Brother Rat and a Baby (Warner Bros.) (1940)

PII IIA III IIIA AIA AAS AAA AAS ASA SASSI SACS SA ASIA SASS SISA SAI SI AIA AAAS SADA SASSI SI ASIA SAA SAA ASI SI AAA SASSI AA SAA SISA AAAS SISA SSA SISA SSAA ACSA IIA AISA SI KISSD AA AA AK It's ‘Sweethearts Night’ At Your Theatre "It's ‘Sweethearts Night’ at the Strand Theatre Tonight."' Use this as your cue line in getting sweethearts, old and new, down to the theatre. Offer prizes at the theatre for the oldest, most attractive, etc. sweethearts attending. Tip off your newspaper editor about picture and feature story possibilities. Judging should be done by audience in theatre or board of prominent townfolk. You might try interviewing the couples as they enter theatre. Paper Runs Feature on ‘How I Met My Husband Get your local newspaper interested in a daily feature: "How | Met My Husband (or Wife)" or ‘How He Proposed to Me." Tie up with editor to offer free tickets to best daily letter on these subjects. Of course, if your paper won't go for this you can always use it as a lobby-letter contest. Offer Tickets to Persons Engaged During Playdate Offer guest tickets to all couples whose engagements are announced during your playdate. Or if there are none of these, find the longest-married sweetheart couples and have them down to a showing. Make sure you contact your local newspaper for publicity stories and pictures. Contest for Embarrassing Moments While on ‘Dates’ In the picture, Wayne Morris and Ronald Reagan are presented with a bill while out on a date and find they haven't enough money to cover it. Have you ever been embarrassed like this? Or what other embarrassing moments have happened to you when out on dates with the "O. and O.?" These are your lead lines for a short letter contest. Prizes go to the best letters which can be used for lobby display or planted in local newspaper. Typical Sweetheart Couple Vote in Town Conduct a vote to find the typical sweetheart couple in your situation. Contact local sororities and fraternities, social organizations, etc. in the voting. Set up box in your lobby for ballots and build large tally board where everybody will see it. Vote ends on the closing night of your run with winning couple on hand as your guests. 1940 Is Leap Year! Girl Takes Boy to Show You might tie in the Jane Wyman chases Ronald Reagan-Leap Year angles by sponsoring a showing where the girl friends take the boy friends instead of vice versa. Get all local fraternities and sororities and social clubs in on this. ‘Brother Rat’ Haircut Tie-Up That “Brother Rat’ haircut Find Picture Star Names In Newspaper Ads Spot the names of Wayne Morris, Eddie Albert, Ronald Reagan, Priscilla Lane, Jane Bryan and Jane Wyman in scattered newspaper ads. Idea is to find all six names and then match them in sweetheart couples, as they appear in the picture. In submitting lists, contestants identify ads in which they found names. Free tickets or prizes promoted from merchants involved go to first twenty-five sets of correct answers submitted to the box-office. Sweetheart Photo Contest In Your Lobby Get those sweetheart photos out of the album with your contest for the most beautiful, the oldest, etc. pictures of husband and wife before they were married or newlyengaged couples. Use these photos for display in your lobby with the final judging being done there or from the stage of your theatre one night during the run of the picture. ‘Blind Date Bureau’ and Park Bench Gags for Show And, of course, don't forget the gags about the ''blind date bureau" in your lobby or the park bench in front of the theatre with a large sign reading: "Sweethearts May Meet Here to See ‘Brother Rat and A Baby.’ " ‘Brother Rat’ Dolls Return In Nationwide Promotion gets ’em all! Have your local barber shop start the “Brother Rat and A Baby” Haircut. Feature it in your ads, programs and_ barber shop window displays. Tie-Up Stills From Picture 18 scene stills from “Brother Rat and A Baby,” all adaptable for local dealer tie-ups, to sell your showing from windows and counters all over town. Order complete set of “BB Tie-up Stills” from the Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York City — $1.50, 10c individually. DT AWane Ae oe cee ee Perfume Violin Luggage Evening gowns Lady’s sweater set Radio Pipe Men’s and lady’s wristwatches Taxicab company Express company Knitting Model ship Needlepoint “Brother Rat” dolls which made such a big hit are featured again in Richard G. Kreuger Co. nationwide promotion. Tie-up calls for attractive window displays and advertising for local dealers. The dolls—18” tall with washable, hand-painted faces, in bright colors and cadet uniforms — are available to theatre in three’ styles: one containing spring music box which plays cadet melody and sells retail at $6.00 each; doll without music box at $4.00; and one to sell for $2.00. Start these promotions going: send dolls to local movie critics and prominent localites that will get you newspaper and word of mouth mention; use them as prizes in any contest you conduct; and spot them in your lobby displays. Priscilla Lane, star of ““Brother Rat and A Baby,” shown above holding a “Brother Rat’’ doll. For names of local dealers and special quantity prices, write Richard G. Kreuger Co., 1359 Broadway, New York City.