Cain and Mabel (Warner Bros.) (1936)

‘CAIN ana MABEL EA PF tet mad} ON? WISECRACKS RUN RIOT IN FI Here’s a chance to get all the gag-men and gag-gals in town in on a 5-day contest. We tell ’em, via illustrations, what Gable says to Marion... and then they have to supply the sizzling comeback that makes Gable’s hair stand on end. You can easily convince your editor that it’s easy-to-work, requires just a few words of writing, and is lots of fun. Set of 5 illustrations available in one mat. Order mat No. 501 — 50c. (Lead-Off Story) “Cain and Mabel” Offer Prizes For Best ‘Comebacks’ Who hasn’t wished when he has heard somebody make a clever comeback, that he himself had thought of it first? It’s always easy to think of the wisecrack after the big moment is over, and there’s no point in springing it. But here’s your chance, movie fans, to cash in on the “comebacks” you thought of too late, and win a valuable prize in the new five-day contest which beGR OS cries iis staan iss (newspaper) tomorrow. It’s to be known as the Snappy Comeback Contest, and here’s how it goes. “Cain and Mabel,” the fighting romance starring Marion Davies and Clark Gable, a Cosmopolitan picture released by Warner Bros., opens at the .............:.50... Theatre UT Reese, See ene ray , and that’s the basis of the contest. Each day a scene depicting Miss Davies and Mr. Gable in a more or less pugnacious attitude will be published. With each picture will be a line of fightin’ talk which calls for a snappy comeback. It will be your job to supply the retort—in not more than ten words, fewer if possible. A swift-paced, funny answer, It?ll come to you, if you’re up on modern slanguage, as of course you are. Write your answer clearly and mail it to the “Cain and Mabel” Comeback Contest Editor of the Fo 5 oe Soe per re (newspaper) before one o’cloek of the day following the appearance of the picture in the paper. There will be ten winners of two tickets every day for the five days of the Snappy Comeback Campaign. Don’t fail to get into the scramble. You’re as apt to win as anybody in town. You don’t take a back seat for anyone in your mastery of the lingo of the day, do you? Well, then, go to it. Others who support Marion Davies and Clark Gable in “Cain and Mabel” are Roscoe Karns, Walter Catlett, Wm. Collier, Sr., Ruth Donnelly, Pert Kelton, Robert Middlemass, Joseph Crehan, David Carlyle, Hobart Cavanaugh, Allen Jenkins, E. E. Clive, Kily Malyon, Allen Pomeroy and Sammy White. Music and lyrics are by Harry Warren and Al Dubin. Lloyd Bacon directed. Watch for tomorrow’s ................ ine igre wee (newspaper). (1st Day Contest) Win Theatre Tickets For Theatre Tickets Free If Riotous *‘Cain and Mabel”’ Clark Gable as Larry Cain — prize fighter — well remembers the night before his last fight when Marion Davies as Mabel O’ Dare, ex-waitress and now a musical comedy star — danced with her partner in the hotel room above — till Cain wanted to break every bone in her body. What does Mabel reply when he inquires sarcastically: “Haven't I seen you some place before?” Perhaps you, Movie Fan, have in all probability been placed in quite the same predicament as Marion Davies in the picture shown above. Some one, in the veiled irony of a remembered insult has asked you, as Clark Gable inquires: ‘‘Haven’t I seen you some place before?’’ Do you recall what you said? One must be in the mood to deliver the correct cutting comeback. sting in it, and if possible a laugh! So try to put yourself in the right frame of mind — and the tingling reply will come! When after thinking it over, you have your answer, in not more than ten words, fewer than that if it contains your thought — write it clearly and mail to the ‘¢Cain and Mabel’’ Comeback Confest= bditor-0f-the-...2)..:8-..eeaes (newspaper) before one o’clock tomorrow, when the entry list for today will be closed. If you are one of the ten readers who submit what seems in the opinion of the judges to be the cleverest comeback the .................. (newspaper) will present you with two tickets to a performance of ‘‘Cain and Mabel,’’ the Cosmopolitan picture released by War ner Bros. — starring Marion Davies and Clark Gable — and coming to the .......... Theatre on ........... SEVEN CONTEST RULES All answers must be limited to 10 words. The name and address of the contestant should be printed in the upper left hand corner of the page. The decisions of the judges will be final and the (mewspaper) cannot enter into a discussion of them. Rewards will be made only on cleverness of the ‘comeback.’ Winners will be announced in the (newspaper) as soon as the judges hand down the decisions, Each day’s contest is independent of the others. All replies must be sent to the Cain and Mabel Snappy Come back Contest Editor of the (newspaper) before one o’clock of the day following the publication of each day’s contest. Page Sia It must have a ‘Cain and Mabel’’ is said to be one of the most hilarious comedy-romances of the year, and you will get a lot of satisfaction if by means of your own good old bean, you have earned an evening of royal entertainment for yourself and a friend. And ‘‘Cain and Mabel’? is that kind of entertainment. The story starts in a New York restaurant during the noon rush. Reilly, a down-and-out newspaper reporter is dolefully looking at the one nickel which is all of his fortune— when Mabel O’Dare the pretty Irish waitress sees his plight and adds to the cup of coffee he orders, a couple of eggs that have been turned back by a customer. The boss finds out, and Mabel is fired after Reilly has been catapulted into the street on his ear. It is while practicing her steps in an hotel room that she ‘riles’ Larry Cain, a prizefighter, who goes to her room to object and gets the door slammed in his face for his trouble. It is Reilly’s big idea to publicize Cain and Mabel as lovers — which starts the theatrical fireworks. Supporting Miss Davies and Mr. Gable in ‘‘Cain and Mabel’’ are Roscoe Karns, Walter Catlett, Wm. Collier, Sr., Ruth Donnelly, Pert Kelton, Robert Middlemass, Joseph Crehan, David Carlyle, Hobart Cavanaugh, Allen Jenkins, E. E. Clive, Eily Malyon, Allen Pomeroy and Sammy White. Music and lyries are by Harry Warren and Al Dubin. Lloyd Bacon directed. Now get busy and send in your snappy comeback! (2nd Day Publicity) Your ‘Comeback’ Is Good Today, readers of the ...... sce es ee (newspaper), comes the second of the scenes from ‘‘Cain and Mabel’’ — on which you are requested to send a snappy comeback to the impertinent remark of Clark Gable, the surly young prize fighter, makes to Marion Davies, portraying the ex-waitress who became the dancing star of a musical show: ‘‘I’m very pleased to know you!’’ meaning quite the opposite. When you have seen “Cain and Mabel” the Cosmopolitan picture released by Warner Bros., starring Marion Davies and Clark Gable, and coming to the ......... a Theatre=0n = tte, youll realize that Clark had some excuse for addressing the lady with such insincerity! It was her manager, played by Roscoe Karns, who had got up the brilliant plan of boosting the stock of Cain’s prize-fights and Mabel’s musical show — by publishing the fact—or what purported to be a fact—to the waiting world—that the two young folks were principals in a romance— and were really ‘that way’ about each other, to a terrific degree. Miss Davies and Gable hated the idea, and took it out on each other in private, though for boxoffice purposes, they were all peaches and cream in public. Even in public, before things got to working smoothly, Marion had been known to give Clark what is politely known as “the open hand.” In retaliation he has doused her with a pitcher of ice water. It is after these little diversions that he says: “I’m very pleased to know you!” Now, what would your snappy comeback be? After you’ve thought it over, write it clearly in not more than ten words, probably fewer, and mail it to the “Cain and Mabel” Comeback Contest Editor at the See ee (newspaper) before one o’clock tomorrow when the entry list for the day closes. If you are among the ten persons whose answers seem the cleverest to the judges you will be awarded two guest tickets to a performance of “Cain and Mabel.” You'll get a kick out of the fact that you have really earned your way into the ...... Theatre, including a friend, to enjoy one of the jolliest evenings you have ever had in all your movie experience. Supporting Marion Davies and Clark Gable are Roscoe Karns, Walter Catlett, Wm. Collier, Sr., Ruth Donnelly, Pert Kelton, Robert Middlemass, Joseph Crehan, David Carlyle, Hobart Cavanaugh, Allen Jenkins, E. E. Clive, Eily Malyon, Allen Pomeroy and Sammy White. Musical numbers and lyrics are by Harry Warren and Al Dubin. The picture is based on one of the cleverest stories of the late H. C. Witwer. Lloyd Bacon directed. “Cain and Mabel’ is the riotous love—and hate—story of Mabel O’Dare—an ex-waitress who gets fired for feeding a downand-out newspaper reporter—who later lands her miraculously as the dancing star of a musical show. Now, you snappy comebacker, just what did Mabel shoot back, when Cain said, “I’m very pleased to know you!” (2nd Day Publicity) Best ‘Comebacks’ Win Out Clark Gable’s words to Marion Davies in this scene from “Cain and Mabel’ are not so bad. It’s the way he says them, and the eat-’em-alive expression in her face as she hears him, that lets us in on the fact that the young prize-fighter means the opposite and that the little dancer knows he does! What is her snappy comeback to his, “I’m very pleased to know you!” ?