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CALLING ALL SHOWMEN TO ¢
Exhibit Clues in Lobby
It doesn't take much work to make a swell clue exhibit in your lobby. Get together these items and display them with copy reading: PHILO VANCE NEEDED EVERY ONE OF..TRIESE “CLUES. BEFORE HE COULD SOLVE .THE DOUBLE MURDER! ,
Lip Stick Case, Fireplace Poker, Blood-stained Air Plane Model, Italian Dagger, Gun, Man's Cane, Suit Case and a Bath Robe.
Finger Print — Lobby Exhibit
Local police chiefs are always anxious to have citizens fingerprinted as a matter of record. How about some cooperation in this regard and arrange for public spirited people to have it done in your lobby. Police cooperate and arrange all details. Good for newspaper mention.
Find Local Philo Vance
Local detective headquarters usually give nicknames to popular officers. It should be easy to have one of them called "Philo Vance."’ Arrange a celebration of some sort on your stage or lobby and present this detective with a few ducats to see the real Philo Vance in action.
LOBBY DISPLAY
CALLING PHILO VANCE!
TO SOLVE THE MURDER OF ARCHER COE, MILLIONAIRE PLANE MANUFACTURER
SUSPICION POINTS TO:
BILLING ano PLAY DATE
Stills for display available in Exchange set Copy reads as follows:
(A) (B) Archer Coe’s beautiful niece Archer Coe’s secretary .. . ... hated her unele. in love with the niece.
(C) (D) Gamble, the butler . . . arOriental maid in the Coe rested many times as a household . . . Japanese foreign agent. secret agent.
(E)
Neighbor of Archer Coe... in love with the murdered man’s niece.
Page Four
Baltlyhoo Your Sho With the Tag-line =*"
Teaser Card Ballyhoo
Distribute teaser cards with the words, "Calling Philo Vance"' imprinted on one side. Reverse side reads: ''Anybody with information as to the great detective's whereabouts is requested to report to the Strand Theatre immediately."
Lobby Exhibit of Disguises
All detectives are supposed to know how to use disguises and they make a good exhibit. Display masks, false beards, trick top hats, and all the other material you can get together. Swell in the lobby. Copy reads: ''This is one of the ways Philo Vance, famous detective, solved his most baffling case."
Ad Mat 301 Makes A Great Herald On This
Show. Get Attention With Distribution Around Town.
Don't Forget = the Ts Your Best Adva