Broadway Gondolier (Warner Bros.) (1935)

EXPLOITATION ‘What's Right Here?” Is Question In 3-Day Fashion Mints Quizzer Amateur fashion experts try their hand at answering color-combination problems given by the stars. Contest may be tied in either with department store or fashion editor of newspaper. First two days for men only. last day for the femmes. No mats available of illustrations—but you can have the photos for a dime each. Fashion editor judges the answers. Ist Day Valuable Prizes To Style Experts Still D.P. 204—10e Dick Powell, Warner Bros.’ star, who, with Joan Blondell, his screen sweetheart in “Gold Diggers of 1933” is opening in “Broadway Gondolier” Shree ver cs once. Theatre on re goo Wisin iatess , presents here five questions about clothes. They are questions that Dick, who is frequently consulted on problems of attire by his film associates as well as by fans, has been asked. He knows the answers. But do you? If you can answer them, you may not only win tickets to the ................ eee Theatre to see Powell, Miss Blondell, Adolphe Menjou, Louise Fazenda and a big all star cast including the Mills Bros., and Ted Fio Rito and his Band, but other prizes as well. (List prizes) Send your answers to the “Broadway Gondolier”’ Contest Editor. 1. I have a double-breasted flannel suit which I'd like to wear to an afternoon party. What would you advise in the way of smart accessories? 2. With a natural-colored camel’s hair jacket, should I wear a light or dark brown colored pair of slacks? 3. If I were invited to a summer formal evening affair, what type of outfit would be advisable? Should the weather be unusually cool and rainy, how would this affect my attire? 4. Would it be fashion-right to wear a blue shirt with narrow yellow diagonal stripes and a blue tie, darker than the shirt, with regimental stripes? 5. If I were to buy just three suits and two pairs of slacks for summer wear, what would you suggest I get in order to give me the greatest number of changes and combinations? 2nd Day Help Menjou and Be Theatre Guest Adolphe Menjou, whose picture is shown below, is rated as one of the ten best dressed men in the world. Consequently, he is always being asked for advice. The five questions published here are taken from among those he has been compelled to answer. Answer these five questions, and if your replies are among the best received you will win one of a number of valuable prizes, among them two, tickets:to the: 2-5 cir Theatre where Menjou and an all star cast appear with Dick Powell and Joan Blondell in Warner Bros. latest highly praised musical comedy “Broadway Gondolier” on .............. : All replies must be sent to the “Broadway Gondolier” Editor. 1. ’'m wearing a dark blue double-breasted suit tonight, pearl grey Homberg hat and a white shirt. What color tie would look best with this outfit? 2. I’m going to an informal dinner party at the golf club and contemplate wearing white flannel trousers, black and white sport shoes and a dark grey sport jacket. What tie and shirt combination should I wear? 3. What kind of slacks would be the most becoming with a black and white hound’s tooth checked sport jacket, brown suede shoes and a white buttoned-down collared shirt? 4. What is your conception of a smart and practical golf outfit? 5. Is it correct to wear brown accessories with a _ grey suit? Grey with a brown suit? Blue with a brown suit? Still Menjou 48—10c 3rd Day Girls to Compete In Style Contest Still J. L. 915—10c All right, ladies. Here’s your chance to cash in on your knowledge of style and proper dressing. Joan Blondell, noted as an authority on clothes even in Hollywood, where dwell the world’s most beautifully gowned women, asks five questions that have been asked of her. Can you supply the answers? If you can, and your replies are among the ten best received, you will be the guest of the .................. Theatre, where Miss Blondell, and her screen sweetheart of “Gold Diggers of 1933,” Dick Powell, head an all star cast in Warner Bros’. “Broadway Gondolier” om ..............0 All replies must be sent to the “Broadway Gondolier” Editor. 1. I am going to a noon wedding and intend wearing a black paper taffeta dress with a conventionalized print design in white. Would a white or black hat be most appropriate to wear with it? 2. My favorite new suit is of lilac linen, with a _ hip-length jacket with action back. [ve been wearing a blouse and other accessories in Dubonnet, with it, and want to buy another set of accessories. Don’t you agree with me that white would be the next best choice? 