Brother Rat and a Baby (Warner Bros.) (1940)

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Preece i mao eceniareaneimnanS ANIMATED DISPLAY FOR LOBBY Set large compo stork in front of cutout of stars taken from six-sheet. Stork carries in mouth baby doll wrapped in diaper. Diaper and doll are animated to swing back and forth pendulum-fashion. Run _ picture billing and playdate at bottom of display. 3-Dimensional Idea From 3-Sheet Use the three-sheet for this three-plane lobby display. First plane consists of cut out of baby mounted atop boarding carrying billing. Behind baby set heads of stars in semi-circle. Title lettering takes up third plane. Light entire display from front with baby spot. iS STREET STUNT TAKEN FROM AD BLOW-UPS (THEATRE AND ‘Real Things’ Display Board THOSE TROUBLE-MAKING, MERRY-MAKING BROTHER RATS AQE ON THE LOOSE AGAIN!... SE “BROTHER RAT... BABY’ AT THE Sand... ALL NEXT WEEK! Coming PRISCIUA LANE, WAYNE MOROS, JANE BAYAN , EDDIE AlBENY, JANE WYMAN, RONALD REAGAN and PETER B.Goop THe GOop MONEY (HE FarHe03) THAT Mandap WAYNE MOORS SPENT AT COLLEGE ' THE RING THAT YOUNG PETER Smuattows: AND FOR_ Whew HE IS KEW Fou Bagor | r 3c IZ. (CEP XS THE SmaAnnaniuS WOLIN AFTER PETER GoT THROU DLAYING (artH) IT HEI! WHAT DETEZ USED To WANA, € ‘AA YD HG House! (THEY SAL VAGED THE CHIMNEY! ) ae aoe WIRE THAT Gor THE EDDIE ALBERT FAMILY A SB, AND SET OFF THE WELT Goo CHASE IN Wis tony! THE CORN THAT PETER_ Swaccowso. THIS TE ALL HE GE BACK Was 1S Growawe AMERICA —_ now IN A Hoek Sto! CENTS Chance!!! 3 Mss LTO Se Display of real things ties in with actual comedy sequences from the picture. Set board in some conspicuous spot in your lobby PETER BECOMES THE Countiy'S YOUNGEST SPARc URE UsEO BY PETER'S FAMILY WHILE TRAVELING ! . Se REPMESENTING ALL OF THE EDWARDS’ WoRLOLY Gooot where everybody will see it. Blow-ups of line drawings from ad mat 302 are mounted on sandwich signs for three pretty theatre attendants to parade down the streets of town. Instead of blowing up the draw ings, you can have your artist copy them. Turn to the “Baby Stuff” spread for additional lobby and street eye-catchers to get across the baby angle. On pages 10 and II. C14] MORE "BROTHER Av, BALLYHOO BELL-RINGERS! Dee oO @ 6 @.0.0,0.0,0,0,9.0,9,0,0,0,0,0.0,9.0,9,0,.0,0,0,0,9,0,.0,.0,.0,9.9.0,.0,.0,.0,0,0,0,0,.0,.0.0.0.0.1 0.0.9.9.9.0.00.9.0.0.00.0.0 0.000.000.0090 00.06.0600 60000 5 60 0 0 2 8 0 oo PLAYDATE) Ad Blow-Up Makes This Attention-Getter 2B DOK BATS POE TRONER BATE S Ree Some rearranging of layout and you have a swell animated display from blow-up of ad mat 402. Reverse title billing and baby cutout swing free like a pendulum. Star stills are RR 2, JW 3, WM 1, PL 1, JB 2,EA 3 and PG Pub Al. Order from Campaign Plan Editor