Broadway Gondolier (Warner Bros.) (1935)

@e EXPLOITATION x MORE POWELL TO YOU -for another dealer tieup! The first folio of song hits made famous by Powell (illustrated) brought such wide interest that Witmarks are publishing a second concurrently with release of this picture. This issue will be called MORE POWELL TO YOU and in addition to the song numbers from his five or six shows, it will feature scenes from them and this picture. The folio will be on sale in all stores where music is sold. Special window cards are available which, together with your other material and stills provides an added dealer incentive for ‘Broadway Gondolier’ counter Plugging the Song Writers You’ve probably guessed, by now, that Dubin and Warren have written more song hits than any other song-team in Hollywood. If the town’s music minded we think the mob ought to know that they’ve done the tunes in this film, too. Music Shop Contest Music shop offers prize and passes to anyone bringing in the biggest set of sheet music or records, of songs written by ’em. Musie Shop Publicity Plant Try getting local music dealers to release this squib to the papers: Warren & Dubin Songs Lead The music of Harry Warren and Al Dubin, who wrote the six new song hits in Warner Bros.’ ‘‘ Broadway Gondolier’’ in which Dick Powell and Joan Blondell are appearing at Theatre, is the best seller produced by any Hollywood song writing team, according to PASDAP ON: Ole sais hcc vn aca oxgeesitoven a curirceneae see tmemeenn ; ’s check up of sheet music sales of his establishment shows them far in the lead with such re cent favorites as ‘A Quarter to Nine,’ ‘Latin From Manhattan,’ ‘Lullaby of Broadway,’ ‘Words Are in My Heart,’ ‘Sweet Music,’ ‘Muchacha,’ ‘I Only Have Eyes for You.’ ALSO AVAILABLE ON RECORDS AND PIANO ROLLS ACCESSORIES ON THIS PAGE AVAILABLE ONLY FROM: Sam Serwer, R. C. A. Building, 1250 6th Ave., New York City Record Shop Cooperates In Contest and Window Display sr Cooperating victrola shop works this contest with you.. Putting about a dozen portable victrolas in window, they pull shade down, put a record of the film’s music on one of them, then lift shade and let crowd listen to the music through an amplifier. Ducats go to guessers who can figure out which victrola is playing the music. (From ‘Gondolier,’ of course. ) Musie Store Patrons Write Out Choice of Show’s Songs Musie store plays songs from picture. Listeners go inside and write down their favorite with reasons for their choice. Prizes of records and passes to those who write the best reasons. Records available are listed on another page. Contest on Dick’s Songs Station plays ten songs Powell made popular. Ducats to the first dozen who submit correct titles to all. Or if you want another twist, play about twenty songs, offering Oakley’s to those who name the one Powell was the first to sing. Yours FREE as long as they last. In color and measuring 6 x 18 inches. and window displays. i ® Ps 4 é & & i. it . ae. AT YOUR EXCHANGE. Still D.P. 204—10c FREE RADIO SKETCH Twelve minutes of the comedy of the film plus three minutes for picture plug. Can be put on by local dramatic group or regular studio staff. If you can use ’em we'll send enough mimeographed copies for each member of the cast. Just write Campaign Plan Editor, Warner Bros., 321 W. 44th St., New York City. The demand for our radio sketches has become so great, that we’re now making them available on all pictures. If your station isn’t using ’em, you ought to sit up, take notice and do something about it. Because when presented, you get as good a plug for the picture as any other exploitation idea we’ve ever offered.