key so that one color pin indicates air battle, another color illustrates sea fight, and so on. Tie in with ''British Intelligence'' ads. Live Pigeon Lobby Display Local S. P. C. A. or pet shop will provide pigeons which you can place in a box for lobby display. Metal case on bird's Toot is the place where messages are carried and this makes an interesting display. Copy reads: ''These pigeons serve as valuable messengers for ‘British Intelligence’."' See the Ads. Pages 2 through 3. You Wouldn’t Want Anything Better for Giant Blow-Ups. Lobby and Front Displays! Effective ‘See’ Display Miade from Ads 301. 205 An effective ‘See’ copy display can be made from ads 301 and 205 (see pages two and three). From ad 205 pick up the lead line — SEE WHY THAT BOMB FAILED! to run across top of 40x60 board. Copy comes from ad 301. SEE secret enemies plotting! (Still EA3 ) SEE the bomb being planted! (Still EA35) SEE Scotland Yard at work! (Still EA7) SEE the true inside story! (Still EA10) (All stills available at Vitagraph exchanges. ) These lines are hitched each to a still. Embellish with heads of the stars, Boris Karloff and Margaret Lindsay, with theatre copy coming:in bottom panel. Page Nine