Bullets for O'Hara (Warner Bros.) (1941)

EXPLOITATION ONE-SHOT CONTEST Here’s a query for man-in-street, inquiring reporter, radio quizzer, or newspaper contest editor. “If you were kidnaped and held in a room containing the following objects . .. a telephone wire, compact, glass of water, and a suitcase, how would you use one of these objects to notify police of your whereabouts?” Folks are urged to see how it’s done in picture, with passes awarded to those sending in cleverest plans. ee NOBBY for LOBBY Get attention in your lobby when patrons try to decipher message on 40 x 60. frame. O’Hara’s head is cut from poster paper. Add scene stills, billing, and playdate. RADIO QUICKIE Spot this 30-second radio plug before and after the programs catering to detective and gangster fans. Calling all thrill fans. Go to the Strand Theatre on Friday to see “Bullets For O’Hara” . . . the love story that even gangland’s bullets couldn't stop! See how a lone man defied blazing bullets! See the Secret Service go into action against the public enemies! See “Bullets For O'Hara,” the thrill-packed drama about the man whose name was on every bullet in the underworld! ‘‘Bullets For O'Hara” features Roger Pryor, Joan Perry, Anthony Quinn, and a fine supporting cast. See ‘Bullets For O'Hara” . . . Friday at the Strand! Enlist aid of police department in displaying weapons used to combat underworld. Ad mat number 301 makes a grand herald for your show. Have newsboys hand out reprints as a “’wuxtry,” calling out film title. Film’s O’Hara is an heroic cop. Pay homage to similar policeman in your locality. Detective stories are still best sellers. With cooperation of local book dealer, plant branch set stills in windows. Don't forget one-column ad mats make good book marks. TEASER CAMPAIGN Use these catchlines as teasers for tack cards, as front page underliners, and in the personal columns of local newspaper. Mike O’Hara is gangland’s most hunted target! See why at the Strand on Friday! See “Bullets For O’Hara’’ at the Strand. It’s the love story even the guns of gangland couldn’t stop. “Bullets For O’Hara’’—Thrills For You! Friday! Strand! — and — Local shooting gallery or rifle range can supply you with a quantity of used cartridges. Place ‘em in surprinted envelopes reading, “Bullets For O’Hara .. . Thrills For You.” Pretty gal hands ‘em out in lobby a week prior to playdate. ees DUCATS FOR O'HARAS For good will and newspaper bally, invite members of the local O’Hara clan to theatre opening night. And don’t forget to let Irish organizations know that Michael O'Hara is the pride of the secret service! a A TIE-UP STILLS Here’s a representative set of practical tie-up stills for planting with local merchants. Order “Bullets for O’Hara Tie-up Stills’—75c for set, 10c individually— from Campaign Plan Editor, 321 W. 44 St., N. Y. C. MARIS WRIXON JOAN PERRY MW? TAT... 3 Volupte Cigarette Case b | Bs bay Pian ai: Jewelry MW Pub A 29..Lucien Lelong Perfume PAT sc sr ccs Playsuit MW Pub A 33 ........ Volupte Compact | 257 0 Reena: Coiffure MW Pub A 36 ....RCA Portable Radio JP Pub A ........ Play Shoes MW Pub A 118 ....Charbert’s Perfume JPAP Ub Bixecscess. Sweater Hit the Bull's-Eye with These Tested Stunts ——— Tag and surprint back issue detective magazines. Brunette Joan Perry and Blonde Maris Wrixon are good for department store and beauty shop promotions with shops featuring clothing and make-up best suited for the two different types. Underliners attract attention to your show . . . especially when they’re strategically placed beneath those cartoon strips catering to action fans. This is a story for and about policemen. Invite members of local staff to screening and blow up their comments.