Broadway Hostess (Warner Bros.) (1935)

EXPLOITATION TELL 'EM THE 'LADY IN RED IS BACK (0-Op Ad On Rod. Angle You might run a co-op page for “The Lady in Red.” Dresses, coats, hats, shoes— everything that a woman wears, including nail polish, rouge and lipstick. Co-operat-_ ing stores buy space as usual, and you keep a nice portion for your theatre plug. Ducats For Ylow Vorsor You’ve probably run a parody writing contest in the past, so you know how successful they can be. “The Lady in Red” has been so popular that it suggests repeating stunt. Folks try to write new verses for Wini Shaw to sing, with ducats going to those who turn in the best ones. Newspaper reprints winning verses. Gal Jn Red. On Street For street bally, outfit girl in red from tip to toe, and let her hand out heralds to passersby. Or she could carry a little red satchel with your theatre plug on it. ((0-Op Ad With Bank “‘The Lady in Red’ may have a charming personality—but if your finances are continually in the red, you'll find few people singing your praises. Our budget plan may help you out of your difficulties.” A copy slant like this might interest bank. | ‘ ’ Who Js Lady. In Red? Here’s a one-day contest for newspaper or program. Masked figure is Wini Shaw and publicity story contains enough hints to make identification easy. Worth a few ducats to you? Order Still No. BH 230— 10c. If You Know the ‘Lady in Red’ You May Win a Prize Who is the “Lady in Red?’ You should know—and if you do, and you are quick enough about answering, there’s a mighty valuable prize waiting for you in the office of the Be REP takp ee ah ah (newspaper). The masked lady shown here introduced the famous song, “The Lady in Red” in “In Caliente.” She also introduced “Lullaby of Broadway” in “Gold Diggers of 1935.” Now she’s a film star herself, and will appear in the title role of “Broadway Hostess,” which is coming to the....... Theatre in a few weeks. Now, if you are a real movie fan, you should know her. So sit down right now and send in your identification to the “Broadway Hostess” Contest Aditor. of thes... a2... (newspaper). The ten readers who first submit the correct name will each receive two tickets to see this new singing star in her first stellar vehicle, “Broadway Hostess,” at the............ Theatre on & Plug Dwung €sut March For your exit march in advance of opening, why not play record of “The Lady in Rede” Fella backstage can give a short speil over P. A. system, saying: “ ‘The Lady in Red’ is Wint Shaw, charming star of ‘Broadway Hostess, which comes to this theatre soon.” Ducats Jo Gals Jn Red Feel generous? Then tell folks that the first 20 ladies in red are admitted on the house opening day. ‘Lady In Red.’ Joasor Have you tried a teaser campaign lately? If not, you might snipe the town with tack cards and posters, illustrating a full figure of Wini Shaw with “The ‘Lady in Red’ ts coming back, boys!” Lats Of Red Cut front On front and lobby blowups, use plenty of red when coloring. At night, red baby spots playing on figures will let folks know that the ‘lady in red’ is at your theatre. Rod Dress. On Blow-Up If it’s possible to get hold of a red dress, place it on a full-figure blow-up of Wini Shaw, then plant it in the lobby with copy on ‘The Lady in Red.’ a ee Gurl In Red Sings Why not have gal in red seated at miniature piano in lobby amusing patrons with her songs. Of course she plugs numbers from the film, while card on piano tells about the ‘Lady in Red’ coming to theatre. 4 HITS TO SING YOUR SHOW'S PRAISES | Playboy of Paree | TITLE PAGE will make a neat window display for you. Light green and black, it gives your show all the plugging you could want. A word of warning: Don’t wait too long before placing your order, because they’re FREE, and they'll surely be in great demand. The songs alone will do a lot toward selling your show, but in addition we’re offering the accessories illustrated below. Title page, window streamer, counter card and post card—all plugging your show .. . The recordings are still indefinite, but Brunswick, Columbia, Victor and Decca are planning to have star performers record them. There'll be plenty of 25c records, too! REMICK REPRESENTATIVES ARTIE MEHLINGER 5808 Sunset Blvd. Hollywood, Cal. FRANK MACHADO 131 Arlington St. Boston, Mass. WALTER DONOVAN 54 W. Randolph St. Chicago, Ill. ALMA McDONALD 1703 N. Grand Ave. St. Louis, Mo. NELSON INGHAM e/o Wurlitzer 1015 Euclid Ave. Cleveland, Ohio RROADWAY + PLAWBOY OF PAREE "HOSTESS eh. Ley ty BE ME wHo BUT YoU COUNTER CARD is die-cut, 9” x 12”, easel-backed and printed on 6-ply board. Priced 5c each, postage collect. This design is also being used as a post card which is being sent to all orchestras and radio stations throughout the country, as well as to music dealers in advance of playdates. The post card is NOT available to theatres. . BROADWAY ey/a)) ALSO AVAILABLE ON RECORDS AND PIANG ROLLS These Accessories Available Only From SAM SERWER R. C. A. Bldg., Radio City, N. Y. WINDOW STREAMER is FREE in limited quaniities for music dealer displays. Measures 6 x 18 inches, printed in light green and black. Page Three