Cain and Mabel (Warner Bros.) (1936)

28 INEXPENSIVE WAYS TO TELL Here Are A Few Ways Of PLAYING ROUND WITH FILM'S HIT SONG The hit song of film, “Ill Sing You A Thousand Love Songs,” is going strong at this writing and promises to be the No. 1 song in a couple of weeks. You should tie-in stunts with song so that picture will reap the benefits of song’s popularity. Following are methods of doing it: 1. Hop around to see radio bands and suggest that they dedicate one of their programs entirely to love songs, like ‘‘| Love You,”’ etc., and, of course, your hit number. When they tell listeners about their love song program, they announce that they're going to play a thousand love songs, etc. and then mention pic. 2. Lobby contest can be worked by having usher play love songs on victrola and letting fans try guess titles. Pianist can play em in lobby instead for the guessers. Another angle would be to have a vocalist in lobby offer to sing a thousand love songs, and as lobby-lookers request em, he warbles. 3. You can offer tie-up lines for merchant ads, like the following: “SHE'LL SING YOU A THOUSAND LOVE SONGS IF YOU GIVE HER A BOX OF HEART CHOCOLATES.”’ 4. Music shop can plug all their popular love songs, by making a window display of title sheets, with your hit song in center, blown up, along with stills from pic. ‘SING’ PLUGS FILM’S MUSIC AL ay / ILL SING YOu A THOUSAND LOVE SONGS" =2% @ With the big broadcasting networks going overboard on the latest radio craze, ‘Community Sings,’’ it should be easy for you to interest local station in adopting idea. Inasmuch as large auditorium is needed you can give station use of your theatre where it should be a cinch to get ‘em singing. All you provide is pianist and slides for songs. Songs plugged are those from film. Station might go to bat announcing that the weekly “‘Community Sing”’ is from theatre in their ads. RADIO CAMPAIGNS More and more exhibitors are finding tie-ups with local radio stations extremely advantageous in merchandising film product. To expedite matters for the far-seeing exhibitors, Warner Bros. has set up a radio department. This new division of the general advertising department is familiar with the local radio picture and can be of great service to you. If you have a radio problem, if you’re having difficulty in securing time on your communities’ stations, or desire special campaigns to suit the listeners in your area, outline the situation completely and send your communications to Radio Director, Warner Bros. Pictures, Inc., 321 W. 44th St., New York City. This service has been established for your benefit. Radio stations are excellent potential exploitation sources — if properly utilized. Why not use them today? Page Four OFFER GABLE RING CONTRACT During making of film, papers were flooded with stories that Gable is really a crack boxer. You can nab plenty of local publicity, by having boxing promoter down to opening night and then after seeing Gable do his stuff on screen, immediately wire an offer of $100,000 for a match against local champ. Story is released to papers, along with promoter’s statements that he thinks Gable’s got everything to make him the next champ — height, weight, etc. And also that Gable can probably make more dough out of boxing than on the screen. Just between the both of us, the wire doesn’t even have to be sent to make it a good stunt. STILL FOR MUSIC WINDOWS We've a swell still of a group of chorines around a Steinway piano, which is a natural for a tie up with the leading music store in your town. All you need is Still No. CM 412—10c each. Order from Campaign Plan Editor, Warner Bros. Pictures, 321 West 44th St., New York City. CONTEST OF FAMOUS TEAMS Film’s title gives you chance of breaking the newspaper columns with famous teams contest. Offer ducats to first ten who complete the team names. li PUI BAG oo (Eve) 2. Taine BI. oA. ees (Beatrice) 3. George Burns and.................. (Gracie Allen) a (ne 200... 4... (Fontanne) So Sarnson ane ose (Delilah) 6 thelieand... (Desdemona) Aan eee (Mabel) eS: Lancetet and = = (Elaine) o Pech nid =... a (Kate) 1s Petrarch: aed... io. oe (Laura) Ete Pamilet. and). .f) S36 ean es a (Ophelia) L2ecBill Syessendy ok oe ae (Nance) 13> Pela and (Heloise) EASA Retard ..2 so (Irene Noblette) 15. Fred Allen-.and:.:...:..:.5:. (Portland Hoffa) 16. Jack Benny and.............. (Mary Livingstone) 17... Robin: Hood. and... (Maid Marion) 10. PONORY Me Ko a (Cleopatra) Lo. risttetiend: 3 ek (Isolde) 2. a a ee (Jill) 2}is Welles and Se. 0. (Yolanda) 22 PUNCR and... cashes eee ae (Judy) 25; VOOR OE oe be (Thisbe) 24. Pierrot 206.6... eS (Pierrette) 2 Se sLeander e603... cn ero BARKER SPIELS OUT FRONT A barker, doing his stuff out front, will do plenty to attract attention. He ties in with the Coney Island scenes in film, by spieling about the many attractions inside in Coney Island, and offering a round trip tour through Coney Island for 25c., or whatever your admission price is. His talk includes data about Davies, Gable and the other attractions in the cast — and if he’s clever enough, he can make show sound plenty appetizing. He should be dressed flashy enough to attract attention without opening his mouth, so that when he does let his tonsils get working, they'll know he’s there. : PUNCH MACHINE IN LOBBY If you have access to one of those strength machines whereby health is measured by a punch, set it up in your lobby and spot sign nearby inviting men to step up and test their strength. You can tell ‘em that Gable punched hard enough to reach the top figure and that if anyone can duplicate that figure, it’ll entitle ‘em to ducats to see film. TIE UP WITH LOCAL BOXING You might make local boxing arena an offer to supply the round cards. Your artist makes ‘em up — on one side is the number and on the other film title. If you want to spend a little dough — not much, say, about three or four dollars you can buy about four sweatshirts and letter backs with title and theatre imprint. Offer fighters’ seconds the use of ’em during bouts and give them to handlers of following battlers. THEY’LL CROWD YOUR LOBBY A good eye-catcher for your lobby is to have any attractive girl dancer and a local athlete tap out a couple of tunes together. Gal goes thru her routine on small board platform rigged up in lobby, while alongside athlete taps punching bag. No reason why you can’t use this same stunt on a bally truck.