Broadway Gondolier (Warner Bros.) (1935)

EXPLOITATION (Contest Story) Weite Marquee Ad And Win Awards In Strand Contest Looking for a little fun and a chance to win some vacation money ? The Strand Theatre in cooperation with the contest editor of this paper have lined up a contest that offers this opportunity to all of its readers. Here’s all you have to do. The Strand Theatre’s enter . prising manager is planning an advertising campaign to let all Columbus know that he’s playing you come in. Warner Bros. musical laugh hit Miniature Boat Race for Kids Have a ‘Gondola Race’ for the youngsters. Miniature sailboats enter and winners get passes to matinee. Local paper or toy store may tie in with additional prizes. The publicity should be worth a couple of ducats. “Try On A Mustache” Display DICK POWELL WEARS A MUSTACHE IN “BROADWAY GONDOLIER’ See how you would look in one Dick wears a mustache in this one, y’know. We figured that most unmustached fellers would like to know how they’d look with one, but don’t want to go to all the trouble of raising it. Illustration shows how to make a display in lobby, adding a couple of mustaches for the lads to step up, try one on, and peek at themselves in mirror. Stills of Powell in various mustaches are available to augment display. Order Nos. B. G. Pub. Al0, Pub. A28, Pub. A29, Pub. A30, Pub. A31. Winners Get Duecats for Prizes in Golf Club Tieup Notices in local golf clubs offering ducats to lowest scores each day. You can work the same stunt at driving ranges. Interested? Order still No. DP. Pub A90, a dime each. Still shows Dick takin’ a crack at a golf ball. Contest on Dick’s Songs Station plays ten songs Powell made popular. Ducats to the first dozen who submit correct titles to all. Or if you want another twist, play about twenty songs, offering Oakley’s to those who name the one Powell was the first to sing. Write-a-Line for Marquee: Ohio's Novel Newspaper Plant Frank Harpster, of the Ohio Theatre in Mansfield, used this contest on “G-Men” and says it set a new high for replies. Paper asks fans to write descriptive word or two to fit in the fifteen unit space in marquee. phrase going on marquee. Story follows. For illustration, order mat No. 207—20c. starting this Friday. Everything is set with the exception of his marquee display. That’s where He wants a good descriptive line to go with his title. Illustrated above is a rough sketch of the Strand’s marquee. Send your answers to the See where the title “Broadway Gondolier” has been placed? No“Broadway Gondolier,” the new tice the fifteen that? Well its your job to write Passes go to best ten selected, winning a slogan, catchline or phrase deseribing the film in fifteen characters or less. Offhand we can . think of LAFF MUSIC HIT. But you ean probably do better, Why not try? Broadway Gondolier Contest Editor in care of this paper. (List prizes, judges and other mechanics of contest) Spaces under Passes To Those Who Don’t Tip Canoe When Climbing In Try this on your lake or camp. Offer ducats to those who can climb into a canoe from the lake without tipping it over or getting water in it. It’s not too easy, and will hand crowds a lot of laughs, expecially if you find a real tippy canoe. Call canoe a Broadway Gondola. Music Store Patrons Write Out Choice of Show’s Songs SETS Te Ee DeSales hacia Musie store plays songs from picture. Tisteners go inside and write down their favorite with reasons for their choice. Prizes of records and passes to those who write the best reasons. Records available are listed on another page. Patrons Guess How Many Will Attend Opening of Picture During week preceding picture, patrons fill in blanks telling how many people they think will see “Broadway Gondolier” on the opening day. Ducats go to those who guess closest to the right number. Fans Guess Powell’s Leading Ladies in Lobby Still Contest There ought to be a couple of stills around from Powell’s former pictures ... and if so, they can be used in a lobby memory contest this way: Display the stills in which Dick appears with his leading ladies . . . offering ducats to fans guessing name of leading lady and name of film. Of course, be sure to use stills in which the gal isn’t easily distinguishable. In the event that you’ve forgotten, he played with Gloria Stuart in ‘‘Golddiggers of 1935,’’ Ruby Keeler in ‘‘Flirtation Walk,’’ Josephine Hutchinson in ‘‘Happiness Ahead,’’ and Joan Blondell in this one. Your paper may be ripe for another memory contest. . . and this idea would go just as well via paper as in lobby. Snapping The Folks In The Same Boat As Powell Here’s one to work in lobby or empty lot near theatre, with cooperation of photographer. Artist and carpenter build portion of a gondola and insert blown-up still of Powell in it, as illustrated. Then passers-by are invited io siep up and have their photo snapped in the same boat as Dick. The still you'll need is B. G. 300, and it’s a dime. Or you can order the six foot enlargement National Studios are making available. It’s illustrated on another page of this section. ‘Gondola Wanted’— Classified Teaser Tease ’em via personal column with ‘‘WANTED— a gondola! Strand Theatre, Manager.’’ For all you know, item might arouse enough curiosity to warrant a feature story in the papers. If you prefer, use same teaser, but add that you want gondola to use as a street ballyhoo for the film. Getting In The Swim-time Plug The gang at the beach or swimming pool should be contacted . . . and here are two ways to do it, which to our knowledge, have never been tried before: Imprinted Drinking Cups We’ve always wished we had a paper cup when drinking at water fountains at the beach . . . but none were around, so we always had to stoop over and get a mouth and noseful. So if you had an usher standing at the water fountain, handing drinkers paper cups, imprinted with film and theatre name, don’t you think they’d appreciate it and at the same time get a load of the film you’re playing? If you can’t buy the cups imprinted locally we’re making ’em available, imprinted, as illustrated at right. If we were you, we'd turn to page 27 at once to get the dope. This idea can also be worked with soft drink concessionaires at ball parks and golf clubs. BROADWAY GONDOLIER A WARNER BROS. PICTURE WITH DICK POWELL JOAN BLONDELL ADOLPHE MENJOU TED FIO RITA AND HIS BAND THE FOUR MILLS BROS. Beach Umbrellas as Bally Folks can’t help seeing your snipe on 2 large beach umbrellas, spotted at beaches and swimming pools. You might figure ’em as expensive, but they’re cheap when you remember that they’re usable on all films you play this summer, and next and next. . . by just changing the snipe weekly. Page Nineteen