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You can offer your paper an exclusive
‘PERSONAL’ INTERVIEW
with the stars of this picture!
At last you can establish a personal contact between your paper and every one of your Warner Bros. stars and players! It's a long step forward—and, we believe sincerely, a new standard for effective, genuinely localized publicity as a supplement to your regular campaign.
Arrangements have been completed with all contracted artists appearing in Warner Bros., First National and Cosmopolitan productions to provide ‘personal’ interviews on request by recognized newspapers. This service begins with this show and works like this:
Your paper's movie editor prepares a list of questions for an interview just as he would if the star were in town.
The questionnaire should then be mailed direct to:
EDWARD SELZER Publicity Director Warner Bros. Studios
Burbank, Calif.
Editor should mention the date he plans to break the interview and the star will supply information in time to meet his deadline.”
In order to get maximum value from the stunt, it is suggested that you plan the story to break for the opening of the star's film, or during its run. Your plans, therefore, will have to be arranged as early as possible after setting your playdate. If early preparation
is difficult, next best thing would be to line up the interview and break it with the star's next production.
It's another big chance for that big story for this picture .....
“This contingent upon stars’ presence at the studio. If away on location or ‘between pictures,’ editor will be notified to that effect at once and advised date of return.
PLANT IT TODAY!
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