Calling All Husbands (Warner Bros.) (1940)

GEORGE TOBIAS LOBBY CONTEST Turn the constantly growing popularity of George Tobias into this simple lobby identification contest for your patrons. Idea is to post typical Tobias photos from “Torrid Zone,” “They Drive By Night,” “River's End” and “Calling All Husbands.” Contestants are asked to identify the name of the film from the scene shown and its accompanying caption (below). Necessary stills are available at your local Vitagraph exchange. Caption copy: “"TORRID ZONE”: A gay but determined rebel who enjoys life immensely and considers it very unfortunate that so many of his activities in life are frowned upon by the law. In what picture did George Tobias play such a role? “THEY DRIVE BY NIGHT”: A Greek fruit dealer out to buy the most for the least. What picture is this? “RIVER'S END”: Hot stuff from ‘’Torrid Zone” heads North in this picture to brave the guns of desperate outlaws and the wiles of Steffi Duna. Can you name this film? “CALLING ALL HUSBANDS”: Now, here’s a dish! Con man, hobo and out-and-out crook. Not bad looking, either, for a fifty year-old tramp. What’s the name of this George Tobias picture? It’s his latest in which he appears with Lucile Fairbanks, Ernest Truex and George Reeves. 2 EASY-TO-PLANT TIE-UP STILLS Two made-to-order tie-up stills ready for your planting with town department store or men’s shop. Order “CH Tie-up Stills 32 and 35”—10c each—from Campaign Plan Editor. Copy: CALLING ALL HUSBANDS! (AND WIVES, TOO!) Even a henpecked husband like Ernest Truex, star of ‘Calling All Husbands” at the Strand Theatre, forgot thirty years of training to try one of our super-comforable beds—with his shoes on! The smile of satisfaction speaks for itself. Beds are available in special bedroom ensembles at special sale prices. Ace Department Store. CALLING ALL HUSBANDS! (AND SINGLE MEN, TOO!) George Tobias, star of “Calling All Husbands” at the Strand Theatre, _4s:certainly not an example of sartorial splendor but the model on his left will give you an idea of how The Men‘’s Shop can dress _you in the height of fashion. Remember, it’s The Men’‘s Shop for style clothing! RADIO SPOT PLUG Spot this radio plug over your local station: CALLING ALL HUSBANDS! Calling all wives! Calling everyone to the Strand Theatre to see Warner Bros.’ comedy revelation, “Calling All Husbands.” It’s the surprise-packed story of a bewildered husband who needed help in the worst way ... and who found that the best way to get it was to help himself. If you want to know how, after thirty years of married servitude, a man can upset the apple-cart and wear the pants in his family, if you want to find out how to say ““No!”’ to your wife without ducking, if you want to learn the new battle cry of freedom of a million mistreated males, come-a-runnin’ to “CALLING ALL HUSBANDS.” Seli Sweetheart Angle . . . And then, of course, there’s the Lucile Fairbanks-George Reeves “sweetheart” angle. Stunts you might want to use: Contest for best sweetheart photos. Bench in front of theatre “‘reserved for couples waiting to see “Calling All Husbands.”’ Guest tickets to couples applying for marriage licenses during playdate. Sweetheart’s Night at theatre. ““How I Met My Husband” inguiring reporter question---or radio quiz; newspaper feature. NON-HENPECKED HUSBANDS GAG Cards (as below) can be made up locally for distribution thru cooperating stores and the mail. This iste-cemity that.....00 5... Sa Ae is NOT a member of the Henpecked Husbands Club because he knows how to say "NO" to his wife! Committee for "Calling All Husbands" Strand Theatre (playdate) HUSBANDS SIGN PROCLAMATION Work up this “Declaration of Independence for Henpecked Husbands.” Use (as blow-up) for lobby display, for mailing piece, for giveaway, etc. Copy: Be it understood that we, the undersigned husbands, haying banded together, after these many years of marital existence in conditions of virtual slavery and humiliating servility, in our determination to permit no further mistreatment, to endure no further abuses, do propose and affirm under most solemn oath the following resolutions: 1. We shall not endure cold or canned dinners because our wives do not get home on time from afternoon club meetings. 2. We shall not surrender our pay envelopes to our wives. 3. We shall not endure an interdict of our card games with our friends. 4. We shall not endure back-seat driving. 5. ‘We shall not allow our wives to monopolize the family car, but shall insist that they, as well as we, do without it some of the time. 6. We shall not forego our Sunday afternoon nap— even though company is expected. 7. We shall not allow our leisure time to be employed in general housework, and we shall rebel violently at both washing AND wiping the dinner dishes. 8. We-shall not endure being ordered from a comfortable chair to search for an ash tray, but shall insist that either one is brought to us, or that the ashes be dropped on the carpet. 9. We shall not hesitate to invite our friends home to dinner without warning. 10. We shall not, under any circumstances, reply to a bawling-out with a meek “Yes, dear.” TEASER SPOT ADS GET NOTICE Spot ads in classified or personal columns of local daily will attract attention Or use this copy as flash radio announcements. | FREE! FREE! FREE! Advice for henpecked husbands! Want to be head of the house? Want to wear the pants in your family? Want to say “No” to your wife without ducking? Then come a-runnin’ to see “Calling All Husbands” at the Strand Theatre. EXTRA! EXTRA! He took it on the chin for years ... but now he’s got wifey eating out of his hand—without biting! How did he do it? Easy! He saw “Calling All Husbands” at the Strand Theatre! Can you say NO to your wife? If not, why not see “Calling All Husbands” at the Strand Theatre? ADVICE FOR HENPECKED HUSBANDS You might be able to interest your town newspaper in an “Advice for Henpecked Husbands” column or feature instead of the usual “Advice to the Lovelorn” stuff. Or if your editor won't go for the gag, use it for your lobby. Invite people to drop their questions in box in your lobby. Questions can be answered in theatre ads or programs.