Bullets or Ballots (Warner Bros.) (1936)

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EXPLOITATION ANIMATION FOR LOBBY AND FRONT We figured that you'd be wanting some animated displays . . . so on this page we've prepared a number of mechanical suggestions which aren't too difficult or expensive. Step right up and take your pick! REVOLVING BOARD REVEALS 3 SCENES Cardboard has head of Robinson on one side and Blondell on the other. As it revolves, it reveals miniature set in shadow-box, showing action from picture. Cardboard is attached to turntable (A) which revolves as shown in diagram. Patrons see heads of both stars and scene with each revolution. REAL SMOKE COMES FROM STAR’S CIGAR If you cut out head of Robinson from 24-sheet, you'll be able to make an attractive (we think) animation for marquee or lobby. Cigar ashes are perforated and red light shows through from behind to make it look as if it's really lighted. To add to the effect, you can rig up a kinda tea kettle and set it steaming so that effect is of smoke coming from the cigar. Be careful, because too much steam will condense, treating your patrons to an unwanted shower. FOLKS SEE SCENE AS CURTAIN RISES EXPOSING THE | bnew | |! Peer only : | O GANGDOM! Scene set in box and curtain goes up and down. Revolving disc (A) has string attached at (D). String goes through pulley (B). As (A) revolves, curtain (C) rises and falls. Paoe Ficht FLASHES, SHOTS GIVE ANIMATION TO FRONT Still UA 335 is blown up and mounted on cardboard. Gun is put in hand with perforations where flashes are shown. Behind display red light (C) flashes and pellets on fan (B) hit drum(A)to give sound effect to this stunt. For this stunt, car bearing gangsters is followed by police on motorcycles—all taking place on your front, under the marquee. Idea is worked by having background painted on board built away from front, with space enough for your mechanism in back. Motorcycles and car are then fastened to revolving belt which whizzes ‘em around behind the background after they pass front. Siren should be used for sound effect. FLICKERING LIGHT Simple animation can often change a lifeless display into something that really stands out in your lobby. This display depends on flashing lights to do the trick. ''Sensational'’ type of headline above display is cut through your lobby board and is covered from behind with colored gelatin. Light behind flashes on and off, supplying the animation.