Bullets or Ballots (Warner Bros.) (1936)

EXPLOITATION PROMOTION OF THE MONTH A Minimum Budget Campaign for Smaller Theatres LOBBY and FRONT 40 x 60 LOBBY TEASER LITTLE CAESARS COMING BACK | You can tease ‘em in lobby or out front with a display inserted in a 40 x 60 frame, as shown above. Your only expense is the lettering and the cost of blowing up still No. UR 82—which you can buy for a dime. If you don't want to go to the expense of enlarging still, you can use two or three photos to complete display. DISPLAY OF WEAPONS Sure it's an old stunt, but a lobby display of gang-busting weapons still get attention. You can fill lobby or front with machine guns, tear gas bombs, etc., and in all probability the stuff can be borrowed from police or local armory. BOLD HEADLINE DISPLAY The display of G-Men headlines, mentioned on page 4, can be done by you for lobby or front —without spending any time .. . and all it'll cost is the price of the newspapers. CONTEST FOR LOBBY 5-day contest, illustrated on page 6 and 7 can be adapted for lobby use this way. Wanted — posters are displayed daily, with pencils and paper in lobby for contestants to jot down their answers. Contest is presented excitingly and appears simple enough to keep folks interested. Cost? A couple of ducats should satisfy winners. PIC'S SLANG AS CONTEST On page 24 you'll find a publicity story telling about the slang used in film. If you look it over, you'll probably find enough slang expressions for one-day contest. If you think they're too easy, you can chuck in a few stickers to puzzle ‘em, Page Ten Here's another page of promotion ideas for the light budget boys. If you're planning a big campaign (and we think you are), follow the ideas suggested on this page, add a couple of your own, and you'll find that you've covered just about every promotion angle —and you haven't spent that $10 bill doing it. | BALLY IDEAS We've given a whole page to bally ideas— since you'll want to use plenty of ‘em in this picture. They're on page 4— and most of them can be done at very little cost. All you'll need to put most of them over is an usher or two, or a car which you've probably got. Look ‘em over and be amazed at how many you can work no matter how limited your budget. BALLOTS AS HANDOUT In all probability your town will be all het up about local or national elections when you play this film. Why not tie-in by handing out the ballots made available from Economy Novelty Co., illustrated on page 31. You can hand out 1000 of ‘em, and it'll only cost you $2.50— which includes theatre imprint.Cheap enough? TEASING WITH TACK CARD No matter how small your theatre is, you, too can participate in most of the teaser stunts on the "Little Caesar's Return’, outlined on page 5. Most of the gags require very little time and even less money. POSTER CUT-OUTS From 24 and |-Sheet From 6-Sheet Cut-outs from posters, shown here, can be varnished and mounted, and then used for lobby, front and over marquee. They're colorful and attractive .. . and if you want to get flash without spending very much—they're a good bet for your campaign. From 3-Sheet NEWSPAPER ADS The I-col. slug and ad reproduced here have been prepared especially for theatres in small situations. They can be used for your ads, in heralds and in programs. THE NEW NATIONAL NETWORK OF CRIME! : Broadcasting the tacts about the higher-up Rats of the Rackets and how the law — is going to rub them out! EDW. G. ROBINSON “BULLETS OR ~ BALLOTS’ with pyey-W ie 39 ey bo) BARTON MacLANE ~ HUMPHREY BOGART FRANK McHUGH A: First National Picture Directed by William Keighley 73 lines—Mat No. 112—10c 22 lines—Mat No. 116—10c CO-OP STUNTS POLICE CAN HELP SELL You've got a police force in your town—even if it's only one man. A phone call or a visit to police station might result in some worthwhile cooperation — without you having to spend a cent. Ideas on how to tie-in the force will be found on page 9. COSTLESS TESTED IDEAS If you're looking for costless ideas that have been tested on former films of this type, look at page 9. Some of the ideas on that page do cost a couple of bucks, but there are many that cost practically nothing. We solicit your careful consideration.