3. What kind of outfit would you suggest for tennis? Country Club informal dance? 4. With a natural linen shirtwaist frock, do you think pale green or vivid orange accessories would be most becoming? 5. I have a new printed crepe evening gown and can’t decide whether to wear a black taffeta or white linen swagger evening jacket with it. Which do you think would look best? Why? Plugging the Song Writers You’ve probably guessed, by now, that Dubin and Warren have writien more song hits than any other song-team in Hollywood. If the town’s music minded we think the mob ought to know that they’ve done the tunes in this film, too. Medleys Via Radio Band leaders play medleys of their famous movie hits, including the tunes from this film. We'll supply the info if you want it. Music Shop Contest Music shop offers prize and passes to anyone bringing in the biggest set of sheet music or records, of songs written by ’em. Musie Shop Publicity Piant Try getting local music dealers to release this squib to the papers: Warren & Dubin Songs Lead The music of Harry Warren and Al Dubin, who wrote the six new song hits in Warner Bros.’ ‘‘ Broadway Gondolier’’ in which Dick Powell and Joan Blondell are appearing at LEAs Seca anes a es area Theatre, is the best seller produced by any Hollywood song writing team, according to ................... Fe FIN AMOAG OL “Ol ease arte pear es ican Mis ees. ae ae ’s check up of sheet music sales of his establishment shows them far in the lead with such re cent favorites as ‘A Quarter to Nine,’ ‘Latin From Manhattan,’ ‘Lullaby of Broadway,’ ‘Words Are in My Heart,’ “Sweet Music,’ ‘Muchacha,’ ‘I Only Have Eyes for You.’ SINGING GONDGLIER TOURS BEACHES A LA VENICE When you show this illustration to your artist, he’ll know how to decorate a canoe or rowboat to make it look like a gondola. Lad with a good voice, dressed like a gondolier, paddles_the gondola _areund beaches, serenading the folks with film’s tunes. Sign on boat tells your story... but crooner can do his part and tell the bathers about it. BRORDWRT a \ STRAND... WOWS Stars’ Life Stories For Use In Dealer and Radio Tie-ups Biographies of film’s stars appearing in publicity section ought to be good for a couple of extra breaks ’round town. Here’s a brace of suggestions. You’ll probably think of some more. AS THROWAWAYS Print star’s biography and photo on one side of a hunk of good stock with plug for latest film and merchant’s ad on back. Dealer, of course, fifty fifties cost. ON THE AIR Might be good angle for radio commentators to summarize life of star building up story with couple of gags and free tickets to theatre to ten people who write best letters on why they’d like to see latest hit or sumpin’. ICs Funny... Let ’em Know Free lo=Minute Broadcast Record! Powell, Blondell, the 4-Mills Bros., FioRito and Picture’s Comedy High Spots on Electrical Transcription You know by now that the show’s comedy is among its chief sales points. Here are a few gags for the folks: Laugh Record Broadcast Radio announcer tells listeners that station’s going to try a relay broadcast, letting them hear the audience reaction to the new Dick Powell picture. Then he puts a laugh record on victrola . and fans get an earful of belly-laughs. Laugh reeord could also be used via P. A. system, to attract passers. When last offered, the demand for our Electrical Transcription far exceeded the supply. The record prepared for this show has all the previous ones topped so, while we have increased our order, you’d better shoot your request in right quick. As usual the record is taken direct from the film’s sound track and runs about 12 minutes with remaining time for local announcements. Every one of the picture’s big names do a turn with musical numbers interpolated between the story’s high spots in a way that sells its entertainment values like a Warner trailer. Lobby Poll Outgoing patrons are asked to write on blanks in lobby what they thought was funniest moment in picture. Not only as a lobby eye-catcher, but bia bpas ubliciy blush as wel It’s yours to plant for a 15-minute sustaining broadcast with theatre credits, or as ‘Windy’ Windisch, the New York Strand’s crack P. A. did it, with a local advertiser spotting it on his program. Write your request to the Campaign Plan Hditor—he’s still at 321 W. 44th St., N. Y. C. Front Signs There are 837 laughs in the film. Tell that to fans by signs out front, on marquee, in lobby . . well, everywhere. Page Twenty-five