Broad Minded (Warner Bros.) (1931)

Ex ploitation That Sells! Photomaton and Newspaper Contest “A Joe E. Brown Funniest Face Contest!” This contest should be tied-up with the photomaton dealer in your local ity. The only pictures to be submitted are those taken with the photomaton machine (which takes a number of photos while you wait). Then, show your local newspaper editor the advantage to his paper of a contest of this sort and he’s sure to give you all the co-operation necessary. It’s a help to him and a natural for you! Run the contest in this manner:— 1. Have the newspaper announce the contest several days before the run of the picture. 2. Announce the contest on your screen and in your program copy. 3. Have the photomaton dealer place placards in his window telling the people to “Have Your Pictures Taken For the Joe E. Brown Funniest Face Contest.” 4. Use such lines as: “Joe E. Brown’s face is his fortune—You, too, can win money by sending us your funniest expression. Who has the funniest face in town?” 5. Have the newspaper publish the funniest photograph from day to day until the end of the contest. 6. Offer as prizes, cash and theatre passes. 7. Also, have the-~ photomaton dealer offer an enlargement of a straight photograph of the winner. You can’t miss with a stunt like this! the photomaton dealer and the newspaper editor! Noveity Mirrors : © that enlarges the vaose who look into it ‘akes an excellent novelty for a Joe . Brown picture. Give these away m the ccening day of “Broad Minded,” ana notice the comment that is bound to follow. The back of the mirror carries the following advertising copy:— “You'll have a broad smile” See JOE E. BROWN in “DROADMINDED” Playdate Name of Theatre Address The above novelty is inexpensively priced at ten dollars per thousand. Order them at once direct from the dealer :— Maurice Silberman, 32 Square, New York. Union Tie-up With Austin “Broad Minded” offers one most novel and attractive stunts and window displays ever had! Tie-up with an dealer in your town to have the little cars (they’re used in the picture) driven through the streets of your town with the following banner: of the street you’ve Austin one of 40 Miles per Gallon in an Austin 40 Laughs per Minute with JOE E. BROWN “BROAD MINDED” Theatre. Also arrange a window display with the Austin dealer. Have him feature placards, with the above copy, and stills of Joe BE. Brown in scenes from the picture. In addition to the above, arrange with your dealer to have an Austin roadster placed in your lobby during the run of “Broad Minded.” This will make a most attractive lobby display—one that is sure to draw large crowds around the box-office! Page Two Take it up immediately with Lucky Phone Numbers Arouse the curiosity of your patrons with the following stunt. Announce on your program copy and from your sereen, as follows:— Are you broad minded? Do you give your phone number without hesitation? If you do,. leave your name and phone number with the ushers. A surprise awaits the lucky twenty-five phone numbers. When all these numbers have been collected, select the twenty-five winners. Call them up and tell them that there will be two free tickets in their name left at the box-office, any night they care to see “Broad Minded.” Enlarge ad illv* Brown 41, blue. on a light red background. sit Use sti? ““P~--4_ Minded No. wins vvlte LélLLE EG In Yellow On dark Hand °3 in buff color with copy in purple. Other copy is black Lobby Stunt “Broad Minded” offers you an opportunity for a snappy lobby display. Use a large cut-out of a laughing head of Joe E, Brown surrounded by a group of feminine legs, similar to those used in hosiery display. This stunt is attractive and ties-up with the picture. Play up caricatures and stills of the comedian all over the lobby. (Caricatures are obtainable in theatre ads and still set.) And don’t forget the beautiful girls supporting Joe E. Brown in “Broad Minded.” Supplement the lobby display with pictures of Thelma Todd, Ona Munson and Marjorie White. JOE E. BROWN BROAD MINDED A FEESE NATTONAT & VITAPHONE PICTURE goy~vrr overs or faces. uss ver Joe E. Brown in Bon and title in black on a white background. Copy is in black. Love Answers This stunt will make your theatre the talk of the town. Prior to the opening of “Broad Minded,” have your patrons fill out slips asking for advice on affairs of the heart. There is a humorous angle to this which you can’t miss. Tie-up with your local newspaper editor and have him send the person who conducts the love problem column, to answer some of these questions from the stage of the theatre. Announce the