Broadway Musketeers (Warner Bros.) (1938)

A STARLET IS BORN Famous ‘Broadway Little Janet Chapman has been unanimously acclaimed by the critics as one of the important ‘finds’ of the year. Use every available selling angle to bring this new starlet to the Broadway has given the world a number of come to symbolize the name of that famou a newspaper or lobby contest in which desc given. Contestants are asked to identify ‘Broadway Musketeers’ receive tickets to fil attention of your patrons. Here are a few suggestions: CHILD PHOTO CONTEST: Can be conducted along the same lines as the annual contest run by the New York Daily News and papers all over the country. Mothers send in photos of children to cooperating newspaper whose editors act as judges of contest. Appropriate prize is awarded to the most beautiful child. FIND JANET’S DOUBLE: This can be run along the same lines as the stunt above. Idea, of course, is to find the child who looks most like Janet Chapman. Newspaper prints picture of winner along with photo of Janet Chapman and a caption to plug your show. STARLET DISPLAY for lobby consists of heads of such child stars as Shirley Temple, Jane Withers, Dickie Moore, Bonita Granville. Place blowup of Janet Chapman in center with this copy: “Janet Chapman Joins Hollywood’s Greatest Child Stars.” HOW TO TELL SECS: Marie Wilson adds another link to her long chain of hilarious roles, this time as a dopey secretary. Tell the secs and stenogs about your show: Circulate shorthand notes in office buildings; arrange beauty and popularity contests in cooperation with local paper; sponsor typing contest; distribute paper napkins in sandwich shops where secs have lunch. | REUNION OF MUSKETEERS The story of “Broadway Musketeers” is about three girls who are reunited after many years of separation. There are undoubtedly a number of people in town who would get a kick out of meeting old school chums whom they haven’t seen in years. This can be arranged by contacting local schools and getting names and addresses of members of the graduating classes for each year. Send out announcements to members of each class inviting them to your theatre to meet their old friends. Each night of week before picture opens is set aside for a different class. Make it a real party affair with refreshments served on your mezzanine. Have reporters and photogs on hand for possible newspaper breaks. RADIO FLASH: (Announcer). Attention all cars! Be on the look-out for Mrs. Isabel Peyton, one of the ‘Broadway Musketeers’ now at the Strand. She and her five year old daughter, Judy, are believed to be held somewhere by an underworld gang responsible for the murder of Mrs. Peyton’s husband. For further information, see ‘Broadway Musketeers’ at the Strand Theatre. Illustration above shows how the one-sheet (see posters on back cover) can be cut out for an attractive standee in your lobby or out front. [6] 1. She’s the last of the ‘red hot mammas’. Remember when she sang “Some of These Days”’? Recently appeared in “Broadway Melody of 1938”. Who is she? (Sophie Tucker ) 2. A great showman who started Broadway on a new era of musical comedy with his slogan, “Glorifying the American Girl’. Producer of “Three Musketeers’’, “Rosalie”, “Show Boat’. Who is he? (Florenz Ziegfeld ) 3. He’s Broadway’s beloved ‘Song and Dance Man’. He composed “Over There” and recently appeared on Broadway in “I’d Rather Be Right’. Who is he? (George M. Cohan) 4. He knows everything about everybody, so you might call him the “Gossip King of America”. You’ve heard him on the air and read his column, “On Broadway’. Who is he? (Walter Winchell) 3. Starting in burlesque many years ago, this famous comedienne won fame overnight with her rendition of “My Man”. Her ‘Baby Snooks’ “HERE’S MUD IN YOUR EYE”: Still TB 413 (see mat 301 in publicity section) showing the three ‘Broadway Musketeers’ drinking a toast, can be used as the basis of a newspaper contest. Invite readers to send in their favorite toasts. Best ones receive guest tickets. Snipe the town with teaser cards carrying copy: “Watch Out! The ‘Broadway Musketeers’ Are Coming To Town.” Janet Chapman does a real ‘Baby Snooks’ : drive John Litel crazy trying to answer. Tr: a newspaper or program contest. Most hum« Little Ya Wants to OW = ing the Day? al am Why Everyone's Where the Light Why People Do Who Mrs. Grun What Happens ' Many Questions’ Send your answers to C paper. Most humorous a1 ed guest tickets to Warr Musketeers” at the