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EXPLOITATION
10 TIE-UP STILLS
We’ve chosen these stills with one eye on your build-up of “The Lady in Red,” and the other on their tie-up possibilities. Specially posed, they shouldn’t be hard to plant in those main street windows. Remember that you can’t use ’em for endorsement of any product. Price is still 10c a shot, or all ten for 90c. Order from Campaign Plan Editor, 321 West 4Ath Street, N. Y. C.
MANICURE WS-90
Page Four
Famous. Hostess Quiz
Newspaper should be able to loan you stills of famous Broadway hostesses for identification contest. Caption stills with brief description and ask folks to identify ’em. June Knight, Helen Morgan and Wini Shaw are likely condidates.
Singers ’round town will be interested in your new star; why not invite the betterknown ones down to your opening? Their appearance and comments might make
good copy for publicity stories and lobby blowups.
Jie Up With The Jille
Title has innumerable tie-up possibilities. “The Broadway Hostess suggests Baltman’s for dresses,’ or “The Broadway Hostess endorses Creole Cold Cream.” But remember to tieup only with the title, NOT the stars.
Vocal Plug. On The Air
There’s a chance for a good radio stunt if you can convince ether execs to bill a gal singing on their sustaining program as the ‘Broadway Hostess.’ If no femme fills the bill, same stunt could be used with recordings.
Arrows. Point Jo Bway.
You can set up arrows pointing to theatre. “Broadway” is set up big, with “Hostess’ and your playdate in smaller lettering.
POSTER ART CUT-OUT
Here’s what you'll have if your artist touches up the 3 or 24-sheet pos
ters. A glance at the 6-sheet will also reveal cut-out possibilities for use on marquee or in lobby.
Gurl Sings Ak Clubs Know a pretty gal wha can sing? Would
be slick stunt to send her ’round to niteries
offering her vocal services gratis. Of course,
the songs she’ll sing will be from this show. And she’ll plug your engagement.
FREE RADIO SKETCH
The highlights of the film are contained in this fifteen minute sketch. Romance, comedy and music are plugged in a way that will make listeners want to see your show. Interested? Then write to the Campaign Plan Editor, 321 West 44th Street, New York City. A mimeographed copy for each member of the cast will be sent to you by return mail.
(Cutie Sorwes Joa * How about having a cutie dressed to kill serving tea in lobby? Sign says: “Have a cup of tea as served by the Broadway hostess. See ‘Broadway Hostess,’ with Win Shaw and Phil Regan. Coming to this
theatre soon.”
Banneung ?
CANVAS BURGEE
Planned for use in lobby and under marquee. Available in two sizes on colored, weatherproof ma
terial. 20" x 30M Gay: 50e 24” x 36" shins 75e¢
Order directly from:
ART FLAG, Inc. 449 W. 42nd St., New York City
3 Novelties
AUTOGRAPH PHOTO DOORKNOB HANGER
Miniature’ autographed photos, 4” x 6”, printed on heavy stock. Priced at $2.50 per M, including imprinting.
GLASS COASTER
ee
ROADWAY } HOSTESS
This coaster is made of heavy blotting paper, and. die-cut. Protects tables from wet glasses. Price is $5 per M, including imprinting.
Doorknob hanger is die-cut and approximately 9” high. Prices: $6 per M; 5M—$5.50 per M; 10M—$5 per M.
Imprinting free.
Order direcily from:
ECONOMY NOVELTY CO.
225 West 39th Street
New York City