stunt on your screen and in your program copy as follows:— “Are you broad minded. Do you have love problems that you can’t answer? Fill out slips obtainable Make Your Frames Sell! Use These Ideas! -ae ad illustration or still mith flesh tint. a 2. tethers tee im yellow on a dark otue back ground, Copy at right is in white; copy at left is red on an emerald green ground. FOR BANNERS See Page 10 FOR POSTERS See Page 12 FOR A GREAT STUNT See Page 12 from ushers or at box-office. Miss , love expert of the (name of paper) will be here in person on the night ii ee (opening date of “Broad Minded”)... to answer your questions. You will be surprised at the enormous amount of interest which a stunt of this sort will stir up among your patrons. Take it up with your newspaper editor, at once! STH Enlarge still (“B-oad Minded” N 226) or add illustration as indtew — i graund in — un a flesh tint over faces. Tit! and cast in purple lettering on buff background. Circle and bars in a gradation of. green tones. Copy is in white. — Joe E. Brown Novelty A Joe E. Brown laughing face novelty is just the thing for exploiting “Broad Minded.” It is a trick card that measures 3% x 4% inches. On one side is a laughing head of Joe E. Brown with the mouth and eyes cut out. By moving the back of the card up and down, the comedian’s eyes are made to flash and his mouth opens and closes. Across the forehead is imprinted, “JOE E. BROWN,” and beneath the head is printed. “BROAD MINDED.” STRAND > WEEK EGINNING s™ JUNE On the back of the card is the following copy:— A LAFF A MINUTE JOE E. BROWN in his latest funfest “BROAD MINDED” With Ona Munson, Wm. Collier, Jr. and Marjorie White The Comedy Hit Of The Year!! Distribute these novelties in your lobby a week prior to the opening night of the picture. They can also be used as street throwaways. Prices not including theatre name Teaser Campaign a There are many intriguing teasers that can be worked out with the title, “Broadminded.” Here are a few of them which should be posted throughout your town about two weeks before the playdate: ~ ARE YOU BROADMINDED? Do You Pet? ARE YOU BROADMINDED? Do You Attend Wild Parties? ARE YOU BROADMINDED? Do You Allow Him to Kiss ¥ou the First Time? About two days before the opening of the feature, snipe in the following: See JOE E. BROWN in “BROADMINDED” Theatre. You don’t have to be Broad minded to laugh with JOE E. BROWN in “BROADMINDED” Theatre. It’s up to you to make your patrons anxious to see “Broad Minded.” Stir them up with a cyclonic advertising campaign! LSS ne a and playdate (imprinted on front, as indicated) are:— GUO=RG sas ee oe $4.00 1 CU-4t = 7.00 per 1000 53000 abies 6.00 per 1000 40,000 at 7s 5.50 per 1000 A minimum charge of $1.50 per thousand for theatre name and playdate imprinting: Order direct from dealer ECONOMY NOVELTY & PRINTING CO. 340 West 39th St. New York City Novel Throwaway A novelty throwaway that will have all your patrons laughing and talking about the picture. It’s a clever burlesque on old fashioned gee: ads featuring Dr. Brown’s ugh; Mixture. The copy, which appeafs below, is printed on wrapping paper (the same as the oldfashioned ads) and interspersed with the humorous cartoons which were typical of those ads. These should be distributed by your ushers, and also on the streets, about two days prior to the opening of ‘ ‘Broad Minded.” The size of these throwaways in 434 x 7 inches and they can be easily folded to fit any size envelope for mailing to your patrons. DR. BROWN’S LAUGH MIXTURE How long are you going to keep on having the blues? Even your best friends keep it secret. Have you got fallen arches? Rheumatism? Lockjaw? Varicose Veins? Do you go around with a long face? Why make your friends and relatives suffer because you are sad? Snap out of it? You can’t be a grouch and keep your friends. Laugh along with the rest of the world. There is only one thing that can help you. It’s your last chance for the greatest blues tonic on the market. Visit JOE E. BROWN the laugh doctor in “BROAD MINDED” Hollywood Theatre Office hours Monday, Tuesday & Wednesday, June 8, 9, & 10 Laugh your troubles away Dr. Brown’s LAUGH MIXTURE Order direct from dealer ECONOMY NOVELTY & PRINTING CO. 340 West 39th Street New York City The following prices include printing of theatre name and playdate:— TQUG AT Or es $3.00 eV ca ee 2.75 per 1000 30006 at eS ae. 2.50 per 1000 10;000 at S2 =e 2.25 per 1000 Don’t Miss JOE E. ROWN BROADMINDED 2 laffs a second 120 aminute 7200 an hour A First National and Vitaphone Production Directed by Mervyn LeRoy YOUR THEATRE SIG (WHITE ON BLACK) Cut No. 24 Cut 20¢ Mat 5c